Jelly Roll

Jelly Roll — country artist from US.

Tennessee rapper Jelly Roll, known for his hardcore music style, gained prominence in the hick-hop genre after a 2013 controversy with Waffle House. Initially…

Influence: 78.09% Fanbase: 62.45% Trending: 85.91% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 23.16% • Very Strong

As of 2025-09-08

19,346,397

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:21:23 UTC

Genres

countrycountrycontemporary countryhip-hop & raphip-hop/raptennessee hip hopnashville hip hopcountry raphip hop

Biography

Tennessee rapper Jelly Roll, known for his hardcore music style, gained prominence in the hick-hop genre after a 2013 controversy with Waffle House. Initially emerging in the underground scene through collaborations with artists like Lil Wyte and Haystak, Jelly Roll's solo career took off with the release of his independent debut album, The Big Sal Story, in 2012. Following a dispute with Waffle House over his mixtape title, Jelly Roll continued to make waves in the music industry, with successful releases like Sobriety Sucks in 2016 and Waylon & Willie II & III in 2018, showcasing his versatility and charting success across various genres.

Jelly Roll's career trajectory has been marked by a blend of hardcore rap and hick-hop influences, leading him to collaborations with notable artists and chart-topping releases. Despite early controversies, such as the Waffle House mixtape naming dispute, Jelly Roll has continued to establish himself as a prominent figure in the music scene, with albums like Biggest Loser and Addiction Kills further solidifying his position. With a unique sound that resonates across different audiences, Jelly Roll's musical journey reflects his ability to navigate challenges and consistently deliver compelling music that transcends traditional genre boundaries.

Top Brand Affinities

Report Date: 2025-09-08

Jelly Roll draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, NIGERIA. The skew is heavily male (57%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,400,000 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ariat, Crown Royal, Kenworth makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jelly Roll score 1.77% — Moderate bucket.

Brand: AriatBrand: Crown RoyalBrand: Kenworth

Followers:19,346,397

Engagements:341,930

Rate:1.8%

Posts:2,096

Avg Likes:322,609

Avg Comments:6,857

Avg Views:1,649,939

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,346,397 · Engagements 341,930 · Rate 1.8% Posts 2,096 · Views 1,649,939 · Avg Likes 322,609 · Avg Comments 6,857 · Avg Views 1,649,939	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 29% 35-44: 19% 45-64: 9%	Largest: 25-34 (39%); next: 18-24 (29%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (77%) CANADA (8%) NIGERIA (5%) INDIA (4%) AUSTRALIA (2%)	Top regions: UNITED STATES (77%), CANADA (8%), NIGERIA (5%)
Platform Engagement	Instagram: 164,700 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 249,939 avg views/post	Best reach: Tiktok 1,400,000 avg views; best engagement: Instagram 164,700 avg likes

Top Brand Affinities

Ariat

Score: 23.16

Crown Royal

Score: 22.38

Kenworth

Score: 16.36

Tagaz

Score: 15.51

GMC

Score: 12.69

Scotiabank

Score: 11.95

Free People

Score: 11.13

Hoonigan

Score: 10.35

Bud Light

Score: 10.25

Houston Livestock Show and Rodeo

Score: 9.39

Vapelyfe

Score: 9.01

Amazon Music

Score: 8.18

Brand	Category	Score
Ariat		23.16
Crown Royal		22.38
Kenworth		16.36
Tagaz		15.51
GMC		12.69
Scotiabank		11.95
Free People		11.13
Hoonigan		10.35
Bud Light		10.25
Houston Livestock Show and Rodeo		9.39
Vapelyfe		9.01
Amazon Music		8.18
Kroger		8.10
iHeartRadio Music Awards		7.64
Tim Hortons		7.45
Pro Tools		7.21
Steve Madden		6.95
Harley-Davidson		6.95
Dodge		6.89
T.J. Maxx		6.88
Margaritaville		6.61
Coors		6.39
Pontiac		6.32
Publix		6.08
Chevrolet		5.82
Jameson		5.78
Lululemon Athletica		5.64
ULTA Beauty		5.60
Monster Beverage		5.57
American Eagle		5.56
Carhartt		5.50
Target		5.44
Gillette		5.25
Hennessy		5.05
OLD NAVY		4.94
SoundCloud		4.94
Budweiser		4.92
Chick-fil-A		4.72
Ford		4.67
Jeep		4.65
Verizon		4.62
Walmart		4.41
Beats Electronics		3.93
Taco Bell		3.86
WWE		3.83
NFL		3.77
Acura		3.75
Cadillac		3.68
Busch		3.57
Holden		3.56