Jassa Dhillon Brand Affinity ranks highest Mahindra at 9.22% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Jassa Dhillon — pop artist from IN.

Jassa Dhillon is an Indo-Canadian singer, composer, and songwriter known for his diverse discography. Originally from Karnal, Haryana, he gained recognition…

Jassa Dhillon

Established

Country: IN | Gender: male | Artist ID: e09591b8-e70d-11e9-92e7-549f35161576

Find Artist

Genres

popdesi poppunjabi poppopothersworldwide

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 9.22% • Very Strong

As of 2025-09-09

1,285,843

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

Jassa Dhillon is an Indo-Canadian singer, composer, and songwriter known for his diverse discography. Originally from Karnal, Haryana, he gained recognition with the release of his first track, "Pyaar Bolda," in 2019, showcasing his unique writing and singing style.

In 2021, Jassa released his debut album, 'Above All,' featuring tracks like "Talja," "Bhalwani Gedi," and "Raule," which collectively amassed over 100 million streams across platforms. His subsequent EP, 'Love War,' in 2022, and independent album 'VIBIN' in 2023, further solidified his presence in the music scene, with notable collaborations with producers like Prod GK, Deep Jandu, Mxrci, and Thiarajxtt. Jassa's music has earned him placements on various charts, including UK nation, Apple Music Indian Top 50, Spotify's global charts, and YouTube global top 50.

Report Date: 2025-09-09

Jassa Dhillon is already in the conversation with 25-34 & 18-24 audiences in INDIA, CANADA, PAKISTAN. The audience is heavily male (80%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (50,413 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Mahindra, Tim Hortons, Maruti points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jassa Dhillon score 3.92% — Very Strong bucket.

Brand: MahindraBrand: Tim HortonsBrand: Maruti

Followers:1,285,843

Engagements:50,413

Rate:3.9%

Posts:47

Avg Likes:50,413

Avg Comments:443

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,285,843 · Engagements 50,413 · Rate 3.9% Posts 47 · Views 0 · Avg Likes 50,413 · Avg Comments 443 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 35% 35-44: 8% 13-17: 5%	Largest: 25-34 (51%); next: 18-24 (35%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	INDIA (90%) CANADA (2%) PAKISTAN (1%) AUSTRALIA (1%) UNITED KINGDOM (1%)	Top regions: INDIA (90%), CANADA (2%), PAKISTAN (1%)
Platform Engagement	Instagram: 50,413 avg likes/post	best engagement: Instagram 50,413 avg likes

Top Brand Affinities

Mahindra

Score: 9.22

Tim Hortons

Score: 8.15

Maruti

Score: 5.76

Genesis

Score: 5.59

Superdry

Score: 4.05

Land Rover

Score: 3.06

KTM

Score: 2.64

Grand Theft Auto

Score: 2.43

Jaguar

Score: 2.35

Levi's

Score: 2.23

Armani

Score: 2.10

Ray-Ban

Score: 1.96

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Top Brand Affinities

Brand	Category	Score
Mahindra		9.22
Tim Hortons		8.15
Maruti		5.76
Genesis		5.59
Superdry		4.05
Land Rover		3.06
KTM		2.64
Grand Theft Auto		2.43
Jaguar		2.35
Levi's		2.23
Armani		2.10
Ray-Ban		1.96
Snapseed		1.85
Tommy Hilfiger		1.81
KFC		1.80
Burberry		1.79
Versace		1.64
FOREX		1.59
Beats Electronics		1.53
Zara		1.49
Ford		1.47
Toyota		1.34
musical.ly		1.34
Dodge		1.33
Hyundai		1.27
Gucci		1.17
Puma		1.16
Travelgram		1.12
H&M		1.11
Huda Beauty		1.11
Yamaha		1.10
Mitsubishi		1.03
SoundCloud		0.99
Harley-Davidson		0.96
FashionNova		0.95
Calvin Klein		0.94
Apple		0.91
WWE		0.89
Mercedes-Benz		0.88
Audi		0.85
Canon		0.85
Lamborghini		0.82
Nike		0.82
Rolex		0.80
McDonald's		0.76
Vogue		0.72
FIFA		0.70
BMW		0.63
Prada		0.61
Xbox		0.59