John Mayer Brand Affinity ranks highest Amazon Music at 10.08% . Very Strong. Score DMDB 80.64% | Fanbase 81.15%

John Mayer — pop artist from US.

John Mayer, born in Bridgeport, Connecticut, and raised in Fairfield, began his music career as a blues guitarist before transitioning to songwriting. He…

John Mayer

Superstar

Country: US | Gender: male | Artist ID: 11e81bbb-9588-ad3c-8fe5-a0369fe50396

Find Artist

Genres

poppopneo mellowrockpop rockrockfolk & traditionalsinger-songwriter

Influential: 80.64% Fanbase: 81.15% Trending: 80.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 10.08% • Very Strong

As of 2025-09-09

8,410,352

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 80.64% | Fanbase 81.15% | Trending 80.39% | CAREER STAGE: SUPERSTAR

Biography

John Mayer, born in Bridgeport, Connecticut, and raised in Fairfield, began his music career as a blues guitarist before transitioning to songwriting. He gained recognition with his debut album, Room for Squares, in 2001, which led to widespread success and multiple Grammy Awards for hits like "Your Body Is a Wonderland" and "Daughters." Mayer continued to evolve his sound, incorporating elements of rock, blues, and soul in subsequent albums like Continuum (2006) and The Search for Everything (2017). He also collaborated with renowned artists such as Buddy Guy, Eric Clapton, and B.B. King.

Mayer's musical journey continued with albums like Battle Studies (2009) and Born and Raised (2012), showcasing his versatility as a musician. Despite facing vocal cord issues and public scrutiny in the media, Mayer persevered and released successful albums like Paradise Valley (2013) and Sob Rock (2021). Alongside his solo career, Mayer also joined Dead & Company in 2015, further solidifying his status as a respected and influential figure in the music industry.

Report Date: 2025-09-09

John Mayer cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, INDONESIA. A heavily male (58%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,886,182 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Amazon Music, Pro Tools, Free People, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist John Mayer score 1.23% — Moderate bucket.

Brand: Amazon MusicBrand: Pro ToolsBrand: Free People

Followers:8,410,352

Engagements:103,159

Rate:1.2%

Posts:2,029

Avg Likes:101,776

Avg Comments:2,254

Avg Views:1,886,182

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,410,352 · Engagements 103,159 · Rate 1.2% Posts 2,029 · Views 1,886,182 · Avg Likes 101,776 · Avg Comments 2,254 · Avg Views 1,886,182	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 35-44: 8% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (21%) BRAZIL (13%) INDONESIA (11%) INDIA (7%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (21%), BRAZIL (13%), INDONESIA (11%)
Platform Engagement	Instagram: 70,875 avg likes/post · Youtube: 1,886,182 avg views/post	Best reach: Youtube 1,886,182 avg views; best engagement: Instagram 70,875 avg likes

Top Brand Affinities

Amazon Music

Score: 10.08

Pro Tools

Score: 7.73

Free People

Score: 6.30

Lollapalooza

Score: 6.17

Margaritaville

Score: 5.86

Ableton

Score: 5.49

Verizon

Score: 5.39

Anthropologie

Score: 4.89

Gillette

Score: 4.56

Bud Light

Score: 4.48

Coors

Score: 4.46

Steve Madden

Score: 4.21

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Amazon Music		10.08
Pro Tools		7.73
Free People		6.30
Lollapalooza		6.17
Margaritaville		5.86
Ableton		5.49
Verizon		5.39
Anthropologie		4.89
Gillette		4.56
Bud Light		4.48
Coors		4.46
Steve Madden		4.21
NBC		3.82
Urban Outfitters		3.78
Coachella		3.53
Summit Entertainment		3.51
OLD NAVY		3.44
NORDSTROM		3.42
Busch		3.38
Spotify Music		3.08
Lululemon Athletica		3.05
Philips		2.98
Showtime		2.97
ESPN		2.95
NHL		2.90
Target		2.77
Sunnies Studios		2.75
MTV		2.57
Guinness		2.52
Fujifilm		2.42
Airbnb		2.41
Carhartt		2.25
Los Angeles Lakers		2.20
Polaroid		2.15
New Balance		2.09
Bellagio		2.09
Kodak		2.08
Budweiser		2.06
The Olympic Games		2.03
Chrysler		2.03
Paramount Pictures		1.97
SoundCloud		1.96
Tinder		1.95
Beats Electronics		1.87
The North Face		1.84
Forever 21		1.81
Aperol		1.77
Chipotle Mexican Grill		1.77
Warner Bros		1.75
HBO		1.73