Jessica Simpson
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
7,072,043
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
After a hiatus from music, Jessica returned to her Texas roots of rockabilly, southern rock, and soul. Embracing creativity without constraints, she reconnected with her artistic voice in Nashville with the help of producer JD McPherson and a team of legendary musicians, resulting in a transformative EP that reflects her personal growth and empowerment.
Jessica Simpson resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, NIGERIA, BRAZIL. With a heavily female (62%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (34,900 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Victoria Beckham, Barbie, REVOLVE makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,072,043 · Engagements 22,498 · Rate 0.3% Posts 1,534 · Views 40,699 · Avg Likes 22,395 · Avg Comments 294 · Avg Views 40,699 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 36% 35-44: 13% 45-64: 6% |
Largest: 25-34 (41%); next: 18-24 (36%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (40%) NIGERIA (8%) BRAZIL (6%) UNITED KINGDOM (5%) CANADA (4%) |
Top regions: UNITED STATES (40%), NIGERIA (8%), BRAZIL (6%) |
| Platform Engagement | Instagram: 20,995 avg likes/post · Tiktok: 34,900 avg views/post · Youtube: 5,799 avg views/post | Best reach: Tiktok 34,900 avg views; best engagement: Instagram 20,995 avg likes |
Top Brand Affinities
Victoria Beckham
Barbie
REVOLVE
T.J. Maxx
Arbonne
J.Crew
Influenster
Pottery Barn
Heinz
SeneGence
Steve Madden
Dollar Tree
| Brand | Category | Score |
|---|---|---|
| Victoria Beckham | 22.98 | |
| Barbie | 16.89 | |
| REVOLVE | 16.56 | |
| T.J. Maxx | 12.41 | |
| Arbonne | 11.54 | |
| J.Crew | 10.81 | |
| Influenster | 9.28 | |
| Pottery Barn | 9.26 | |
| Heinz | 8.97 | |
| SeneGence | 8.95 | |
| Steve Madden | 8.82 | |
| Dollar Tree | 8.80 | |
| ULTA Beauty | 8.77 | |
| Lowe's | 8.74 | |
| Marshalls | 8.64 | |
| Houston Livestock Show and Rodeo | 8.13 | |
| MamaBear | 7.86 | |
| Coach | 7.63 | |
| Cheesecake Factory | 7.54 | |
| Anthropologie | 7.49 | |
| Bath & Body Works | 7.43 | |
| Amazon Music | 7.25 | |
| Margaritaville | 7.05 | |
| NBC | 7.05 | |
| Gerber | 6.97 | |
| iHeartRadio Music Awards | 6.97 | |
| NORDSTROM | 6.66 | |
| OLD NAVY | 6.52 | |
| Target | 6.36 | |
| HomeGoods | 5.98 | |
| Younique | 5.83 | |
| Free People | 5.72 | |
| Walgreens | 5.72 | |
| Publix | 5.68 | |
| Macy's | 5.64 | |
| The Home Depot | 5.54 | |
| MTV | 5.41 | |
| UGG | 5.35 | |
| Babybump | 5.13 | |
| MATTEL | 5.13 | |
| Verizon | 5.11 | |
| Gillette | 5.00 | |
| TOM FORD | 4.96 | |
| Smashbox | 4.80 | |
| Kroger | 4.80 | |
| Sunnies Studios | 4.52 | |
| Christian Louboutin | 4.47 | |
| Hilton | 4.46 | |
| Kate Spade | 4.45 | |
| American Eagle | 4.31 |
Official Profiles
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LoginArtist: Jessica Simpson
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
