
Jolin Tsai
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
6,371,693
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
With a career spanning over two decades, Jolin Tsai continues to release music that resonates with fans across Asia. Her music is characterized by its infectious melodies and positive energy, making her a popular choice for those seeking feel-good tunes. Tsai's success as a singer has solidified her status as one of the leading artists in the region.
Jolin Tsai is a clear fit for 18-24 & 25-34 audiences with strength across TAIWAN, CHINA, MALAYSIA. The audience is heavily female (57%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (109,636 avg views per post); Instagram builds the community layer. Affinity data highlights 7-Eleven, GENTLE MONSTER, Paul Smith, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 6,371,693 · Engagements 50,963 · Rate 0.8% Posts 2,595 · Views 216,286 · Avg Likes 50,378 · Avg Comments 550 · Avg Views 216,286 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 56% 25-34: 32% 13-17: 7% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (32%) |
Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
Top Countries |
TAIWAN (55%) CHINA (32%) MALAYSIA (8%) UNITED STATES (7%) HONG KONG SAR CHINA (4%) |
Top regions: TAIWAN (55%), CHINA (32%), MALAYSIA (8%) |
Platform Engagement | Instagram: 43,031 avg likes/post · Tiktok: 106,650 avg views/post · Youtube: 109,636 avg views/post | Best reach: Youtube 109,636 avg views; best engagement: Instagram 43,031 avg likes |
Top Brand Affinities
7-Eleven
GENTLE MONSTER
Paul Smith
Bottega Veneta
Maison Margiela
Kiehls
Costco
Dyson
Coach
Loewe
Shake Shack
Laneíge
Brand | Category | Score |
---|---|---|
7-Eleven | 14.71 | |
GENTLE MONSTER | 12.97 | |
Paul Smith | 10.29 | |
Bottega Veneta | 9.76 | |
Maison Margiela | 7.04 | |
Kiehls | 6.51 | |
Costco | 6.39 | |
Dyson | 6.28 | |
Coach | 6.25 | |
Loewe | 6.23 | |
Shake Shack | 5.93 | |
Laneíge | 5.45 | |
Longchamp | 5.16 | |
Innisfree | 5.03 | |
UNIQLO | 4.89 | |
Alexander McQueen | 4.86 | |
Summit Entertainment | 4.78 | |
Miu Miu | 4.71 | |
Shiseido | 4.68 | |
Snoopy And The Peanuts Gang | 4.68 | |
UberEATS | 4.66 | |
Hermès | 4.46 | |
Hilton | 3.56 | |
Bulgari | 3.52 | |
Yves Saint Laurent | 3.51 | |
Chanel | 3.42 | |
Emporium | 3.21 | |
Lancôme | 3.18 | |
TOM FORD | 3.08 | |
Dr. Martens | 3.02 | |
New Balance | 2.98 | |
Panasonic | 2.97 | |
Armani | 2.93 | |
Tiffany | 2.86 | |
Fendi | 2.85 | |
Starbucks | 2.81 | |
Moschino | 2.77 | |
GAP | 2.77 | |
The North Face | 2.75 | |
Supreme | 2.75 | |
Gundam | 2.75 | |
Pokemon Go | 2.72 | |
Stüssy | 2.71 | |
Christian Dior | 2.58 | |
LEGOLAND | 2.53 | |
Valentino | 2.52 | |
Pantone Inc | 2.52 | |
Lululemon Athletica | 2.50 | |
Fila | 2.47 | |
IKEA | 2.43 |
Official Profiles
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LoginArtist: Jolin Tsai
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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Streaming Audience Growth
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Royalties | $0.00 | $0.00 | +0.00 |