Jessie J
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
27,334,984
Social Media Followers
04:30:22
Hours Airplay
Scores
Biography
In October 2014, Jessie J released Sweet Talker, which achieved Top 10 status in both the U.S. and U.K. She continued to release new singles in 2017, such as "Real Deal" and "Queen," with plans for a new album in 2018.
Jessie J is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, INDONESIA. The audience is heavily female (65%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (70,150 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to boohoo, Marks & Spencer, Next points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,334,984 · Engagements 41,831 · Rate 0.2% Posts 731 · Views 81,105 · Avg Likes 41,377 · Avg Comments 582 · Avg Views 81,105 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 27% 13-17: 8% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (27%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
BRAZIL (18%) UNITED STATES (17%) INDONESIA (7%) PHILIPPINES (5%) THAILAND (5%) |
Top regions: BRAZIL (18%), UNITED STATES (17%), INDONESIA (7%) |
| Platform Engagement | Instagram: 35,401 avg likes/post · Tiktok: 70,150 avg views/post · Youtube: 10,955 avg views/post | Best reach: Tiktok 70,150 avg views; best engagement: Instagram 35,401 avg likes |
Top Brand Affinities
boohoo
Marks & Spencer
Next
River Island
MISSGUIDED
Selfridges
Rimmel
Cadbury
Pull&Bear
Lollapalooza
Bershka
NBC
| Brand | Category | Score |
|---|---|---|
| boohoo | 10.01 | |
| Marks & Spencer | 9.97 | |
| Next | 8.01 | |
| River Island | 7.88 | |
| MISSGUIDED | 7.87 | |
| Selfridges | 7.70 | |
| Rimmel | 4.24 | |
| Cadbury | 3.81 | |
| Pull&Bear | 3.77 | |
| Lollapalooza | 3.43 | |
| Bershka | 3.34 | |
| NBC | 3.29 | |
| Tesco | 3.26 | |
| Estee Lauder | 3.10 | |
| Lindt | 3.03 | |
| Harrods | 2.88 | |
| Fenty beauty | 2.78 | |
| Benefit Cosmetics | 2.72 | |
| Christian Louboutin | 2.64 | |
| Sunnies Studios | 2.62 | |
| Babybump | 2.59 | |
| ASOS | 2.59 | |
| Marc Jacobs | 2.57 | |
| Aperol | 2.53 | |
| NYX Cosmetics | 2.51 | |
| Topshop | 2.36 | |
| Urban Decay Cosmetics | 2.31 | |
| Tarte Cosmetics | 2.31 | |
| Lush | 2.30 | |
| Sephora | 2.25 | |
| Primark | 2.09 | |
| Dolce & Gabbana | 2.08 | |
| Nickelodeon | 2.07 | |
| Anastasia Beverly Hills | 2.01 | |
| Dr. Martens | 1.97 | |
| Forever 21 | 1.87 | |
| MAC Cosmetics | 1.86 | |
| FashionNova | 1.84 | |
| Too Faced Cosmetics | 1.84 | |
| Make Up For Ever | 1.81 | |
| Armani | 1.80 | |
| Victoria's Secret | 1.78 | |
| Fendi | 1.77 | |
| Warner Bros | 1.71 | |
| Gymshark | 1.69 | |
| Hermès | 1.69 | |
| Showtime | 1.62 | |
| Versace | 1.60 | |
| Coca-Cola | 1.59 | |
| Pixar | 1.53 |
Official Profiles
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LoginArtist: Jessie J
The map shows every radio station that aired Jessie J today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-09-09)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
| Platform | Latest |
|---|
Popularity Change (%)
| Platform | 2025-09-08 | 2025-09-09 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-09-08 | 2025-09-09 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-09-08 | 2025-09-09 | Change |
|---|---|---|---|
| Bang Bang | 0.00 | 37.62 | +37.62 |
| Flashlight | 0.00 | 9.73 | +9.73 |
| Domino | 0.00 | 93.07 | +93.07 |
| Laserlight | 0.00 | 3.33 | +3.33 |
| It's My Party | 0.00 | 0.07 | +0.07 |
| Price Tag (clean edit) | 0.00 | 3.10 | +3.10 |
| Masterpiece | 0.00 | 8.60 | +8.60 |
| Mamma Knows Best | 0.00 | 0.48 | +0.48 |
| Price Tag | 0.00 | 39.10 | +39.10 |
| Calling All Hearts | 0.00 | 4.68 | +4.68 |
Streams & Royalties
| Metric | 2025-09-08 | 2025-09-09 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
