Jon Batiste

Jon Batiste — jazz & standards artist from US.

Jon Batiste, a highly acclaimed American composer, pianist, singer, and bandleader, is celebrated for his musical versatility and collaborative spirit with…

Influence: 63.17% Fanbase: 45.73% Trending: 71.89% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.90% • Very Strong

As of 2025-09-08

2,833,838

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:52 UTC

Genres

jazz & standardsjazznew orleans jazz

Biography

Jon Batiste, a highly acclaimed American composer, pianist, singer, and bandleader, is celebrated for his musical versatility and collaborative spirit with artists spanning classical to pop and jazz genres. Winner of five Grammy Awards, an Emmy Award, and an Oscar, Batiste's innovative project, Beethoven Blues, showcases his unique improvisatory take on classical masterpieces. His recent albums, World Music Radio and We Are, have garnered multiple Grammy nominations and critical acclaim.

Growing up in New Orleans, Batiste's musical roots run deep, leading him to a successful career that includes roles as music director of The Atlantic and co-artistic director of the National Jazz Museum in Harlem. With a classical piano background from Juilliard, Batiste's influence extends to various music education and cultural organizations, cementing his reputation as a multifaceted musical force.

Top Brand Affinities

Report Date: 2025-09-08

Jon Batiste is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is female-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (24,500 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Akai, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jon Batiste score 0.63% — Low bucket.

Brand: MOOGBrand: AkaiBrand: Ableton

Followers:2,833,838

Engagements:17,924

Rate:0.6%

Posts:764

Avg Likes:17,771

Avg Comments:349

Avg Views:35,096

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,833,838 · Engagements 17,924 · Rate 0.6% Posts 764 · Views 35,096 · Avg Likes 17,771 · Avg Comments 349 · Avg Views 35,096	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 30% 35-44: 18% 45-64: 14%	Largest: 25-34 (35%); next: 18-24 (30%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (38%) BRAZIL (8%) CANADA (5%) FRANCE (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (38%), BRAZIL (8%), CANADA (5%)
Platform Engagement	Instagram: 15,164 avg likes/post · Tiktok: 24,500 avg views/post · Youtube: 10,596 avg views/post	Best reach: Tiktok 24,500 avg views; best engagement: Instagram 15,164 avg likes

Top Brand Affinities

MOOG

Score: 27.90

Akai

Score: 17.46

Ableton

Score: 14.36

Pro Tools

Score: 13.18

Amazon Music

Score: 11.54

HBO Max

Score: 10.33

NBC

Score: 8.23

Anthropologie

Score: 7.78

Paramount Pictures

Score: 7.49

Delta

Score: 7.36

Macy's

Score: 7.25

TOMS

Score: 6.71

Brand	Category	Score
MOOG		27.90
Akai		17.46
Ableton		14.36
Pro Tools		13.18
Amazon Music		11.54
HBO Max		10.33
NBC		8.23
Anthropologie		7.78
Paramount Pictures		7.49
Delta		7.36
Macy's		7.25
TOMS		6.71
Kickstarter		6.23
CNN		6.22
Spotify Music		5.55
Verizon		5.40
Oculus		5.38
Kroger		4.95
iHeartRadio Music Awards		4.65
ESPN		4.54
Alexander McQueen		4.42
Beats Electronics		4.24
Bethesda Softworks		4.15
Gillette		4.11
Summit Entertainment		3.92
Pixar		3.87
SoundCloud		3.74
Pfizer		3.45
Showtime		3.41
Airbnb		3.32
NFL		3.12
Coachella		3.11
TOM FORD		3.11
Columbia Pictures		3.10
Busch		3.04
CBS		2.91
Cadillac		2.87
Lululemon Athletica		2.87
The Olympic Games		2.84
Comedy Central		2.77
Los Angeles Lakers		2.74
MTV		2.71
Lollapalooza		2.70
NHL		2.63
Emporium		2.60
Warner Bros		2.57
Aperol		2.57
Vogue		2.49
Kodak		2.48
Christian Louboutin		2.48