Jon and Roy

Jon and Roy

Country: CA

Influence: 54.62% Fanbase: 34.09% Trending: 64.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pacific Northwest Wonderland • 34.66% • Very Strong

As of 2025-09-08

21,601

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:20 UTC

Genres

alternativevictoria bc indieamericandeep new americanabluesstomp and hollerfolk & traditionalindie folk

Biography

Jon Middleton and Roy Vizer, known collectively as JON AND ROY, are seasoned musicians and longtime friends whose indie-folk music creates a distinct atmosphere of nature and storytelling. With over 30 million streams worldwide, their evocative sound has resonated with many listeners. Fans of artists like Mason Jennings, The Cave Singers, and Xavier Rudd will appreciate the unique style and storytelling of JON AND ROY's music.

Jon and Roy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Jon and Roy has momentum with 25-34 & 18-24 audiences—particularly in CANADA, UNITED STATES, FRANCE. A heavily male (65%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 13,655 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Pacific Northwest Wonderland, Arc'teryx, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Jon and Roy score 2.51%Strong bucket.
Brand: Pacific Northwest WonderlandBrand: Arc'teryxBrand: Live Nation
Followers:21,601
Engagements:543
Rate:2.5%
Posts:1,021
Views:14,523
Avg Likes:519
Avg Comments:37
Avg Views:14,523

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 21,601 · Engagements 543 · Rate 2.5%
Posts 1,021 · Views 14,523 · Avg Likes 519 · Avg Comments 37 · Avg Views 14,523
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 27%
35-44: 18%
45-64: 10%
Largest: 25-34 (42%); next: 18-24 (27%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries CANADA (24%)
UNITED STATES (19%)
FRANCE (9%)
GERMANY (8%)
BRAZIL (6%)
Top regions: CANADA (24%), UNITED STATES (19%), FRANCE (9%)
Platform Engagement Instagram: 315 avg likes/post · Tiktok: 868 avg views/post · Youtube: 13,655 avg views/post Best reach: Youtube 13,655 avg views; best engagement: Instagram 315 avg likes

Top Brand Affinities

Pacific Northwest Wonderland
Score: 34.66
Arc'teryx
Score: 31.14
Live Nation
Score: 30.50
Air Canada
Score: 23.34
Scotiabank
Score: 21.83
Lululemon Athletica
Score: 8.91
Tim Hortons
Score: 8.81
Sennheiser
Score: 8.73
Pilsner Urquell
Score: 8.07
Pro Tools
Score: 7.43
Travelstoke
Score: 7.42
NHL
Score: 6.60
Brand Category Score
Pacific Northwest Wonderland 34.66
Arc'teryx 31.14
Live Nation 30.50
Air Canada 23.34
Scotiabank 21.83
Lululemon Athletica 8.91
Tim Hortons 8.81
Sennheiser 8.73
Pilsner Urquell 8.07
Pro Tools 7.43
Travelstoke 7.42
NHL 6.60
MamaBear 5.86
Billabong 5.80
Airbnb 5.14
Free People 4.92
Hurley 4.79
Ableton 4.62
Sunnies Studios 4.38
Baileys 4.19
Coors 3.95
The North Face 3.84
Budweiser 3.75
Showtime 3.71
Guinness 3.68
Spotify Music 3.61
Geocaching 3.48
Tinder 3.43
GMC 3.31
Carhartt 3.28
Coachella 3.09
Costco 3.08
Urban Outfitters 3.05
The Olympic Games 3.01
Polaroid 2.94
Babybump 2.90
GoPro 2.76
Lush 2.64
Fujifilm 2.53
Paramount Pictures 2.49
Aperol 2.46
A Game of Tones 2.42
Lollapalooza 2.32
National Geographic 2.26
Activision Blizzard 2.18
Subaru 1.99
Vans 1.98
Oakley 1.96
SoundCloud 1.95
Volkswagen 1.89

Official Profiles

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Artist: Jon and Roy

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-14 03:00 UTC Jon and Roy Royal Theatre Caledon, Canada
2026-03-14 02:00 UTC Jon and Roy, Tay Oskee The Garage London, United Kingdom
2026-03-14 02:00 UTC Jon and Roy, Tay Oskee The Garage (London) London, United Kingdom
2026-03-16 02:00 UTC Jon & Roy Kavka Antwerp, Belgium
2026-03-17 02:00 UTC Jon & Roy Gloria-Theater Cologne, Germany
2026-03-17 03:00 UTC Jon and Roy Gloria Cologne, Germany
2026-03-18 07:00 UTC Jon and Roy Alte Feuerwache Mannheim, Germany
2026-03-19 02:00 UTC Jon & Roy Alte Feuerwache Mannheim, Germany
2026-03-20 02:00 UTC Jon & Roy Musikzentrum Hannover Hanover, Germany
2026-03-21 02:00 UTC Jon & Roy Columbia Theater Berlin, Germany
2026-03-21 03:00 UTC Jon and Roy Columbia Theater Berlin, Germany
2026-03-22 02:00 UTC Jon & Roy Mojo Club Hamburg, Germany
2026-03-24 02:00 UTC Jon & Roy Schlachthof Wiesbaden Wiesbaden, Germany
2026-03-24 03:00 UTC Jon and Roy Magazinkeller Im Kulturzentrum Schlachthof Bremen, Germany
2026-03-25 02:00 UTC Jon & Roy Paradiso Grote Zaal Amsterdam, Netherlands
2026-03-27 02:00 UTC Jon & Roy Gaskessel Bern Bern, Switzerland
2026-03-28 02:00 UTC Jon & Roy Dynamo Zürich, Switzerland
2026-03-28 02:30 UTC Jon and Roy Dynamo Zürich, Switzerland
2026-03-29 02:00 UTC Jon & Roy Muffathalle Munich, Germany
2026-03-30 02:00 UTC Jon & Roy Flex Vienna, Austria
2026-03-31 02:00 UTC Jon & Roy Neues Schauspiel Leipzig, Germany
2026-03-31 03:00 UTC Jon and Roy Neues Schauspiel Leipzig, Germany

Trending Artist