Jon B. Brand Affinity ranks highest Live Nation at 41.35% . Very Strong. Score DMDB 65.15% | Fanbase 47.31%

Jon B. — pop artist from US.

Jon B., a songwriter, producer, vocalist, and instrumentalist, hails from Providence, Rhode Island, and was raised in Pasadena, California. Born Jonathan Buck,…

Jon B.

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc2-d6b6-8872-b2fb-a0369fe50396

Find Artist

Genres

pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulcontemporary r&bsoulhip-hop & raphip hoppop raplatinlatin

Influential: 65.15% Fanbase: 47.31% Trending: 74.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 41.35% • Very Strong

As of 2025-09-09

1,169,720

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.15% | Fanbase 47.31% | Trending 74.07% | CAREER STAGE: MAINSTREAM

Biography

Jon B., a songwriter, producer, vocalist, and instrumentalist, hails from Providence, Rhode Island, and was raised in Pasadena, California. Born Jonathan Buck, he drew inspiration from '70s soul music and hip-hop, blending the two on his debut album, Bonafide, released in 1995. The album peaked at number 24 on Billboard's R&B Albums chart and achieved gold status, propelled by the hit single "Someone to Love," a duet with Babyface. His second album, Cool Relax (1997), continued his fusion of hip-hop soul, yielding successful singles like "They Don't Know" and "Are U Still Down" featuring 2Pac, which contributed to its platinum certification.

Throughout the 2000s, Jon B. released three more albums – Pleasures U Like (2001), Stronger Everyday (2004), and Helpless Romantic (2008) – each making a mark on the R&B scene. In 2011, he returned with Comfortable Swagg, featuring a collaboration with DJ Quik. In addition to his solo work, Jon B. has established himself as a sought-after songwriter, crafting songs for artists such as Maxi Priest, For Real, After 7, Spice Girls, Az Yet, and Toni Braxton.

Report Date: 2025-09-09

Jon B. is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (64%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (25,239 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Live Nation, Mixcloud, WNBA points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jon B. score 0.23% — Low bucket.

Brand: Live NationBrand: MixcloudBrand: WNBA

Followers:1,169,720

Engagements:2,653

Rate:0.2%

Posts:1,915

Avg Likes:2,424

Avg Comments:262

Avg Views:30,826

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,169,720 · Engagements 2,653 · Rate 0.2% Posts 1,915 · Views 30,826 · Avg Likes 2,424 · Avg Comments 262 · Avg Views 30,826	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 28% 35-44: 19% 45-64: 5%	Largest: 25-34 (45%); next: 18-24 (28%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (84%) UNITED KINGDOM (2%) CANADA (2%) NIGERIA (2%) JAMAICA (1%)	Top regions: UNITED STATES (84%), UNITED KINGDOM (2%), CANADA (2%)
Platform Engagement	Instagram: 850 avg likes/post · Tiktok: 5,587 avg views/post · Youtube: 25,239 avg views/post	Best reach: Youtube 25,239 avg views; best engagement: Youtube 1,241 avg likes

Top Brand Affinities

Live Nation

Score: 41.35

Mixcloud

Score: 31.00

WNBA

Score: 22.55

Lionsgate

Score: 15.73

Shea Moisture

Score: 14.52

Akai

Score: 14.35

Pioneer

Score: 14.27

Benihana

Score: 11.84

Pro Tools

Score: 9.42

New Era

Score: 9.18

FOX

Score: 8.89

iHeartRadio Music Awards

Score: 8.86

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Top Brand Affinities

Brand	Category	Score
Live Nation		41.35
Mixcloud		31.00
WNBA		22.55
Lionsgate		15.73
Shea Moisture		14.52
Akai		14.35
Pioneer		14.27
Benihana		11.84
Pro Tools		9.42
New Era		9.18
FOX		8.89
iHeartRadio Music Awards		8.86
Amazon Music		8.04
ESPN		8.01
Barbie		7.52
Gerber		7.31
FashionNova		7.05
CNN		6.89
Foot Locker		6.76
ULTA Beauty		6.66
Hennessy		6.60
MATTEL		6.51
Macy's		6.51
boohoo		6.25
WW		6.14
MTV		5.82
Coach		5.70
Los Angeles Lakers		5.62
Champion		5.61
Walgreens		5.50
NBC		5.44
Verizon		5.39
Fenty beauty		5.32
Bath & Body Works		5.17
Ableton		5.00
NFL		4.90
Beats Electronics		4.54
Taco Bell		4.41
Kodak		4.40
Margaritaville		4.36
OLD NAVY		4.23
NBA		4.23
Stüssy		4.11
NORDSTROM		4.09
Steve Madden		4.08
Walmart		4.06
Uber		3.85
SoundCloud		3.76
Comedy Central		3.74
Target		3.60