JON VINYL
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
78,201
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:18 UTC
Genres
Biography
JON VINYL speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, CANADA, BRAZIL. Composition is heavily female (58%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,027 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near iHeartRadio Music Awards, Live Nation, Scotiabank, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 78,201 · Engagements 573 · Rate 0.7% Posts 487 · Views 1,509 · Avg Likes 558 · Avg Comments 30 · Avg Views 1,509 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 33% 13-17: 8% 35-44: 5% |
Largest: 18-24 (53%); next: 25-34 (33%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (34%) CANADA (8%) BRAZIL (7%) SOUTH KOREA (7%) SOUTH AFRICA (5%) |
Top regions: UNITED STATES (34%), CANADA (8%), BRAZIL (7%) |
| Platform Engagement | Instagram: 465 avg likes/post · Tiktok: 1,027 avg views/post · Youtube: 482 avg views/post | Best reach: Tiktok 1,027 avg views; best engagement: Instagram 465 avg likes |
Top Brand Affinities
iHeartRadio Music Awards
Live Nation
Scotiabank
WNBA
Accor Hotels
Emporio Armani
Tim Hortons
MTV
Amazon Music
Verizon
Calvin Klein
Foot Locker
| Brand | Category | Score |
|---|---|---|
| iHeartRadio Music Awards | 29.34 | |
| Live Nation | 22.41 | |
| Scotiabank | 20.65 | |
| WNBA | 17.01 | |
| Accor Hotels | 14.10 | |
| Emporio Armani | 12.32 | |
| Tim Hortons | 10.60 | |
| MTV | 10.08 | |
| Amazon Music | 10.03 | |
| Verizon | 9.03 | |
| Calvin Klein | 7.38 | |
| Foot Locker | 7.33 | |
| Pro Tools | 7.22 | |
| Champion | 7.07 | |
| MISSGUIDED | 7.01 | |
| T.J. Maxx | 6.90 | |
| Coach | 6.72 | |
| Lollapalooza | 5.58 | |
| Armani | 5.55 | |
| NBC | 5.43 | |
| boohoo | 5.37 | |
| Coachella | 4.76 | |
| American Eagle | 4.73 | |
| Hennessy | 4.66 | |
| Fenty beauty | 4.61 | |
| Showtime | 4.58 | |
| NORDSTROM | 4.58 | |
| Stüssy | 4.52 | |
| Spotify Music | 4.41 | |
| Urban Outfitters | 4.33 | |
| Steve Madden | 4.07 | |
| Lululemon Athletica | 3.75 | |
| CBS Television Studios | 3.40 | |
| OLD NAVY | 3.38 | |
| CBS | 3.27 | |
| ASOS | 3.27 | |
| FashionNova | 3.26 | |
| Carhartt | 3.23 | |
| Timberland | 3.20 | |
| TOM FORD | 3.14 | |
| SoundCloud | 3.10 | |
| Los Angeles Lakers | 3.07 | |
| Victoria's Secret | 2.99 | |
| Sneakerhead | 2.98 | |
| Budweiser | 2.93 | |
| H&M | 2.82 | |
| Abercrombie & Fitch | 2.71 | |
| shein | 2.67 | |
| NARS Cosmetics | 2.66 | |
| Marc Jacobs | 2.54 |
Official Profiles
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LoginArtist: JON VINYL
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
