Jon and Roy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
21,601
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:20 UTC
Genres
Biography
Jon and Roy has momentum with 25-34 & 18-24 audiences—particularly in CANADA, UNITED STATES, FRANCE. A heavily male (65%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 13,655 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Pacific Northwest Wonderland, Arc'teryx, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,601 · Engagements 543 · Rate 2.5% Posts 1,021 · Views 14,523 · Avg Likes 519 · Avg Comments 37 · Avg Views 14,523 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 27% 35-44: 18% 45-64: 10% |
Largest: 25-34 (42%); next: 18-24 (27%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
CANADA (24%) UNITED STATES (19%) FRANCE (9%) GERMANY (8%) BRAZIL (6%) |
Top regions: CANADA (24%), UNITED STATES (19%), FRANCE (9%) |
| Platform Engagement | Instagram: 315 avg likes/post · Tiktok: 868 avg views/post · Youtube: 13,655 avg views/post | Best reach: Youtube 13,655 avg views; best engagement: Instagram 315 avg likes |
Top Brand Affinities
Pacific Northwest Wonderland
Arc'teryx
Live Nation
Air Canada
Scotiabank
Lululemon Athletica
Tim Hortons
Sennheiser
Pilsner Urquell
Pro Tools
Travelstoke
NHL
| Brand | Category | Score |
|---|---|---|
| Pacific Northwest Wonderland | 34.66 | |
| Arc'teryx | 31.14 | |
| Live Nation | 30.50 | |
| Air Canada | 23.34 | |
| Scotiabank | 21.83 | |
| Lululemon Athletica | 8.91 | |
| Tim Hortons | 8.81 | |
| Sennheiser | 8.73 | |
| Pilsner Urquell | 8.07 | |
| Pro Tools | 7.43 | |
| Travelstoke | 7.42 | |
| NHL | 6.60 | |
| MamaBear | 5.86 | |
| Billabong | 5.80 | |
| Airbnb | 5.14 | |
| Free People | 4.92 | |
| Hurley | 4.79 | |
| Ableton | 4.62 | |
| Sunnies Studios | 4.38 | |
| Baileys | 4.19 | |
| Coors | 3.95 | |
| The North Face | 3.84 | |
| Budweiser | 3.75 | |
| Showtime | 3.71 | |
| Guinness | 3.68 | |
| Spotify Music | 3.61 | |
| Geocaching | 3.48 | |
| Tinder | 3.43 | |
| GMC | 3.31 | |
| Carhartt | 3.28 | |
| Coachella | 3.09 | |
| Costco | 3.08 | |
| Urban Outfitters | 3.05 | |
| The Olympic Games | 3.01 | |
| Polaroid | 2.94 | |
| Babybump | 2.90 | |
| GoPro | 2.76 | |
| Lush | 2.64 | |
| Fujifilm | 2.53 | |
| Paramount Pictures | 2.49 | |
| Aperol | 2.46 | |
| A Game of Tones | 2.42 | |
| Lollapalooza | 2.32 | |
| National Geographic | 2.26 | |
| Activision Blizzard | 2.18 | |
| Subaru | 1.99 | |
| Vans | 1.98 | |
| Oakley | 1.96 | |
| SoundCloud | 1.95 | |
| Volkswagen | 1.89 |
Official Profiles
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LoginArtist: Jon and Roy
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:00 UTC | Jon and Roy | Royal Theatre | Caledon, Canada | |
| 2026-03-14 02:00 UTC | Jon and Roy, Tay Oskee | The Garage | London, United Kingdom | |
| 2026-03-14 02:00 UTC | Jon and Roy, Tay Oskee | The Garage (London) | London, United Kingdom | |
| 2026-03-16 02:00 UTC | Jon & Roy | Kavka | Antwerp, Belgium | |
| 2026-03-17 02:00 UTC | Jon & Roy | Gloria-Theater | Cologne, Germany | |
| 2026-03-17 03:00 UTC | Jon and Roy | Gloria | Cologne, Germany | |
| 2026-03-18 07:00 UTC | Jon and Roy | Alte Feuerwache | Mannheim, Germany | |
| 2026-03-19 02:00 UTC | Jon & Roy | Alte Feuerwache | Mannheim, Germany | |
| 2026-03-20 02:00 UTC | Jon & Roy | Musikzentrum Hannover | Hanover, Germany | |
| 2026-03-21 02:00 UTC | Jon & Roy | Columbia Theater | Berlin, Germany | |
| 2026-03-21 03:00 UTC | Jon and Roy | Columbia Theater | Berlin, Germany | |
| 2026-03-22 02:00 UTC | Jon & Roy | Mojo Club | Hamburg, Germany | |
| 2026-03-24 02:00 UTC | Jon & Roy | Schlachthof Wiesbaden | Wiesbaden, Germany | |
| 2026-03-24 03:00 UTC | Jon and Roy | Magazinkeller Im Kulturzentrum Schlachthof | Bremen, Germany | |
| 2026-03-25 02:00 UTC | Jon & Roy | Paradiso Grote Zaal | Amsterdam, Netherlands | |
| 2026-03-27 02:00 UTC | Jon & Roy | Gaskessel Bern | Bern, Switzerland | |
| 2026-03-28 02:00 UTC | Jon & Roy | Dynamo | Zürich, Switzerland | |
| 2026-03-28 02:30 UTC | Jon and Roy | Dynamo | Zürich, Switzerland | |
| 2026-03-29 02:00 UTC | Jon & Roy | Muffathalle | Munich, Germany | |
| 2026-03-30 02:00 UTC | Jon & Roy | Flex | Vienna, Austria | |
| 2026-03-31 02:00 UTC | Jon & Roy | Neues Schauspiel | Leipzig, Germany | |
| 2026-03-31 03:00 UTC | Jon and Roy | Neues Schauspiel | Leipzig, Germany |















