Joker Xue Brand Affinity ranks highest GENTLE MONSTER at 10.81% . Very Strong. Score DMDB 65.76% | Fanbase 70.27%

Joker Xue — pop artist from CN.

For 16 years, 薛之謙 has been known for his storytelling through music, with lyrics that resonate deeply. His popular original songs like "演員," "紳士," and "認真的雪"…

Joker Xue

Recognizable

Country: CN | Gender: male | Artist ID: 11e83feb-2966-86c0-a674-a0369fe50396

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Genres

popmandopopc-poptaiwanese popasian國語流行樂

Influential: 65.76% Fanbase: 70.27% Trending: 63.50%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 10.81% • Very Strong

As of 2025-09-09

521,317

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.76% | Fanbase 70.27% | Trending 63.50% | CAREER STAGE: MAINSTREAM

Biography

For 16 years, 薛之謙 has been known for his storytelling through music, with lyrics that resonate deeply. His popular original songs like "演員," "紳士," and "認真的雪" have earned him numerous awards both domestically and internationally. In 2017, his album "渡 The Crossing" reached the top of music charts, followed by successful singles like "啞巴," "肆無忌憚," and "摩天大樓" in 2018. His tenth album, "塵," released in 2019, received critical acclaim from industry professionals and fans alike. In 2020, his eleventh album, "天外來物," and its singles quickly rose to the top of music charts, showcasing his emotive and authentic musical style.

Known for his consistent delivery of positive energy through music, 薛之謙 remains dedicated to his original music vision and has stayed true to his artistic integrity throughout his career.

Report Date: 2025-09-09

Joker Xue stands out with 18-24 & 25-34 audiences across CHINA, MALAYSIA, TAIWAN. The profile is male-leaning (55%), and content lands hardest on Youtube, where posts average 31,137 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with GENTLE MONSTER, AirAsia, Innisfree, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Joker Xue a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joker Xue score 3.42% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: AirAsiaBrand: Innisfree

Followers:521,317

Engagements:17,854

Rate:3.4%

Posts:177

Avg Likes:17,850

Avg Comments:472

Avg Views:31,137

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 521,317 · Engagements 17,854 · Rate 3.4% Posts 177 · Views 31,137 · Avg Likes 17,850 · Avg Comments 472 · Avg Views 31,137	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 27% 13-17: 5% 45-64: 3%	Largest: 18-24 (63%); next: 25-34 (27%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	CHINA (48%) MALAYSIA (18%) TAIWAN (7%) UNITED STATES (6%) CANADA (3%)	Top regions: CHINA (48%), MALAYSIA (18%), TAIWAN (7%)
Platform Engagement	Instagram: 17,635 avg likes/post · Youtube: 31,137 avg views/post	Best reach: Youtube 31,137 avg views; best engagement: Instagram 17,635 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 10.81

AirAsia

Score: 8.01

Innisfree

Score: 6.82

Daniel Wellington

Score: 5.02

Miu Miu

Score: 4.72

Bulgari

Score: 4.36

G-shock

Score: 4.35

Stüssy

Score: 4.00

Gundam

Score: 3.87

Summit Entertainment

Score: 3.80

Yves Saint Laurent

Score: 3.32

Starbucks

Score: 3.14

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		10.81
AirAsia		8.01
Innisfree		6.82
Daniel Wellington		5.02
Miu Miu		4.72
Bulgari		4.36
G-shock		4.35
Stüssy		4.00
Gundam		3.87
Summit Entertainment		3.80
Yves Saint Laurent		3.32
Starbucks		3.14
Petronas		2.95
Supreme		2.90
IKEA		2.84
Fila		2.84
GIVENCHY		2.79
Fendi		2.71
Burberry		2.60
Moschino		2.50
Lego		2.48
Hermès		2.42
Sneakerhead		2.34
Christian Dior		2.31
KitKat		2.26
KFC		2.24
UNIQLO		2.22
Tiffany		2.21
Walt Disney		2.18
Huawei		2.13
Balenciaga		2.03
Snoopy And The Peanuts Gang		2.03
KENZO		2.02
League of Legends		1.97
Tiffany & Co		1.83
Pandora		1.77
LEGOLAND		1.76
Bellagio		1.67
Louis Vuitton		1.62
Chanel		1.58
Transformers		1.56
Fujifilm		1.46
Prada		1.40
OREO		1.39
McDonald's		1.39
Los Angeles Lakers		1.38
Pokemon Go		1.31
NBA		1.26
Adidas		1.25
Costco		1.25