Jay Wheeler Brand Affinity ranks highest Univision at 14.72% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Jay Wheeler — hip-hop & rap artist from PR.

Jay Wheeler, born José Ángel López Martínez on April 25, 1994, in Puerto Rico, is an urban music singer. In 2016, he gained recognition for a freestyle and…

Jay Wheeler

Superstar

Country: PR | Gender: male | Artist ID: dacc9232-d5d8-11e8-9567-549f35141000

Find Artist

Genres

hip-hop & raptrap latinolatinlatinreggaeton

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 14.72% • Very Strong

As of 2025-09-09

23,998,420

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

Jay Wheeler, born José Ángel López Martínez on April 25, 1994, in Puerto Rico, is an urban music singer. In 2016, he gained recognition for a freestyle and cover of Justin Bieber's "Love Yourself," amassing 1 million views. Signing with Dynamic Records in 2018, he released his debut single and music video "Por tu Culpa," showcasing his romantic style and melodious voice. His emotional track "Mensaje de Voz" in 2019 further solidified his connection with fans.

By summer 2019, Jay Wheeler had garnered a substantial following and viral video, catching the attention of Dj Nelson, leading to a partnership between Dynamic Records and Flow Music. His debut album "Platónico" in November 2019 featured collaborations with artists like Farruko, and in February 2020, he presented the digital urban concert "Platónico Unplugged." His second album, "Platónicos," released in June 2020, included collaborations with various artists, showcasing his growing influence in the music industry through partnerships and meaningful projects.

Report Date: 2025-09-09

Jay Wheeler maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, DOMINICAN REPUBLIC, COLOMBIA. The audience leans heavily male (59%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 2,050,000 avg views per post; Tiktok functions as the community touchpoint. Affinity with Univision, BOXYCHARM, Andis makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jay Wheeler score 1.26% — Moderate bucket.

Brand: UnivisionBrand: BOXYCHARMBrand: Andis

Followers:23,998,420

Engagements:301,874

Rate:1.3%

Posts:789

Avg Likes:289,166

Avg Comments:1,832

Avg Views:2,062,079

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,998,420 · Engagements 301,874 · Rate 1.3% Posts 789 · Views 2,062,079 · Avg Likes 289,166 · Avg Comments 1,832 · Avg Views 2,062,079	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 26% 13-17: 8% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (26%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (15%) DOMINICAN REPUBLIC (14%) COLOMBIA (13%) ECUADOR (8%) SPAIN (8%)	Top regions: UNITED STATES (15%), DOMINICAN REPUBLIC (14%), COLOMBIA (13%)
Platform Engagement	Instagram: 108,457 avg likes/post · Tiktok: 2,050,000 avg views/post · Youtube: 12,079 avg views/post	Best reach: Tiktok 2,050,000 avg views; best engagement: Tiktok 179,500 avg likes

Top Brand Affinities

Univision

Score: 14.72

BOXYCHARM

Score: 14.15

Andis

Score: 12.16

Barber Shop Connect

Score: 9.49

Pro Tools

Score: 9.30

Suavecito

Score: 8.74

Amway

Score: 7.58

Movistar

Score: 6.11

American Airlines

Score: 5.84

BaByliss

Score: 5.70

Iberostar Hotels & Resorts

Score: 5.63

Pull&Bear

Score: 4.93

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Top Brand Affinities

Brand	Category	Score
Univision		14.72
BOXYCHARM		14.15
Andis		12.16
Barber Shop Connect		9.49
Pro Tools		9.30
Suavecito		8.74
Amway		7.58
Movistar		6.11
American Airlines		5.84
BaByliss		5.70
Iberostar Hotels & Resorts		5.63
Pull&Bear		4.93
Colgate		4.63
FashionNova		4.57
Stradivarius		4.55
Acura		4.35
Benefit Cosmetics		4.11
shein		3.86
Fenty beauty		3.46
Mary Kay		3.06
SheInside		3.03
Cafecito		3.03
Bacardi		3.02
Hollister Co		2.77
Los Angeles Lakers		2.47
Versace		2.40
Forever 21		2.37
Herbalife		2.37
H&M		2.34
Gymshark		2.31
Too Faced Cosmetics		2.31
Tomorrowland		2.22
SoundCloud		2.04
musical.ly		1.91
Spotify Music		1.87
Guess		1.87
Beats Electronics		1.82
Bugatti		1.80
Converse		1.75
Bershka		1.69
Michael Kors		1.59
Target		1.52
Sephora		1.48
NYX Cosmetics		1.45
Calvin Klein		1.43
Mitsubishi		1.38
Ray-Ban		1.37
Coachella		1.35
Balenciaga		1.34
Nike		1.34