Jay Wheeler

Jay Wheeler — hip-hop & rap artist from PR.

Jay Wheeler, born José Ángel López Martínez on April 25, 1994, in Puerto Rico, is an urban music singer. In 2016, he gained recognition for a freestyle and…

Influence: 74.26% Fanbase: 60.61% Trending: 81.08% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

BOXYCHARM • 14.47% • Very Strong

As of 2025-10-02

24,202,444

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-06 23:44:02 UTC

Genres

hip-hop & raptrap latinolatinlatinreggaeton

Biography

Jay Wheeler, born José Ángel López Martínez on April 25, 1994, in Puerto Rico, is an urban music singer. In 2016, he gained recognition for a freestyle and cover of Justin Bieber's "Love Yourself," amassing 1 million views. Signing with Dynamic Records in 2018, he released his debut single and music video "Por tu Culpa," showcasing his romantic style and melodious voice. His emotional track "Mensaje de Voz" in 2019 further solidified his connection with fans.

By summer 2019, Jay Wheeler had garnered a substantial following and viral video, catching the attention of Dj Nelson, leading to a partnership between Dynamic Records and Flow Music. His debut album "Platónico" in November 2019 featured collaborations with artists like Farruko, and in February 2020, he presented the digital urban concert "Platónico Unplugged." His second album, "Platónicos," released in June 2020, included collaborations with various artists, showcasing his growing influence in the music industry through partnerships and meaningful projects.

Top Brand Affinities

Report Date: 2025-10-02

Jay Wheeler maintains consistent pull among 18-24 & 25-34 audiences across DOMINICAN REPUBLIC, UNITED STATES, COLOMBIA. The audience leans heavily male (60%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 923,200 avg views per post; Tiktok functions as the community touchpoint. Affinity with BOXYCHARM, Andis, Barber Shop Connect makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jay Wheeler score 0.86% — Low bucket.

Brand: BOXYCHARMBrand: AndisBrand: Barber Shop Connect

Followers:24,202,444

Engagements:208,222

Rate:0.9%

Posts:837

Avg Likes:197,134

Avg Comments:1,463

Avg Views:940,335

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,202,444 · Engagements 208,222 · Rate 0.9% Posts 837 · Views 940,335 · Avg Likes 197,134 · Avg Comments 1,463 · Avg Views 940,335	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 27% 13-17: 8% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (27%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	DOMINICAN REPUBLIC (16%) UNITED STATES (15%) COLOMBIA (12%) VENEZUELA (9%) PERU (9%)	Top regions: DOMINICAN REPUBLIC (16%), UNITED STATES (15%), COLOMBIA (12%)
Platform Engagement	Instagram: 90,148 avg likes/post · Tiktok: 923,200 avg views/post · Youtube: 17,135 avg views/post	Best reach: Tiktok 923,200 avg views; best engagement: Tiktok 105,450 avg likes

Top Brand Affinities

BOXYCHARM

Score: 14.47

Andis

Score: 9.41

Barber Shop Connect

Score: 8.30

Suavecito

Score: 7.85

American Airlines

Score: 7.80

Movistar

Score: 7.64

shein

Score: 6.14

Amway

Score: 5.56

Iberostar Hotels & Resorts

Score: 5.24

BaByliss

Score: 5.04

Pull&Bear

Score: 5.00

SheInside

Score: 4.92

Brand	Category	Score
BOXYCHARM		14.47
Andis		9.41
Barber Shop Connect		8.30
Suavecito		7.85
American Airlines		7.80
Movistar		7.64
shein		6.14
Amway		5.56
Iberostar Hotels & Resorts		5.24
BaByliss		5.04
Pull&Bear		5.00
SheInside		4.92
Stradivarius		4.61
Benefit Cosmetics		4.18
FashionNova		4.01
Acura		3.83
Forever 21		3.57
Colgate		3.41
Mary Kay		3.07
Hollister Co		2.80
NYX Cosmetics		2.48
Maybelline		2.43
H&M		2.36
Los Angeles Lakers		2.29
Tomorrowland		2.24
SoundCloud		2.18
Too Faced Cosmetics		2.14
Gymshark		2.11
Herbalife		1.97
Spotify Music		1.94
Scion		1.89
Supreme		1.85
Crocs		1.76
Cafecito		1.74
L'Oréal Paris		1.74
Guess		1.70
Anastasia Beverly Hills		1.69
Pandora		1.68
Michael Kors		1.61
Fenty beauty		1.60
Tarte Cosmetics		1.58
Target		1.53
Sephora		1.48
Call of Duty		1.44
Calvin Klein		1.44
Lamborghini		1.42
Bershka		1.39
Ray-Ban		1.38
Coachella		1.36
musical.ly		1.33