Johnnie Guilbert

Johnnie Guilbert — alternative artist from US.

Johnnie Guilbert is an alternative artist known for his emotionally charged music addressing mental health struggles. Starting with his debut EP, "Not So…

Influence: 56.73% Fanbase: 41.28% Trending: 64.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 29.06% • Very Strong

As of 2025-09-08

5,820,717

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:58:11 UTC

Genres

alternativealternativeelectronicpixie

Biography

Johnnie Guilbert is an alternative artist known for his emotionally charged music addressing mental health struggles. Starting with his debut EP, "Not So Perfect," in 2015, he draws inspiration from bands like Never Shout Never and Panic at the Disco!, creating a blend of emo, punk, and alternative rock. Balancing roles as a YouTuber and musician, Johnnie has cultivated a loyal fan base who support his creative endeavors, from singles to live shows, as his sound has evolved to include darker tones and bolder experimentation.

Johnnie's music resonates with those experiencing heartbreak or seeking authentic self-expression. With a focus on pushing boundaries and expanding his artistry, he explores new styles, concept-driven albums, and collaborations to create consistently sincere and raw music for his growing audience.

Top Brand Affinities

Report Date: 2025-09-08

Johnnie Guilbert maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily female (78%), so brand cues around style and status perform well. The clearest reach is on Youtube with 137,890 avg views per post; Instagram functions as the community touchpoint. Affinity with Hot Topic, Monster High, Arctic Fox hair Color makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Johnnie Guilbert score 2.63% — Strong bucket.

Brand: Hot TopicBrand: Monster HighBrand: Arctic Fox hair Color

Followers:5,820,717

Engagements:153,297

Rate:2.6%

Posts:1,195

Avg Likes:153,072

Avg Comments:738

Avg Views:137,890

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,820,717 · Engagements 153,297 · Rate 2.6% Posts 1,195 · Views 137,890 · Avg Likes 153,072 · Avg Comments 738 · Avg Views 137,890	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 15% 13-17: 13% 35-44: 3%	Largest: 18-24 (68%); next: 25-34 (15%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (53%) UNITED KINGDOM (7%) CANADA (6%) AUSTRALIA (4%) BRAZIL (3%)	Top regions: UNITED STATES (53%), UNITED KINGDOM (7%), CANADA (6%)
Platform Engagement	Instagram: 141,524 avg likes/post · Youtube: 137,890 avg views/post	Best reach: Youtube 137,890 avg views; best engagement: Instagram 141,524 avg likes

Top Brand Affinities

Hot Topic

Score: 29.06

Monster High

Score: 27.08

Arctic Fox hair Color

Score: 21.41

Claire's

Score: 17.73

Depop

Score: 14.18

Five Nights at Freddy's

Score: 8.71

American Eagle

Score: 7.62

Steve Madden

Score: 7.60

Urban Outfitters

Score: 7.27

SpeedPaint

Score: 6.51

Free People

Score: 6.12

Forever 21

Score: 5.89

Brand	Category	Score
Hot Topic		29.06
Monster High		27.08
Arctic Fox hair Color		21.41
Claire's		17.73
Depop		14.18
Five Nights at Freddy's		8.71
American Eagle		7.62
Steve Madden		7.60
Urban Outfitters		7.27
SpeedPaint		6.51
Free People		6.12
Forever 21		5.89
Final Fantasy		5.81
MATTEL		5.72
The Sims		5.28
FashionNova		4.08
Taco Bell		3.95
Nickelodeon		3.77
BBC		3.51
AMC		3.42
Columbia Pictures		3.38
ASOS		3.33
League of Legends		3.32
Target		3.19
MTV		3.19
Cartoon Network		3.17
Monster Beverage		2.98
Walmart		2.94
Coachella		2.63
Pokemon		2.52
Pokemon Go		2.48
Benefit Cosmetics		2.47
Kylie Cosmetics		2.46
Sephora		2.45
Primark		2.39
NYX Cosmetics		2.38
Fenty beauty		2.38
Tarte Cosmetics		2.29
DC Entertainment		2.21
H&M		2.18
Victoria's Secret		2.13
Dr. Martens		2.08
Chrysler		2.07
Vans		2.02
Kodak		2.01
Snickers		1.97
Pic Collage		1.84
Paramount Pictures		1.83
Polaroid		1.83
Urban Decay Cosmetics		1.76