João Gomes

João Gomes — latin artist from BR.

João Gomes, born in Serrita, Pernambuco, is a forró/piseiro singer who gained recognition by posting videos on social media. With a growing fan base across…

Influence: 21.68% Fanbase: 65.05% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Itambé • 33.49% • Very Strong

As of 2025-09-09

20,899,070

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:08:12 UTC

Genres

latinforro

Biography

João Gomes, born in Serrita, Pernambuco, is a forró/piseiro singer who gained recognition by posting videos on social media. With a growing fan base across Brazil, he has released two successful albums that topped the music charts.

Recently, João recorded his second live DVD titled #AoVivoNoSertão at Serrote do Urubu in Petrolina, Pernambuco. The DVD received national acclaim for its special guest appearances and the authentic representation of Northeastern Brazilian music.

Top Brand Affinities

Report Date: 2025-09-09

João Gomes indexes high with fans in the 18-24 range in BRAZIL, PORTUGAL, UNITED STATES. The skew is heavily male (58%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 46,997 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Itambé, Lojas Renner, Itaipava, making streetwear, music platforms, and lifestyle products a natural test bed. Choose João Gomes when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist João Gomes score 0.64% — Low bucket.

Brand: ItambéBrand: Lojas RennerBrand: Itaipava

Followers:20,899,070

Engagements:133,526

Rate:0.6%

Posts:1,148

Avg Likes:133,462

Avg Comments:1,838

Avg Views:46,997

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,899,070 · Engagements 133,526 · Rate 0.6% Posts 1,148 · Views 46,997 · Avg Likes 133,462 · Avg Comments 1,838 · Avg Views 46,997	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	BRAZIL (97%) PORTUGAL (1%) UNITED STATES (1%) SOUTH AFRICA (0%) PARAGUAY (0%)	Top regions: BRAZIL (97%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 131,909 avg likes/post · Youtube: 46,997 avg views/post	Best reach: Youtube 46,997 avg views; best engagement: Instagram 131,909 avg likes

Top Brand Affinities

Itambé

Score: 33.49

Lojas Renner

Score: 16.07

Itaipava

Score: 15.30

Sarar

Score: 11.68

LATAM

Score: 9.83

Riachuelo

Score: 9.61

Moda Praia

Score: 8.61

Banco Bradesco

Score: 8.48

Danone

Score: 8.47

Xerox

Score: 8.41

Lollapalooza

Score: 8.24

Avon

Score: 4.66

Brand	Category	Score
Itambé		33.49
Lojas Renner		16.07
Itaipava		15.30
Sarar		11.68
LATAM		9.83
Riachuelo		9.61
Moda Praia		8.61
Banco Bradesco		8.48
Danone		8.47
Xerox		8.41
Lollapalooza		8.24
Avon		4.66
Mary Kay		3.39
Mitsubishi		3.26
Heineken		2.13
Lacoste		1.98
Budweiser		1.81
UFC		1.74
Oakley		1.45
Microsoft		1.23
Chevrolet		1.22
Coca-Cola		1.21
shein		1.12
Pixar		1.12
Volvo		1.05
SheInside		0.99
Pandora		0.99
Polaroid		0.89
Honda		0.83
Prada		0.68
GoPro		0.68
Nutella		0.68
Xbox		0.67
Volkswagen		0.65
Ford		0.62
DC Entertainment		0.62
Toyota		0.60
Canon		0.59
BMW		0.55
Spotify Music		0.54
Netflix		0.52
MAC Cosmetics		0.50
McDonald's		0.50
HBO		0.48
Yamaha		0.47
Marvel		0.41
Mercedes-Benz		0.39
Walt Disney		0.39
Amazon		0.38
Samsung Group		0.36