Jesse & Joy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-02
13,835,013
Social Media Followers
As of 2025-10-02
00:00:00
Hours Airplay
2025-11-07 01:16:04 UTC
Genres
Biography
Their 2015 release "Un Besito Más" and 2020 album "Aire" continued to showcase their evolution as artists, with collaborations and poignant lyrics earning them a place as prominent figures in Latin music. During the pandemic lockdown in 2020, Jesse & Joy demonstrated resilience and creativity with the release of "Clichés," a testament to human connection featuring hits like "Imagina" and "Respirar," resonating with fans worldwide.
Jesse & Joy performs best with fans in the 18-24 range, concentrated in MEXICO, ARGENTINA, COLOMBIA. Audience composition is heavily female (66%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 101,400 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Univision, Falabella, Movistar, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Jesse & Joy is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,835,013 · Engagements 23,105 · Rate 0.2% Posts 3,711 · Views 120,340 · Avg Likes 22,494 · Avg Comments 384 · Avg Views 120,340 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 7% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (28%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
MEXICO (17%) ARGENTINA (13%) COLOMBIA (12%) ECUADOR (10%) PERU (8%) |
Top regions: MEXICO (17%), ARGENTINA (13%), COLOMBIA (12%) |
| Platform Engagement | Instagram: 13,723 avg likes/post · Tiktok: 101,400 avg views/post · Youtube: 18,940 avg views/post | Best reach: Tiktok 101,400 avg views; best engagement: Instagram 13,723 avg likes |
Top Brand Affinities
Univision
Falabella
Movistar
Cafecito
LATAM
Suavecito
Colgate
VidaSana
Summit Entertainment
Nickelodeon
Lollapalooza
Herbalife
| Brand | Category | Score |
|---|---|---|
| Univision | 20.33 | |
| Falabella | 15.08 | |
| Movistar | 9.78 | |
| Cafecito | 8.20 | |
| LATAM | 7.47 | |
| Suavecito | 7.40 | |
| Colgate | 3.64 | |
| VidaSana | 3.54 | |
| Summit Entertainment | 3.26 | |
| Nickelodeon | 2.82 | |
| Lollapalooza | 2.19 | |
| Herbalife | 1.86 | |
| Victoria's Secret | 1.76 | |
| SheInside | 1.72 | |
| musical.ly | 1.70 | |
| Pic Collage | 1.66 | |
| shein | 1.65 | |
| Warner Bros | 1.60 | |
| Forever 21 | 1.60 | |
| Pixar | 1.55 | |
| Bershka | 1.49 | |
| Coachella | 1.47 | |
| Mitsubishi | 1.32 | |
| Netflix | 1.25 | |
| Spotify Music | 1.24 | |
| Heineken | 1.19 | |
| L'Oréal Paris | 1.13 | |
| FashionNova | 1.06 | |
| CBS | 1.02 | |
| Vogue | 1.02 | |
| NFL | 0.99 | |
| Polaroid | 0.99 | |
| FIFA | 0.98 | |
| Universal | 0.94 | |
| Puma | 0.89 | |
| Pepsi | 0.89 | |
| HBO | 0.88 | |
| Nutella | 0.85 | |
| DC Entertainment | 0.84 | |
| Walt Disney | 0.82 | |
| Tiffany & Co | 0.81 | |
| Xbox | 0.81 | |
| Pandora | 0.79 | |
| Starbucks | 0.78 | |
| Ray-Ban | 0.77 | |
| Sony | 0.76 | |
| Coca-Cola | 0.76 | |
| NBA | 0.76 | |
| Walmart | 0.75 | |
| Zara | 0.75 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 15,244,819
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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15,028,708 | 98.58% |
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216,111 | 1.42% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-09 04:00 UTC | Jesse & Joy | The Centre In Vancouver | Vancouver, Canada | |
| 2025-11-10 04:00 UTC | Jesse & Joy | Moore Theatre | Seattle, United States | |
| 2025-11-21 04:00 UTC | Jesse & Joy | YouTube Theater | Los Angeles, United States | |
| 2025-11-22 04:00 UTC | Jesse & Joy | Yaamava' Theater | Highland, United States | |
| 2025-12-03 04:00 UTC | Jesse & Joy | 713 Music Hall | Houston, United States | |
| 2025-12-04 04:00 UTC | Jesse & Joy | McAllen Performing Arts Center | McAllen, United States | |
| 2025-12-06 04:00 UTC | Jesse & Joy | Aztec Theatre | San Antonio, United States | |
| 2025-12-07 03:00 UTC | Jesse & Joy | Emos Austin | Austin, United States | |
| 2025-12-08 04:00 UTC | Jesse & Joy | The Pavilion At Toyota Music Factory | Irving, United States | |
| 2025-12-14 03:00 UTC | Jesse & Joy | Auditorio Guelaguetza | Oaxaca, Mexico | |
| 2026-01-31 04:00 UTC | Jesse & Joy | The Plaza Theatre Performing Arts Center | El Paso, United States | |
| 2026-02-01 04:00 UTC | Jesse & Joy | Linda Ronstadt Music Hall | Tucson, United States | |
| 2026-02-02 04:00 UTC | Jesse & Joy | The Van Buren | Phoenix, United States | |
| 2026-02-15 01:00 UTC | Jesse & Joy | Auditorio Nacional | Mexico City, Mexico | |
| 2026-03-01 03:00 UTC | Jesse & Joy | Arena Monterrey | Monterrey, Mexico |















