
Javier Rosas Y Su Artillería Pesada
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,290,825
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Known for hits like "En la Sierra y en la Ciudad (La China)" and "La Escuela No Me Gustó," Javier Rosas has received accolades such as "Corrido del Año" at Premios de la Radio 2014 and "Revelación del Año" at Premios Lo Nuestro 2015. His recent singles "La Suma" and "Golpe De Calor" continue to dominate radio charts in the USA, showcasing his enduring popularity in the industry.
Javier Rosas Y Su Artillería Pesada speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, UNITED STATES, GUATEMALA. Composition is heavily male (71%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (54,700 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Univision, Liveglam, Live Nation, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 2,290,825 · Engagements 6,693 · Rate 0.3% Posts 4,385 · Views 66,773 · Avg Likes 6,263 · Avg Comments 93 · Avg Views 66,773 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 57% 25-34: 29% 35-44: 6% 13-17: 6% |
Largest: 18-24 (57%); next: 25-34 (29%) |
Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
Top Countries |
MEXICO (79%) UNITED STATES (18%) GUATEMALA (1%) BRAZIL (0%) COLOMBIA (0%) |
Top regions: MEXICO (79%), UNITED STATES (18%), GUATEMALA (1%) |
Platform Engagement | Instagram: 1,774 avg likes/post · Tiktok: 54,700 avg views/post · Youtube: 12,073 avg views/post | Best reach: Tiktok 54,700 avg views; best engagement: Tiktok 4,228 avg likes |
Top Brand Affinities
Univision
Liveglam
Live Nation
Jetblue Airways
Ariat
Benihana
ULTA Beauty
BH Cosmetics
Cafecito
Suavecito
Milani Cosmetics
Hershey's
Brand | Category | Score |
---|---|---|
Univision | 44.54 | |
Liveglam | 37.25 | |
Live Nation | 21.54 | |
Jetblue Airways | 20.85 | |
Ariat | 15.21 | |
Benihana | 10.56 | |
ULTA Beauty | 8.09 | |
BH Cosmetics | 7.11 | |
Cafecito | 7.01 | |
Suavecito | 6.75 | |
Milani Cosmetics | 6.14 | |
Hershey's | 5.83 | |
Lincoln | 5.67 | |
American Eagle | 5.48 | |
Steve Madden | 5.46 | |
GMC | 4.68 | |
Ferragamo | 4.51 | |
Rimmel | 4.21 | |
FedEx | 3.89 | |
Chevrolet | 3.24 | |
Colgate | 3.20 | |
FashionNova | 3.19 | |
Too Faced Cosmetics | 3.15 | |
Jeep | 3.14 | |
Anastasia Beverly Hills | 3.08 | |
Kylie Cosmetics | 2.96 | |
Versace | 2.96 | |
Mitsubishi | 2.92 | |
Barber Shop Connect | 2.92 | |
Revlon | 2.89 | |
Spotify Music | 2.67 | |
Herbalife | 2.65 | |
L'Oréal Paris | 2.50 | |
Coachella | 2.50 | |
Dodge | 2.43 | |
Pandora | 2.39 | |
Benefit Cosmetics | 2.36 | |
Target | 2.29 | |
shein | 2.16 | |
Michael Kors | 2.06 | |
Microsoft | 2.02 | |
SheInside | 2.01 | |
Tiffany | 1.98 | |
Walmart | 1.93 | |
Paramount Pictures | 1.89 | |
Tarte Cosmetics | 1.88 | |
Ford | 1.88 | |
LEGOLAND | 1.87 | |
Universal | 1.87 | |
Guess | 1.86 |
Official Profiles
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LoginArtist: Javier Rosas Y Su Artillería Pesada
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Radio Spins (2025-09-10)
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Artist Performace Report
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