JAY-Z Brand Affinity ranks highest Spinrilla at 22.85% . Very Strong. Score DMDB 83.13% | Fanbase 81.77%

JAY-Z — hip-hop & rap artist from US.

Born in 1969 in Brooklyn, New York, Jay-Z rose from humble beginnings in the Marcy Projects to become a prominent figure in the music industry. Establishing…

JAY-Z

Superstar

Country: US | Gender: male | Artist ID: 11e81bd0-9217-2452-999e-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapgangster rapeast coast hip hophip-hop/rap

Influential: 83.13% Fanbase: 81.77% Trending: 83.81%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 22.85% • Very Strong

As of 2025-09-09

4,016,598

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 83.13% | Fanbase 81.77% | Trending 83.81% | CAREER STAGE: SUPERSTAR

Biography

Born in 1969 in Brooklyn, New York, Jay-Z rose from humble beginnings in the Marcy Projects to become a prominent figure in the music industry. Establishing himself as a rapper, producer, and entrepreneur, he achieved commercial success with multiple number one albums, including Vol. 2...Hard Knock Life (1999), The Blueprint series ('01, '02, '09), and The Black Album (2003). Jay-Z's collaborations with various artists, such as Rihanna, Linkin Park, and Beyoncé, contributed to his mainstream appeal. In addition to his music career, he ventured into business as a label head, team owner, real estate mogul, and fashion designer.

Founding Roc-a-Fella Records with Damon Dash and Kareem "Biggs" Burke, Jay-Z released his debut album, Reasonable Doubt, in 1996, which garnered critical acclaim. Subsequent albums like In My Lifetime, Vol. 1 (1997) and Vol. 2: Hard Knock Life (1998) solidified his position in the rap scene. With a Grammy win for Best Rap Album and a successful farewell tour, Jay-Z's retirement was short-lived as he returned with albums like Kingdom Come (2006) and The Blueprint 3 (2009). His collaborative projects, philanthropic ventures, and acclaimed album 4:44 (2017) further cemented his legacy in the music industry.

Report Date: 2025-09-09

JAY-Z resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (69%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,130,677 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Spinrilla, Live Nation, WNBA makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JAY-Z score 0.63% — Low bucket.

Brand: SpinrillaBrand: Live NationBrand: WNBA

Followers:4,016,598

Engagements:25,239

Rate:0.6%

Posts:1,249

Avg Likes:23,412

Avg Comments:1,674

Avg Views:1,130,677

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,016,598 · Engagements 25,239 · Rate 0.6% Posts 1,249 · Views 1,130,677 · Avg Likes 23,412 · Avg Comments 1,674 · Avg Views 1,130,677	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 41% 35-44: 9% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (41%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (41%) BRAZIL (8%) UNITED KINGDOM (4%) CANADA (3%) SOUTH AFRICA (3%)	Top regions: UNITED STATES (41%), BRAZIL (8%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 382 avg likes/post · Youtube: 1,130,677 avg views/post	Best reach: Youtube 1,130,677 avg views; best engagement: Youtube 23,030 avg likes

Top Brand Affinities

Spinrilla

Score: 22.85

Live Nation

Score: 22.19

WNBA

Score: 21.38

Outfitgrid

Score: 20.44

ESPN

Score: 13.97

Amazon Music

Score: 13.81

New Era

Score: 13.37

Sneaker News

Score: 11.61

Sole Collector

Score: 11.28

Sneakerhead

Score: 11.27

Marni

Score: 11.03

REVOLVE

Score: 11.02

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Top Brand Affinities

Brand	Category	Score
Spinrilla		22.85
Live Nation		22.19
WNBA		21.38
Outfitgrid		20.44
ESPN		13.97
Amazon Music		13.81
New Era		13.37
Sneaker News		11.61
Sole Collector		11.28
Sneakerhead		11.27
Marni		11.03
REVOLVE		11.02
Nice Kicks		10.97
Jetblue Airways		10.58
Foot Locker		10.32
JACQUEMUS		9.57
iHeartRadio Music Awards		9.07
Acne Studios		8.78
Pro Tools		8.77
Hennessy		8.74
Benihana		8.58
Verizon		8.52
Los Angeles Lakers		8.51
Selfridges		8.39
Champion		8.31
NBA		8.15
J.Crew		7.94
Maison Margiela		7.59
NFL		7.27
MTV		7.25
Kodak		7.17
Kickstagram		7.11
Maybach		7.09
Loewe		6.71
TOM FORD		6.52
CNN		6.50
Ableton		6.32
Stone Island		6.31
Pioneer		6.30
NBC		6.28
SoundCloud		6.22
Macy's		6.00
BALMAIN		5.74
Coachella		5.58
Stüssy		5.46
Moncler		5.31
KARL LAGERFELD		5.26
Polo Ralph Lauren		5.11
Beats Electronics		5.04
Steve Madden		5.02