Jaz Brand Affinity ranks highest Garuda Indonesia at 19.32% . Very Strong. Score DMDB 54.18% | Fanbase 40.25%

Jaz — pop artist from ID.

Jaz Hayat, known as Jaz, is a multi-talented artist with a passion for both soccer and music. He gained recognition with his hit singles "Dari Mata,"…

Jaz

Established

Country: ID | Gender: male | Artist ID: b25d2522-c0ee-11e8-9a4b-525400009efb

Find Artist

Genres

popindonesian popbruneian pop

Influential: 54.18% Fanbase: 40.25% Trending: 61.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 19.32% • Very Strong

As of 2025-09-09

1,225,919

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.18% | Fanbase 40.25% | Trending 61.15% | CAREER STAGE: MID_LEVEL

Biography

Jaz Hayat, known as Jaz, is a multi-talented artist with a passion for both soccer and music. He gained recognition with his hit singles "Dari Mata," "Kasmaran," and "Teman Bahagia."

In 2018, Jaz contributed to the original soundtrack of the film "Milly & Mamet" with the song "Berdua Bersama," followed by successful singles like "Katakan," "Bagaimana Bisa," and "Penipu Cinta." His debut album, "Sinergi," was released in 2021, featuring his earlier hits. Jaz's second album, "Transisi," released in 2022, showcases his musical evolution and collaborations with notable Indonesian musicians like Ari Lesmana and Andy Armand from Fourtwnty. His latest works include the duet "Bukan Dengan Dia" with Mawar de Jongh and the single "Boleh Merindu."

Report Date: 2025-09-09

Jaz draws 18-24 & 25-34 audiences and holds attention in INDONESIA, MALAYSIA, BRAZIL. The skew is heavily female (63%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 19,600 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Garuda Indonesia, Oppo, Maybank makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jaz score 0.21% — Low bucket.

Brand: Garuda IndonesiaBrand: OppoBrand: Maybank

Followers:1,225,919

Engagements:2,599

Rate:0.2%

Posts:760

Avg Likes:2,510

Avg Comments:53

Avg Views:25,338

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,225,919 · Engagements 2,599 · Rate 0.2% Posts 760 · Views 25,338 · Avg Likes 2,510 · Avg Comments 53 · Avg Views 25,338	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 24% 13-17: 14% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (24%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	INDONESIA (88%) MALAYSIA (7%) BRAZIL (5%) CANADA (1%) PHILIPPINES (1%)	Top regions: INDONESIA (88%), MALAYSIA (7%), BRAZIL (5%)
Platform Engagement	Instagram: 1,656 avg likes/post · Tiktok: 19,600 avg views/post · Youtube: 5,738 avg views/post	Best reach: Tiktok 19,600 avg views; best engagement: Instagram 1,656 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 19.32

Oppo

Score: 18.76

Maybank

Score: 14.13

AirAsia

Score: 11.99

Yakult

Score: 10.07

OOTD Magazine

Score: 7.38

Oriflame

Score: 5.19

Carrefour

Score: 5.11

Pull&Bear

Score: 4.71

UNIQLO

Score: 3.77

Coffeegram

Score: 3.31

Pizza Hut

Score: 3.03

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		19.32
Oppo		18.76
Maybank		14.13
AirAsia		11.99
Yakult		10.07
OOTD Magazine		7.38
Oriflame		5.19
Carrefour		5.11
Pull&Bear		4.71
UNIQLO		3.77
Coffeegram		3.31
Pizza Hut		3.03
Petronas		2.92
Emporium		2.83
musical.ly		2.75
Preloved		2.66
Fujifilm		2.31
LEGOLAND		1.94
KENZO		1.87
Mitsubishi Motors		1.66
H&M		1.52
New Balance		1.50
Maybelline		1.34
Herbalife		1.28
Mitsubishi		1.14
Yamaha		1.10
Pokemon Go		0.99
Xiaomi		0.99
Snapseed		0.98
Sony		0.95
Samsung Group		0.91
SheInside		0.89
Lego		0.86
Christian Dior		0.82
Google		0.80
Marvel		0.80
Honda		0.79
Polaroid		0.79
Marvel Entertainment		0.79
Spotify Music		0.79
Puma		0.78
Universal		0.78
Supreme		0.76
Starbucks		0.76
National Geographic		0.74
Travelgram		0.71
Vogue		0.71
Nikon		0.68
Vans		0.66
Toyota		0.64