Jay Sean Brand Affinity ranks highest Sabyasachi Mukherjee at 14.50% . Very Strong. Score DMDB 70.41% | Fanbase 66.42%

Jay Sean — pop artist from GB.

Jay Sean, a London-born singer/songwriter, gained recognition in the American Pop music scene a decade ago with his Billboard Hot 100 #1 single "Down." He has…

Jay Sean

Superstar

Country: GB | Gender: male | Artist ID: 11e81bc9-78f4-7602-a594-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulurban contemporarycontemporary r&bhip-hop & rappop rap

Influential: 70.41% Fanbase: 66.42% Trending: 72.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 14.50% • Very Strong

As of 2025-09-09

2,861,045

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.41% | Fanbase 66.42% | Trending 72.41% | CAREER STAGE: SUPERSTAR

Biography

Jay Sean, a London-born singer/songwriter, gained recognition in the American Pop music scene a decade ago with his Billboard Hot 100 #1 single "Down." He has since continued to tour internationally and maintain a presence in the global music industry. Recently, Jay Sean released a new single titled "With You," featuring Gucci Mane and Asian Doll.

Initially known for hits like "Ride It" and "Maybe," Jay Sean's career took off in 2008 when he signed with Cash Money Records, leading to the success of "Down" featuring Lil Wayne. After his 2013 album "Neon," he pursued international opportunities, collaborating with artists such as Sean Paul and Maluma on tracks like "Make My Love Go" and "Thinking About You." Jay Sean remains dedicated to his craft, embracing a new chapter in his musical journey with a focus on artistic expression.

Report Date: 2025-09-09

Jay Sean has momentum with 18-24 & 25-34 audiences—particularly in INDIA, UNITED STATES, SOUTH AFRICA. A heavily male (59%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 64,900 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Sabyasachi Mukherjee, Jumeirah, Selfridges signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jay Sean score 0.26% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: JumeirahBrand: Selfridges

Followers:2,861,045

Engagements:7,416

Rate:0.3%

Posts:3,330

Avg Likes:7,141

Avg Comments:227

Avg Views:70,260

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,861,045 · Engagements 7,416 · Rate 0.3% Posts 3,330 · Views 70,260 · Avg Likes 7,141 · Avg Comments 227 · Avg Views 70,260	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 33% 13-17: 5% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (33%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	INDIA (24%) UNITED STATES (19%) SOUTH AFRICA (7%) PHILIPPINES (4%) BRAZIL (4%)	Top regions: INDIA (24%), UNITED STATES (19%), SOUTH AFRICA (7%)
Platform Engagement	Instagram: 5,260 avg likes/post · Tiktok: 64,900 avg views/post · Youtube: 5,360 avg views/post	Best reach: Tiktok 64,900 avg views; best engagement: Instagram 5,260 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 14.50

Jumeirah

Score: 9.11

Selfridges

Score: 9.10

River Island

Score: 7.00

Pioneer

Score: 6.68

MISSGUIDED

Score: 6.07

Bobbi Brown Cosmetics

Score: 5.08

boohoo

Score: 4.71

NARS Cosmetics

Score: 4.53

Estee Lauder

Score: 4.49

Harrods

Score: 4.46

Smashbox

Score: 4.16

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Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		14.50
Jumeirah		9.11
Selfridges		9.10
River Island		7.00
Pioneer		6.68
MISSGUIDED		6.07
Bobbi Brown Cosmetics		5.08
boohoo		4.71
NARS Cosmetics		4.53
Estee Lauder		4.49
Harrods		4.46
Smashbox		4.16
Selfiegram		4.05
Michael Kors		4.05
Huda Beauty		3.80
Mahindra		3.77
Versace		3.68
Cadbury		3.61
G-shock		3.57
Hilton		3.55
Fenty beauty		3.32
NBC		3.16
Urban Decay Cosmetics		3.09
Benefit Cosmetics		3.06
Armani		3.04
Beats Electronics		3.01
MTV		2.96
Ray-Ban		2.94
ASOS		2.92
Marc Jacobs		2.84
Topshop		2.80
Dolce & Gabbana		2.72
Sephora		2.71
Tarte Cosmetics		2.71
FashionNova		2.70
Christian Louboutin		2.67
NYX Cosmetics		2.64
Kylie Cosmetics		2.63
MAC Cosmetics		2.61
Martini		2.56
Pizza Hut		2.54
Too Faced Cosmetics		2.53
Polo Ralph Lauren		2.53
Garnier		2.52
Anastasia Beverly Hills		2.47
Under Armour		2.46
TOM FORD		2.46
NBA		2.41
Yves Saint Laurent		2.36
Timberland		2.35