John Scofield
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
72,889
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:49:45 UTC
Genres
Biography
Born in Dayton, Ohio in 1951, Scofield honed his craft at the Berklee College of Music before embarking on a career that included collaborations with artists like Charles Mingus, Gary Burton, and Dave Liebman. Scofield's diverse discography showcases his versatility, from funk-oriented early sessions to more post-bop oriented projects in the '80s and '90s. Continuing to push boundaries, Scofield's later works like 2015's Past Present and 2018's Combo 66 demonstrate his evolution as a musician, cementing his legacy as a pioneering figure in the world of jazz guitar.
John Scofield connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, BRAZIL, ITALY. With a heavily male (94%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 1,323 avg likes per post; Instagram adds dependable engagement depth. Overlap with Ampeg, MOOG, Akg highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: John Scofield moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 72,889 · Engagements 1,323 · Rate 1.8% Posts 278 · Views 0 · Avg Likes 1,323 · Avg Comments 33 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 29% 45-64: 19% 18-24: 11% |
Largest: 25-34 (39%); next: 35-44 (29%) |
| Gender Split |
Female: 6% Male: 94% Non-binary/Other: 0% |
Skews male (94%) |
| Top Countries |
UNITED STATES (40%) BRAZIL (6%) ITALY (6%) ARGENTINA (5%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (40%), BRAZIL (6%), ITALY (6%) |
| Platform Engagement | Instagram: 1,323 avg likes/post | best engagement: Instagram 1,323 avg likes |
Top Brand Affinities
Ampeg
MOOG
Akg
Pro Tools
Ableton
Sennheiser
Akai
Amazon Music
Schwartz's
Spotify Music
Beats Electronics
Bose
| Brand | Category | Score |
|---|---|---|
| Ampeg | 94.71 | |
| MOOG | 82.07 | |
| Akg | 47.68 | |
| Pro Tools | 34.41 | |
| Ableton | 29.97 | |
| Sennheiser | 25.75 | |
| Akai | 25.27 | |
| Amazon Music | 15.52 | |
| Schwartz's | 10.64 | |
| Spotify Music | 9.39 | |
| Beats Electronics | 7.21 | |
| Bose | 5.87 | |
| Kickstarter | 5.40 | |
| Yamaha | 5.10 | |
| Movistar | 4.12 | |
| SoundCloud | 3.88 | |
| Paramount Pictures | 3.84 | |
| musical.ly | 3.78 | |
| Coors | 3.48 | |
| Leica | 3.28 | |
| Summit Entertainment | 3.10 | |
| NBC | 2.96 | |
| Abercrombie & Fitch | 2.78 | |
| Kodak | 2.68 | |
| Pixar | 2.54 | |
| Showtime | 2.38 | |
| MTV | 2.36 | |
| Philips | 2.26 | |
| Lollapalooza | 2.23 | |
| Fujifilm | 2.19 | |
| Warner Bros | 2.11 | |
| Busch | 2.01 | |
| Guinness | 1.96 | |
| Cadillac | 1.95 | |
| BBC | 1.83 | |
| Jaguar | 1.80 | |
| Amazon | 1.49 | |
| Paypal | 1.39 | |
| Star Wars | 1.36 | |
| Polaroid | 1.32 | |
| Coachella | 1.24 | |
| Apple | 1.23 | |
| New Balance | 1.22 | |
| Airbnb | 1.19 | |
| The Olympic Games | 1.14 | |
| HBO | 1.14 | |
| Costco | 1.12 | |
| GoPro | 1.09 | |
| Los Angeles Lakers | 1.08 | |
| Sony | 1.07 |
Official Profiles
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LoginArtist: John Scofield
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-20 03:00 UTC | John Scofield, John Scofield Trio | Meridian Arts Centre | Toronto, Canada |















