JAY-Z

JAY-Z — hip-hop & rap artist from US.

Born in 1969 in Brooklyn, New York, Jay-Z rose from humble beginnings in the Marcy Projects to become a prominent figure in the music industry. Establishing…

Influence: 83.13% Fanbase: 81.77% Trending: 83.81% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.38% • Very Strong

As of 2025-10-07

4,046,552

Social Media Followers

As of 2025-10-07

00:00:00

Hours Airplay

2025-11-07 01:20:15 UTC

Genres

hip-hop & raphip hoppop raprapgangster rapeast coast hip hophip-hop/rap

Biography

Born in 1969 in Brooklyn, New York, Jay-Z rose from humble beginnings in the Marcy Projects to become a prominent figure in the music industry. Establishing himself as a rapper, producer, and entrepreneur, he achieved commercial success with multiple number one albums, including Vol. 2...Hard Knock Life (1999), The Blueprint series ('01, '02, '09), and The Black Album (2003). Jay-Z's collaborations with various artists, such as Rihanna, Linkin Park, and Beyoncé, contributed to his mainstream appeal. In addition to his music career, he ventured into business as a label head, team owner, real estate mogul, and fashion designer.

Founding Roc-a-Fella Records with Damon Dash and Kareem "Biggs" Burke, Jay-Z released his debut album, Reasonable Doubt, in 1996, which garnered critical acclaim. Subsequent albums like In My Lifetime, Vol. 1 (1997) and Vol. 2: Hard Knock Life (1998) solidified his position in the rap scene. With a Grammy win for Best Rap Album and a successful farewell tour, Jay-Z's retirement was short-lived as he returned with albums like Kingdom Come (2006) and The Blueprint 3 (2009). His collaborative projects, philanthropic ventures, and acclaimed album 4:44 (2017) further cemented his legacy in the music industry.

Top Brand Affinities

Report Date: 2025-10-07

JAY-Z resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (69%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,130,677 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Live Nation, Spinrilla, Outfitgrid makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JAY-Z score 0.74% — Low bucket.

Brand: Live NationBrand: SpinrillaBrand: Outfitgrid

Followers:4,046,552

Engagements:30,042

Rate:0.7%

Posts:1,250

Avg Likes:27,491

Avg Comments:2,000

Avg Views:1,130,677

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,046,552 · Engagements 30,042 · Rate 0.7% Posts 1,250 · Views 1,130,677 · Avg Likes 27,491 · Avg Comments 2,000 · Avg Views 1,130,677	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 39% 35-44: 11% 13-17: 4%	Largest: 25-34 (43%); next: 18-24 (39%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (42%) BRAZIL (8%) UNITED KINGDOM (5%) MEXICO (3%) FRANCE (3%)	Top regions: UNITED STATES (42%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 382 avg likes/post · Youtube: 1,130,677 avg views/post	Best reach: Youtube 1,130,677 avg views; best engagement: Youtube 27,109 avg likes

Top Brand Affinities

Live Nation

Score: 24.38

Spinrilla

Score: 22.89

Outfitgrid

Score: 20.71

Amazon Music

Score: 18.58

WNBA

Score: 18.32

ESPN

Score: 14.55

Akai

Score: 14.10

Mixcloud

Score: 12.20

New Era

Score: 11.33

REVOLVE

Score: 11.05

Marni

Score: 11.01

iHeartRadio Music Awards

Score: 10.83

Brand	Category	Score
Live Nation		24.38
Spinrilla		22.89
Outfitgrid		20.71
Amazon Music		18.58
WNBA		18.32
ESPN		14.55
Akai		14.10
Mixcloud		12.20
New Era		11.33
REVOLVE		11.05
Marni		11.01
iHeartRadio Music Awards		10.83
Jetblue Airways		10.73
Sole Collector		10.09
Alexander Wang		9.97
Los Angeles Lakers		9.78
MTV		9.72
Nice Kicks		9.64
JACQUEMUS		9.63
Foot Locker		9.53
Hennessy		9.48
Pro Tools		9.35
Sneaker News		9.35
Sneakerhead		8.96
Acne Studios		8.80
CNN		8.75
Benihana		8.74
Selfridges		8.45
Champion		8.38
Kickstagram		8.35
NBA		8.32
NFL		8.25
J.Crew		8.04
Verizon		7.77
Maison Margiela		7.65
Macy's		6.65
Loewe		6.62
SoundCloud		6.48
Pioneer		6.46
Stone Island		6.33
Kodak		6.33
BALMAIN		6.15
TOM FORD		5.91
Ableton		5.71
Maybach		5.62
Urban Outfitters		5.54
Coachella		5.50
KARL LAGERFELD		5.34
Moncler		5.34
Beats Electronics		5.29