Jennie Brand Affinity ranks highest GENTLE MONSTER at 10.03% . Very Strong. Score DMDB 64.91% | Fanbase 72.00%

Jennie — pop artist from KR.

Jennie Kim, known for her role in the popular group BLACKPINK since 2016, has established herself as a singer, rapper, actor, and fashion icon with a global…

Jennie

Recognizable

Country: KR | Gender: female | Artist ID: 121200b8-c64a-11e8-b16d-549f35161576

Find Artist

Genres

poppopk-pop

Influential: 64.91% Fanbase: 72.00% Trending: 61.36%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 10.03% • Very Strong

As of 2025-09-09

123,695,479

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.91% | Fanbase 72.00% | Trending 61.36% | CAREER STAGE: MAINSTREAM

Biography

Jennie Kim, known for her role in the popular group BLACKPINK since 2016, has established herself as a singer, rapper, actor, and fashion icon with a global following. In 2018, she made history as the first Korean female solo artist to top the iTunes Worldwide Song Chart with her single 'SOLO'. With a large social media presence, including 81.5 million Instagram followers and 9.9 million YouTube subscribers, Jennie is considered a significant figure among gen Z. Recently, she made her acting debut in HBO's 'The Idol', alongside The Weeknd and Lily-Rose Depp.

Jennie's latest single, [You & Me], was unveiled during BLACKPINK's 'BORN PINK' world tour, sparking anticipation for her future musical endeavors. Her accomplishments as a solo artist, in addition to her success with BLACKPINK, have solidified her influence in the music industry and beyond.

Report Date: 2025-09-09

Jennie is already in the conversation with 18-24 & 25-34 audiences in PHILIPPINES, INDONESIA, UNITED STATES. The audience is heavily female (73%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (31,850,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to GENTLE MONSTER, Maison Margiela, Innisfree points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jennie score 7.07% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Maison MargielaBrand: Innisfree

Followers:123,695,479

Engagements:8,743,511

Rate:7.1%

Posts:1,491

Avg Likes:8,406,759

Avg Comments:66,861

Avg Views:35,274,162

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 123,695,479 · Engagements 8,743,511 · Rate 7.1% Posts 1,491 · Views 35,274,162 · Avg Likes 8,406,759 · Avg Comments 66,861 · Avg Views 35,274,162	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 20% 13-17: 14% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (20%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	PHILIPPINES (17%) INDONESIA (13%) UNITED STATES (10%) THAILAND (7%) SOUTH KOREA (6%)	Top regions: PHILIPPINES (17%), INDONESIA (13%), UNITED STATES (10%)
Platform Engagement	Instagram: 3,502,821 avg likes/post · Tiktok: 31,850,000 avg views/post · Youtube: 3,424,162 avg views/post	Best reach: Tiktok 31,850,000 avg views; best engagement: Tiktok 4,600,000 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 10.03

Maison Margiela

Score: 5.88

Innisfree

Score: 4.68

Pull&Bear

Score: 4.20

Kiko

Score: 3.64

Coffeegram

Score: 3.48

Cartoon Network

Score: 3.33

Hennessy

Score: 3.20

Jollibee

Score: 3.19

GAP

Score: 2.67

Dr. Martens

Score: 2.56

League of Legends

Score: 2.54

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		10.03
Maison Margiela		5.88
Innisfree		4.68
Pull&Bear		4.20
Kiko		3.64
Coffeegram		3.48
Cartoon Network		3.33
Hennessy		3.20
Jollibee		3.19
GAP		2.67
Dr. Martens		2.56
League of Legends		2.54
Yves Saint Laurent		2.51
Hermès		2.49
Tiffany		2.44
Tomorrowland		2.37
ASOS		2.36
Carhartt		2.33
Coachella		2.13
Snoopy And The Peanuts Gang		2.09
Balenciaga		2.05
Transformers		2.05
Hollister Co		1.96
shein		1.90
Forever 21		1.85
Polaroid		1.77
Fujifilm		1.76
New Balance		1.69
Huawei		1.55
Burberry		1.53
UNIQLO		1.52
CBS Television Studios		1.51
The North Face		1.51
Supreme		1.50
Tommy Hilfiger		1.49
musical.ly		1.46
Calvin Klein		1.42
Christian Dior		1.39
KFC		1.39
Warner Bros		1.39
Cartier		1.37
Levi's		1.33
GIVENCHY		1.29
Starbucks		1.28
Activision Blizzard		1.25
Converse		1.25
Pokemon Go		1.24
Lego		1.23
Snapseed		1.22
Pixar		1.22