Johnossi

Johnossi — rock artist from SE.

Hailing from Stockholm, Sweden, rock duo Johnossi, comprised of singer/guitarist John Engelbert and drummer Oskar "Ossi" Bonde, burst onto the music scene in…

Influence: 51.78% Fanbase: 30.57% Trending: 62.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 137.11% • Very Strong

As of 2025-09-09

42,256

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:33 UTC

Genres

rockrockswedish alternative rockswedish indie rockpop rock

Biography

Hailing from Stockholm, Sweden, rock duo Johnossi, comprised of singer/guitarist John Engelbert and drummer Oskar "Ossi" Bonde, burst onto the music scene in 2004. With their explosive live performances and critically acclaimed albums, such as "Torch // Flame" and "Mad Gone Wild," they quickly garnered a devoted fanbase and multiple platinum-selling records in Sweden. Their upcoming album "Forevers," set for release on September 27th, has already generated buzz with singles "San Antonio" and "Big Buck."

Known for their electrifying live shows, Johnossi are embarking on a headline Scandinavian and European tour from October 2024 to February 2025 in support of "Forevers." Their passion for touring has been a driving force throughout their career, having shared stages with notable acts like The Hives, Green Day, and Lykke Li, solidifying their status as one of Sweden's most influential contemporary artists.

Top Brand Affinities

Report Date: 2025-09-09

Johnossi resonates most with 25-34 & 18-24 audiences and shows durable presence in SWEDEN, GERMANY, UNITED STATES. With a heavily male (68%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (13,141 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Tele2, Ericsson, Swedbank makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Johnossi score 1.65% — Moderate bucket.

Brand: Tele2Brand: EricssonBrand: Swedbank

Followers:42,256

Engagements:697

Rate:1.6%

Posts:1,269

Avg Likes:680

Avg Comments:18

Avg Views:15,022

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,256 · Engagements 697 · Rate 1.6% Posts 1,269 · Views 15,022 · Avg Likes 680 · Avg Comments 18 · Avg Views 15,022	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 37% 35-44: 14% 45-64: 9%	Largest: 25-34 (37%); next: 18-24 (37%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	SWEDEN (34%) GERMANY (12%) UNITED STATES (7%) UNITED KINGDOM (6%) CZECHIA (3%)	Top regions: SWEDEN (34%), GERMANY (12%), UNITED STATES (7%)
Platform Engagement	Instagram: 443 avg likes/post · Tiktok: 1,881 avg views/post · Youtube: 13,141 avg views/post	Best reach: Youtube 13,141 avg views; best engagement: Instagram 443 avg likes

Top Brand Affinities

Tele2

Score: 137.11

Ericsson

Score: 85.52

Swedbank

Score: 72.23

Live Nation

Score: 25.80

Hasselblad

Score: 12.61

H&M Home

Score: 12.55

Augustiner Helles

Score: 12.44

Lollapalooza

Score: 10.02

Carlsberg

Score: 10.01

Acne Studios

Score: 9.14

Beck`s

Score: 8.89

Amazon Music

Score: 7.49

Brand	Category	Score
Tele2		137.11
Ericsson		85.52
Swedbank		72.23
Live Nation		25.80
Hasselblad		12.61
H&M Home		12.55
Augustiner Helles		12.44
Lollapalooza		10.02
Carlsberg		10.01
Acne Studios		9.14
Beck`s		8.89
Amazon Music		7.49
Pilsner Urquell		6.64
Husqvarna Motorcycles		6.41
Lufthansa		5.62
Spotify Music		5.57
Volvo		5.34
Aperol		4.08
NHL		3.92
IKEA		3.87
Heinz		3.73
Leica		3.66
Dr. Martens		3.54
Kodak		3.01
Omega		2.90
Tomorrowland		2.88
Geocaching		2.65
Polaroid		2.53
Tinder		2.51
Guinness		2.50
MTV		2.32
SoundCloud		2.31
Vans		2.20
Red Bull		2.15
Jack Daniels		2.15
LEGOLAND		2.11
Star Wars		2.06
Lego		1.99
Heineken		1.96
A Game of Tones		1.94
ASICS		1.90
Fujifilm		1.88
Ray-Ban		1.81
HBO		1.80
Coachella		1.77
GoPro		1.68
Nintendo		1.60
Pokemon Go		1.59
New Balance		1.58
Jaguar		1.57