Jesse & Joy Brand Affinity ranks highest Univision at 20.17% . Very Strong. Score DMDB 74.56% | Fanbase 67.43%

Jesse & Joy — pop artist from MX.

Jesse & Joy embarked on their musical journey in the mid-2000s, releasing their debut album "Esta Es Mi Vida" in 2006. Their blend of pop and folk influences…

Jesse & Joy

Superstar

Country: MX | Artist ID: 11e81bc9-2fab-9426-929e-a0369fe50396

Find Artist

Genres

poppoplatin poplatin arena popmexican poplatinlatin

Influential: 74.56% Fanbase: 67.43% Trending: 78.12%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 20.17% • Very Strong

As of 2025-09-09

13,809,680

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.56% | Fanbase 67.43% | Trending 78.12% | CAREER STAGE: SUPERSTAR

Biography

Jesse & Joy embarked on their musical journey in the mid-2000s, releasing their debut album "Esta Es Mi Vida" in 2006. Their blend of pop and folk influences garnered attention with hits like "Espacio Sideral" and "Llegaste Tú," propelling them to fame. Subsequent albums such as "Electricidad" in 2009 and "¿Con Quién Se Queda El Perro?" in 2011 further solidified their success, with songs like "¡Corre!" and "La de la Mala Suerte" gaining international recognition.

Their 2015 release "Un Besito Más" and 2020 album "Aire" continued to showcase their evolution as artists, with collaborations and poignant lyrics earning them a place as prominent figures in Latin music. During the pandemic lockdown in 2020, Jesse & Joy demonstrated resilience and creativity with the release of "Clichés," a testament to human connection featuring hits like "Imagina" and "Respirar," resonating with fans worldwide.

Report Date: 2025-09-09

Jesse & Joy performs best with fans in the 18-24 range, concentrated in MEXICO, ARGENTINA, PERU. Audience composition is heavily female (65%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 59,600 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Univision, Movistar, Falabella, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Jesse & Joy is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jesse & Joy score 0.14% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Falabella

Followers:13,809,680

Engagements:19,572

Rate:0.1%

Posts:3,700

Avg Likes:19,137

Avg Comments:301

Avg Views:72,544

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,809,680 · Engagements 19,572 · Rate 0.1% Posts 3,700 · Views 72,544 · Avg Likes 19,137 · Avg Comments 301 · Avg Views 72,544	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 6% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	MEXICO (18%) ARGENTINA (12%) PERU (10%) COLOMBIA (10%) ECUADOR (8%)	Top regions: MEXICO (18%), ARGENTINA (12%), PERU (10%)
Platform Engagement	Instagram: 12,895 avg likes/post · Tiktok: 59,600 avg views/post · Youtube: 12,944 avg views/post	Best reach: Tiktok 59,600 avg views; best engagement: Instagram 12,895 avg likes

Top Brand Affinities

Univision

Score: 20.17

Movistar

Score: 17.63

Falabella

Score: 14.94

Cafecito

Score: 8.24

Suavecito

Score: 8.15

LATAM

Score: 7.50

VidaSana

Score: 3.87

Colgate

Score: 3.63

Summit Entertainment

Score: 3.22

Nickelodeon

Score: 2.81

Lollapalooza

Score: 2.72

shein

Score: 2.08

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Top Brand Affinities

Brand	Category	Score
Univision		20.17
Movistar		17.63
Falabella		14.94
Cafecito		8.24
Suavecito		8.15
LATAM		7.50
VidaSana		3.87
Colgate		3.63
Summit Entertainment		3.22
Nickelodeon		2.81
Lollapalooza		2.72
shein		2.08
SheInside		1.85
Pixar		1.67
Warner Bros		1.60
L'Oréal Paris		1.52
Herbalife		1.36
Mitsubishi		1.29
Urban Decay Cosmetics		1.23
Forever 21		1.22
Heineken		1.18
Lamborghini		1.18
Coachella		1.13
Marvel		1.13
Spotify Music		1.06
Vogue		1.02
OREO		1.01
Coca-Cola		1.01
CBS		1.01
Polaroid		0.99
Converse		0.98
Pandora		0.98
musical.ly		0.97
DC Entertainment		0.95
Netflix		0.92
National Geographic		0.92
Pepsi		0.89
Walt Disney		0.88
Levi's		0.87
Maybelline		0.87
H&M		0.84
Tiffany & Co		0.81
Tommy Hilfiger		0.76
MAC Cosmetics		0.76
Walmart		0.75
Starbucks		0.74
FIFA		0.72
Sony		0.72
Puma		0.71
Lego		0.71