Jay Sean

Jay Sean — pop artist from GB.

Jay Sean, a London-born singer/songwriter, gained recognition in the American Pop music scene a decade ago with his Billboard Hot 100 #1 single "Down." He has…

Influence: 70.41% Fanbase: 66.42% Trending: 72.41% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 13.54% • Very Strong

As of 2025-10-02

2,884,373

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-07 01:18:02 UTC

Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulurban contemporarycontemporary r&bhip-hop & rappop rap

Biography

Jay Sean, a London-born singer/songwriter, gained recognition in the American Pop music scene a decade ago with his Billboard Hot 100 #1 single "Down." He has since continued to tour internationally and maintain a presence in the global music industry. Recently, Jay Sean released a new single titled "With You," featuring Gucci Mane and Asian Doll.

Initially known for hits like "Ride It" and "Maybe," Jay Sean's career took off in 2008 when he signed with Cash Money Records, leading to the success of "Down" featuring Lil Wayne. After his 2013 album "Neon," he pursued international opportunities, collaborating with artists such as Sean Paul and Maluma on tracks like "Make My Love Go" and "Thinking About You." Jay Sean remains dedicated to his craft, embracing a new chapter in his musical journey with a focus on artistic expression.

Top Brand Affinities

Report Date: 2025-10-02

Jay Sean has momentum with 18-24 & 25-34 audiences—particularly in INDIA, UNITED STATES, SOUTH AFRICA. A heavily male (59%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 109,850 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Sabyasachi Mukherjee, Jumeirah, River Island signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jay Sean score 0.20% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: JumeirahBrand: River Island

Followers:2,884,373

Engagements:5,632

Rate:0.2%

Posts:3,339

Avg Likes:5,339

Avg Comments:185

Avg Views:115,210

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,884,373 · Engagements 5,632 · Rate 0.2% Posts 3,339 · Views 115,210 · Avg Likes 5,339 · Avg Comments 185 · Avg Views 115,210	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 33% 13-17: 5% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (33%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	INDIA (24%) UNITED STATES (19%) SOUTH AFRICA (8%) PHILIPPINES (4%) BRAZIL (4%)	Top regions: INDIA (24%), UNITED STATES (19%), SOUTH AFRICA (8%)
Platform Engagement	Instagram: 2,551 avg likes/post · Tiktok: 109,850 avg views/post · Youtube: 5,360 avg views/post	Best reach: Tiktok 109,850 avg views; best engagement: Instagram 2,551 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 13.54

Jumeirah

Score: 9.80

River Island

Score: 8.37

Selfridges

Score: 6.39

Pioneer

Score: 6.17

MISSGUIDED

Score: 6.15

boohoo

Score: 5.54

Bobbi Brown Cosmetics

Score: 5.19

Harrods

Score: 4.95

CNN

Score: 4.79

Estee Lauder

Score: 4.57

Smashbox

Score: 4.20

Brand	Category	Score
Sabyasachi Mukherjee		13.54
Jumeirah		9.80
River Island		8.37
Selfridges		6.39
Pioneer		6.17
MISSGUIDED		6.15
boohoo		5.54
Bobbi Brown Cosmetics		5.19
Harrods		4.95
CNN		4.79
Estee Lauder		4.57
Smashbox		4.20
Selfiegram		4.11
Huda Beauty		3.87
MTV		3.74
Hilton		3.72
Mahindra		3.71
ASOS		3.70
Cadbury		3.66
TOM FORD		3.60
G-shock		3.58
Kate Spade		3.52
Beats Electronics		3.42
Michael Kors		3.25
NARS Cosmetics		3.20
Lush		3.18
BALMAIN		3.05
Marc Jacobs		3.01
Anastasia Beverly Hills		2.96
Christian Louboutin		2.93
FashionNova		2.91
Fenty beauty		2.90
Topshop		2.81
Urban Decay Cosmetics		2.72
Calvin Klein		2.57
NBC		2.55
Rolls-Royce		2.55
Benefit Cosmetics		2.52
Ray-Ban		2.51
Monster Beverage		2.50
Armani		2.50
Garnier		2.48
Tomorrowland		2.48
Tarte Cosmetics		2.47
Guess		2.42
Geocaching		2.42
H&M		2.41
Gymshark		2.39
Too Faced Cosmetics		2.35
Primark		2.32