Jimmy Buffett
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
822,603
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Buffett's later career saw him diversify into clothing, restaurants, and fiction writing, alongside releasing albums like Fruitcakes (1994) and Life on the Flip Side (2020). He passed away in 2023, leaving behind a musical legacy that included the posthumous release of his final album, Equal Strain on All Parts, featuring collaborations with artists such as Paul McCartney and Emmylou Harris. The Coral Reef Band continues to honor his music in his absence.
Jimmy Buffett connects with 45-64 & 35-44 audiences and shows durable traction across UNITED STATES, NIGERIA, CANADA. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 97,250 avg views per post; Instagram adds dependable engagement depth. Overlap with Margaritaville, Miller Lite, Barstool Sports highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Jimmy Buffett moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 822,603 · Engagements 8,712 · Rate 1.1% Posts 1,688 · Views 141,745 · Avg Likes 8,498 · Avg Comments 156 · Avg Views 141,745 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 42% 35-44: 22% 25-34: 21% 18-24: 12% |
Largest: 45-64 (42%); next: 35-44 (22%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (87%) NIGERIA (4%) CANADA (4%) AUSTRALIA (2%) BRAZIL (1%) |
Top regions: UNITED STATES (87%), NIGERIA (4%), CANADA (4%) |
| Platform Engagement | Instagram: 5,284 avg likes/post · Tiktok: 97,250 avg views/post · Youtube: 44,495 avg views/post | Best reach: Tiktok 97,250 avg views; best engagement: Instagram 5,284 avg likes |
Top Brand Affinities
Margaritaville
Miller Lite
Barstool Sports
Publix
Jetblue Airways
Verizon
Delta
Busch
Coors
Bud Light
Lowe's
Gillette
| Brand | Category | Score |
|---|---|---|
| Margaritaville | 69.08 | |
| Miller Lite | 18.97 | |
| Barstool Sports | 16.53 | |
| Publix | 15.16 | |
| Jetblue Airways | 13.55 | |
| Verizon | 12.85 | |
| Delta | 10.95 | |
| Busch | 10.65 | |
| Coors | 9.83 | |
| Bud Light | 9.49 | |
| Lowe's | 9.33 | |
| Gillette | 9.23 | |
| Kroger | 8.71 | |
| United | 8.29 | |
| Heinz | 6.03 | |
| NHL | 5.96 | |
| Free People | 5.65 | |
| Jameson | 5.63 | |
| BarkBox | 5.47 | |
| Pilsner Urquell | 5.41 | |
| Jeep | 5.37 | |
| American Airlines | 5.19 | |
| Chick-fil-A | 5.08 | |
| Pacific Northwest Wonderland | 5.06 | |
| Budweiser | 4.98 | |
| Gatorade | 4.96 | |
| Anthropologie | 4.74 | |
| ESPN | 4.57 | |
| The Home Depot | 4.51 | |
| Hurley | 4.47 | |
| Holden | 4.38 | |
| NFL | 4.31 | |
| GMC | 4.24 | |
| Kate Spade | 4.02 | |
| Amway | 3.92 | |
| Taco Bell | 3.82 | |
| FedEx | 3.79 | |
| Billabong | 3.75 | |
| Target | 3.62 | |
| Columbia Pictures | 3.61 | |
| Carhartt | 3.45 | |
| PetSmart | 3.36 | |
| Paramount Pictures | 3.32 | |
| The Olympic Games | 3.28 | |
| NBC | 3.18 | |
| Martini | 3.18 | |
| Cadillac | 3.15 | |
| Guinness | 3.13 | |
| Costco | 3.12 | |
| Emporium | 3.07 |
Official Profiles
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LoginArtist: Jimmy Buffett
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
