Joeboy

Joeboy — pop artist from NG.

Joseph Akinwale Akinfenwa-Donus, born on May 21, 1997, is an Afropop singer from Ogun state, Nigeria. Growing up in a religious household as the youngest of…

Influence: 71.27% Fanbase: 72.82% Trending: 70.50% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 30.74% • Very Strong

As of 2025-10-02

6,441,494

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-06 23:25:06 UTC

Genres

popafropopnigerian popothersworldwideafricanazontobeatsafrobeats

Biography

Joseph Akinwale Akinfenwa-Donus, born on May 21, 1997, is an Afropop singer from Ogun state, Nigeria. Growing up in a religious household as the youngest of four siblings, Joeboy was influenced by his musically inclined parents and older brother, as well as the sounds of the Nigerian church, which shaped his musical journey.

At the age of 18, Joeboy began working on his music privately before gaining recognition for his cover of Ed Sheeran's "Shape of You," catching the attention of Mr. Eazi. Known as the "Young Legend," Joeboy has accumulated over 2 billion career streams across various digital platforms, with chart-topping songs in more than 20 countries worldwide. With over 60 songs, including features, and releases such as two albums and two EPs, Joeboy's popular tracks include "Alcohol," "Nobody," "Love Nwantiti Remix," "Baby," "Beginning," and "Celebration." Recently, his hit song "Alcohol" surpassed 100 million streams on Spotify, solidifying his position as a prominent figure in the Afrobeats genre.

Top Brand Affinities

Report Date: 2025-10-02

Joeboy reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, KENYA, NIGERIA. The demographic tilt is heavily male (71%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 82,900 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Warner Music, Palm Angels, Airtel suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joeboy score 0.39% — Low bucket.

Brand: Warner MusicBrand: Palm AngelsBrand: Airtel

Followers:6,441,494

Engagements:25,041

Rate:0.4%

Posts:845

Avg Likes:23,708

Avg Comments:377

Avg Views:95,612

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,441,494 · Engagements 25,041 · Rate 0.4% Posts 845 · Views 95,612 · Avg Likes 23,708 · Avg Comments 377 · Avg Views 95,612	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 44% 35-44: 4% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (44%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (19%) KENYA (15%) NIGERIA (8%) FRANCE (7%) GHANA (5%)	Top regions: UNITED STATES (19%), KENYA (15%), NIGERIA (8%)
Platform Engagement	Instagram: 7,483 avg likes/post · Tiktok: 82,900 avg views/post · Youtube: 12,712 avg views/post	Best reach: Tiktok 82,900 avg views; best engagement: Tiktok 15,700 avg likes

Top Brand Affinities

Warner Music

Score: 30.74

Palm Angels

Score: 14.43

Airtel

Score: 13.97

boohoo

Score: 11.35

Blackmagic Design

Score: 10.45

CNN

Score: 8.73

ASOS

Score: 8.63

River Island

Score: 7.77

FOREX

Score: 7.26

MTV

Score: 7.19

Hennessy

Score: 7.07

MISSGUIDED

Score: 6.55

Brand	Category	Score
Warner Music		30.74
Palm Angels		14.43
Airtel		13.97
boohoo		11.35
Blackmagic Design		10.45
CNN		8.73
ASOS		8.63
River Island		7.77
FOREX		7.26
MTV		7.19
Hennessy		7.07
MISSGUIDED		6.55
Timberland		6.18
FashionNova		5.57
Versace		4.29
Hublot		4.27
Fendi		3.62
Primark		3.62
Bershka		3.53
SoundCloud		3.16
Monster Beverage		3.15
BALMAIN		3.03
New Balance		2.87
Balenciaga		2.71
Dr. Martens		2.71
musical.ly		2.67
BBC		2.58
Beats Electronics		2.49
Pepsi		2.35
Fila		2.33
Dolce & Gabbana		2.32
Vogue		2.31
Tommy Hilfiger		2.19
Cartier		2.12
Forever 21		2.01
Gucci		2.00
Paramount Pictures		1.96
Kodak		1.93
Guess		1.92
shein		1.92
Lacoste		1.90
Fenty beauty		1.79
Calvin Klein		1.74
Lexus		1.72
Coachella		1.64
Hermès		1.59
H&M		1.59
GIVENCHY		1.58
Spotify Music		1.51
SheInside		1.50