Jason Derulo Brand Affinity ranks highest Marks & Spencer at 6.64% . Very Strong. Score DMDB 78.95% | Fanbase 84.56%

Jason Derulo — pop artist from US.

Jason Derulo, a prolific R&B and rap songwriter, made his mark in the music industry with platinum hits starting in the 2000s. Born in Miramar, Florida to…

Jason Derulo

Superstar

Country: US | Gender: male | Artist ID: 11e81bcc-e6ef-4616-a1c3-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream pophip-hop & rappop rap

Influential: 78.95% Fanbase: 84.56% Trending: 76.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Marks & Spencer • 6.64% • Very Strong

As of 2025-09-09

147,978,272

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.95% | Fanbase 84.56% | Trending 76.14% | CAREER STAGE: SUPERSTAR

Biography

Jason Derulo, a prolific R&B and rap songwriter, made his mark in the music industry with platinum hits starting in the 2000s. Born in Miramar, Florida to Haitian parents, Derulo began composing music at a young age and gained recognition for his songwriting skills, working with artists such as Lil Wayne and Pitbull. He achieved mainstream success with his debut single "Whatcha Say" in 2009, which topped the Billboard Hot 100. Derulo continued to release successful albums, including "Future History" in 2011 and "Tattoos" in 2013, featuring hits like "Talk Dirty" and "Wiggle."

After signing with Warner Bros. subsidiary Beluga Heights, Derulo transitioned from a songwriter to a successful performer, releasing multiple chart-topping singles and albums. Despite a setback due to a neck injury in 2012, he continued to produce hits like "Want to Want Me" and "Swalla." Derulo's collaborations with various artists across genres, such as Nicki Minaj and Maluma, further expanded his reach. In 2020, he departed from Warner Bros. and continued to release chart-topping singles like "Savage Love" and "Take You Dancing," leading up to the release of his fifth studio album, "Nu King," in 2024.

Report Date: 2025-09-09

Jason Derulo indexes high with fans in the 18-24 range in UNITED STATES, INDIA, BRAZIL. The skew is male-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 357,400 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Marks & Spencer, boohoo, Mahindra, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Jason Derulo when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jason Derulo score 0.04% — Low bucket.

Brand: Marks & SpencerBrand: boohooBrand: Mahindra

Followers:147,978,272

Engagements:56,968

Rate:0.0%

Posts:8,102

Avg Likes:56,006

Avg Comments:1,020

Avg Views:385,947

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 147,978,272 · Engagements 56,968 · Rate 0.0% Posts 8,102 · Views 385,947 · Avg Likes 56,006 · Avg Comments 1,020 · Avg Views 385,947	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 8% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (15%) INDIA (10%) BRAZIL (9%) UNITED KINGDOM (5%) TANZANIA (3%)	Top regions: UNITED STATES (15%), INDIA (10%), BRAZIL (9%)
Platform Engagement	Instagram: 35,319 avg likes/post · Tiktok: 357,400 avg views/post · Youtube: 28,547 avg views/post	Best reach: Tiktok 357,400 avg views; best engagement: Instagram 35,319 avg likes

Top Brand Affinities

Marks & Spencer

Score: 6.64

boohoo

Score: 4.89

Mahindra

Score: 3.80

Gymshark

Score: 3.63

Fenty beauty

Score: 3.50

Harrods

Score: 3.31

MTV

Score: 3.05

KTM

Score: 2.73

FashionNova

Score: 2.64

NBC

Score: 2.46

Garnier

Score: 2.41

Aston Martin

Score: 2.38

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Top Brand Affinities

Brand	Category	Score
Marks & Spencer		6.64
boohoo		4.89
Mahindra		3.80
Gymshark		3.63
Fenty beauty		3.50
Harrods		3.31
MTV		3.05
KTM		2.73
FashionNova		2.64
NBC		2.46
Garnier		2.41
Aston Martin		2.38
TOM FORD		2.35
Versace		2.28
shein		2.20
Timberland		2.13
Snapseed		2.06
Michael Kors		2.04
Fendi		2.02
Polo Ralph Lauren		2.01
Dolce & Gabbana		2.00
ASOS		1.98
Rolls-Royce		1.98
Cartier		1.97
Hermès		1.77
KFC		1.75
Sephora		1.75
SheInside		1.72
Armani		1.70
Victoria's Secret		1.69
Puma		1.68
Lacoste		1.64
Primark		1.64
SWAROVSKI		1.61
Bugatti		1.60
Coachella		1.55
SoundCloud		1.48
H&M		1.47
Bellagio		1.45
Burberry		1.45
FIFA		1.43
Guess		1.42
Bershka		1.41
Red Bull		1.41
Ray-Ban		1.40
Yves Saint Laurent		1.38
Sneakerhead		1.35
Tesla Motors		1.35
Coca-Cola		1.33
Lush		1.31