João Bosco & Vinícius Brand Affinity ranks highest Brahma at 105.65% . Very Strong. Score DMDB 66.62% | Fanbase 57.00%

João Bosco & Vinícius — pop artist from BR.

João Bosco e Vinícius are pioneers of the sertanejo universitário genre, gaining national and international recognition with their song "Chora me liga" in…

João Bosco & Vinícius

Recognizable

Country: BR | Artist ID: 11e81bd3-23c0-e2d8-a8ad-a0369fe50396

Find Artist

Genres

popsertanejo popasian poplatinsertanejosertanejo universitario

Influential: 66.62% Fanbase: 57.00% Trending: 71.43%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 105.65% • Very Strong

As of 2025-09-09

5,295,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.62% | Fanbase 57.00% | Trending 71.43% | CAREER STAGE: MAINSTREAM

Biography

João Bosco e Vinícius are pioneers of the sertanejo universitário genre, gaining national and international recognition with their song "Chora me liga" in 2009, during the movement's rise in Brazil. In 2011, they won a Grammy Latino for their album "João Bosco e Vinícius – 2011" and embarked on an international tour in the United States, Spain, England, and Portugal.

Their latest work, JB&V 21 In Concert, was recorded at Arena Eurobike in Ribeirão Preto (SP), drawing an audience of approximately 20,000 people. The recording featured 21 songs, including 9 originals and 12 covers, with guest appearances by artists such as Gustavo Mioto, Mari Fernandez, Israel & Rodolffo, Maiara & Maraisa, MuriloHuff, Guilherme & Benuto, and Léo Magalhães. On April 4, 2024, they released a collaboration with Israel and Rodolfo titled "300 Celular" across all audio platforms, a single from their project recorded in Ribeirão Preto, JBEV 21 In Concert.

Report Date: 2025-09-09

João Bosco & Vinícius is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, PORTUGAL. The audience is female-leaning (51%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (57,800 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Brahma, Warner Music, Cacau Show points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist João Bosco & Vinícius score 0.13% — Low bucket.

Brand: BrahmaBrand: Warner MusicBrand: Cacau Show

Followers:5,295,200

Engagements:7,132

Rate:0.1%

Posts:9,159

Avg Likes:6,565

Avg Comments:104

Avg Views:61,102

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,295,200 · Engagements 7,132 · Rate 0.1% Posts 9,159 · Views 61,102 · Avg Likes 6,565 · Avg Comments 104 · Avg Views 61,102	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 35-44: 10% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	BRAZIL (92%) UNITED STATES (1%) PORTUGAL (1%) PERU (1%) PARAGUAY (0%)	Top regions: BRAZIL (92%), UNITED STATES (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 1,333 avg likes/post · Tiktok: 57,800 avg views/post · Youtube: 3,302 avg views/post	Best reach: Tiktok 57,800 avg views; best engagement: Tiktok 5,095 avg likes

Top Brand Affinities

Brahma

Score: 105.65

Warner Music

Score: 29.35

Cacau Show

Score: 26.29

Ambev

Score: 19.82

Sarar

Score: 13.73

Eudora

Score: 12.08

Boticario

Score: 11.90

Rapha

Score: 10.66

Colcci

Score: 10.38

Itaipava

Score: 9.89

Banco Bradesco

Score: 9.53

Danone

Score: 9.22

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Brahma		105.65
Warner Music		29.35
Cacau Show		26.29
Ambev		19.82
Sarar		13.73
Eudora		12.08
Boticario		11.90
Rapha		10.66
Colcci		10.38
Itaipava		9.89
Banco Bradesco		9.53
Danone		9.22
Stella Artois		7.51
Xerox		7.32
Moda Praia		6.90
Amstel		6.79
Avon		4.42
Arezzo		4.26
Heineken		3.63
Campari		3.48
Tupperware Brands		3.47
Mary Kay		3.22
Budweiser		3.10
Carrefour		2.10
shein		1.85
Guess		1.32
Renault		1.24
Chevrolet		1.18
UFC		1.17
Pixar		1.15
SheInside		1.05
Spotify Music		1.01
Pandora		1.00
Nutella		0.95
Honda		0.91
Volkswagen		0.88
McDonald's		0.78
musical.ly		0.78
Ray-Ban		0.69
DC Entertainment		0.64
Netflix		0.62
GoPro		0.61
Walt Disney		0.61
Toyota		0.60
Ferrari		0.58
Google		0.58
Coca-Cola		0.51
Ford		0.49
Samsung Group		0.49
Yamaha		0.44