Jimmy Buffett

Jimmy Buffett — pop artist from US.

Jimmy Buffett, known for his Gulf & Western country-rock style, gained fame in the 1970s with hits like "Margaritaville" and "Cheeseburger in Paradise." Born…

Influence: 64.64% Fanbase: 57.10% Trending: 68.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Margaritaville • 69.08% • Very Strong

As of 2025-09-09

822,603

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:28:33 UTC

Genres

poppoprockrocksoft rockmellow goldpop rockfolk & traditionalfolk rock

Biography

Jimmy Buffett, known for his Gulf & Western country-rock style, gained fame in the 1970s with hits like "Margaritaville" and "Cheeseburger in Paradise." Born in Mississippi and raised in Alabama, Buffett's move to Key West, Florida, shaped his laid-back beach bum persona and tropical folk-rock sound. Despite early struggles in the music industry, he found success with albums like Changes in Latitudes, Changes in Attitudes (1977) and his devoted fan base, the Parrotheads.

Buffett's later career saw him diversify into clothing, restaurants, and fiction writing, alongside releasing albums like Fruitcakes (1994) and Life on the Flip Side (2020). He passed away in 2023, leaving behind a musical legacy that included the posthumous release of his final album, Equal Strain on All Parts, featuring collaborations with artists such as Paul McCartney and Emmylou Harris. The Coral Reef Band continues to honor his music in his absence.

Top Brand Affinities

Report Date: 2025-09-09

Jimmy Buffett connects with 45-64 & 35-44 audiences and shows durable traction across UNITED STATES, NIGERIA, CANADA. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 97,250 avg views per post; Instagram adds dependable engagement depth. Overlap with Margaritaville, Miller Lite, Barstool Sports highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Jimmy Buffett moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jimmy Buffett score 1.06% — Moderate bucket.

Brand: MargaritavilleBrand: Miller LiteBrand: Barstool Sports

Followers:822,603

Engagements:8,712

Rate:1.1%

Posts:1,688

Avg Likes:8,498

Avg Comments:156

Avg Views:141,745

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 822,603 · Engagements 8,712 · Rate 1.1% Posts 1,688 · Views 141,745 · Avg Likes 8,498 · Avg Comments 156 · Avg Views 141,745	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 42% 35-44: 22% 25-34: 21% 18-24: 12%	Largest: 45-64 (42%); next: 35-44 (22%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (87%) NIGERIA (4%) CANADA (4%) AUSTRALIA (2%) BRAZIL (1%)	Top regions: UNITED STATES (87%), NIGERIA (4%), CANADA (4%)
Platform Engagement	Instagram: 5,284 avg likes/post · Tiktok: 97,250 avg views/post · Youtube: 44,495 avg views/post	Best reach: Tiktok 97,250 avg views; best engagement: Instagram 5,284 avg likes

Top Brand Affinities

Margaritaville

Score: 69.08

Miller Lite

Score: 18.97

Barstool Sports

Score: 16.53

Publix

Score: 15.16

Jetblue Airways

Score: 13.55

Verizon

Score: 12.85

Delta

Score: 10.95

Busch

Score: 10.65

Coors

Score: 9.83

Bud Light

Score: 9.49

Lowe's

Score: 9.33

Gillette

Score: 9.23

Brand	Category	Score
Margaritaville		69.08
Miller Lite		18.97
Barstool Sports		16.53
Publix		15.16
Jetblue Airways		13.55
Verizon		12.85
Delta		10.95
Busch		10.65
Coors		9.83
Bud Light		9.49
Lowe's		9.33
Gillette		9.23
Kroger		8.71
United		8.29
Heinz		6.03
NHL		5.96
Free People		5.65
Jameson		5.63
BarkBox		5.47
Pilsner Urquell		5.41
Jeep		5.37
American Airlines		5.19
Chick-fil-A		5.08
Pacific Northwest Wonderland		5.06
Budweiser		4.98
Gatorade		4.96
Anthropologie		4.74
ESPN		4.57
The Home Depot		4.51
Hurley		4.47
Holden		4.38
NFL		4.31
GMC		4.24
Kate Spade		4.02
Amway		3.92
Taco Bell		3.82
FedEx		3.79
Billabong		3.75
Target		3.62
Columbia Pictures		3.61
Carhartt		3.45
PetSmart		3.36
Paramount Pictures		3.32
The Olympic Games		3.28
NBC		3.18
Martini		3.18
Cadillac		3.15
Guinness		3.13
Costco		3.12
Emporium		3.07