Jarrod Lawson

Jarrod Lawson — r&b, funk & soul artist from US.

Since his debut album in 2014, the Portland-based singer-songwriter and pianist has made waves worldwide with his message-driven music, performing at renowned…

Influence: 46.65% Fanbase: 14.19% Trending: 62.89% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 56.61% • Very Strong

As of 2025-09-08

206,994

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:08 UTC

Genres

r&b, funk & soulneo soulneo r&brnbcontemporary r&bsoul

Biography

Since his debut album in 2014, the Portland-based singer-songwriter and pianist has made waves worldwide with his message-driven music, performing at renowned festivals like North Sea Jazz in Rotterdam and Love Supreme in the UK. Described as the "blue eyed soul boy of jazz" by the London Evening Standard, Lawson has garnered accolades such as Soul Artist Of The Year at the Jazz FM Awards and praise from Echoes magazine as a standout in soul music.

Lawson's second album, "Be The Change," showcases his collaboration with Grammy-nominated percussionist Sammy Figueroa and Los Angeles trio Moonchild, highlighting his evolving sound and broadening his reach across the jazz scene, both in the US and internationally.

Top Brand Affinities

Report Date: 2025-09-08

Jarrod Lawson maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, FRANCE. The audience leans heavily male (62%), so brand cues around style and status perform well. The clearest reach is on Youtube with 8,649 avg views per post; Instagram functions as the community touchpoint. Affinity with Mixcloud, MOOG, Ampeg makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jarrod Lawson score 0.18% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Ampeg

Followers:206,994

Engagements:370

Rate:0.2%

Posts:490

Avg Likes:351

Avg Comments:34

Avg Views:8,649

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 206,994 · Engagements 370 · Rate 0.2% Posts 490 · Views 8,649 · Avg Likes 351 · Avg Comments 34 · Avg Views 8,649	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 35-44: 27% 18-24: 18% 45-64: 17%	Largest: 25-34 (36%); next: 35-44 (27%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (42%) UNITED KINGDOM (13%) FRANCE (6%) AUSTRALIA (4%) ITALY (4%)	Top regions: UNITED STATES (42%), UNITED KINGDOM (13%), FRANCE (6%)
Platform Engagement	Instagram: 176 avg likes/post · Youtube: 8,649 avg views/post	Best reach: Youtube 8,649 avg views; best engagement: Instagram 176 avg likes

Top Brand Affinities

Mixcloud

Score: 56.61

MOOG

Score: 53.49

Ampeg

Score: 37.19

Live Nation

Score: 34.69

Amazon Music

Score: 32.40

Akai

Score: 21.73

Pro Tools

Score: 20.25

Akg

Score: 17.87

Sennheiser

Score: 17.06

Ableton

Score: 15.81

Pacific Northwest Wonderland

Score: 11.54

iHeartRadio Music Awards

Score: 11.25

Brand	Category	Score
Mixcloud		56.61
MOOG		53.49
Ampeg		37.19
Live Nation		34.69
Amazon Music		32.40
Akai		21.73
Pro Tools		20.25
Akg		17.87
Sennheiser		17.06
Ableton		15.81
Pacific Northwest Wonderland		11.54
iHeartRadio Music Awards		11.25
HBO Max		10.77
Delta		8.79
NBC		8.74
Spotify Music		8.56
Pioneer		8.40
Bethesda Softworks		8.09
Beats Electronics		7.80
Verizon		6.62
Kroger		6.43
CNN		6.38
Paramount Pictures		5.91
Publix		5.63
SoundCloud		5.30
Kickstarter		5.28
NORDSTROM		4.94
ESPN		4.46
FedEx		4.17
Philips		4.00
MTV		3.85
BBC		3.77
Emporium		3.37
Hennessy		3.31
Showtime		3.26
Target		3.21
Amazon		3.11
NBA		3.11
Urban Outfitters		3.06
Pixar		2.94
ASOS		2.92
NFL		2.89
Columbia Pictures		2.85
Airbnb		2.79
Los Angeles Lakers		2.74
Yamaha		2.69
The Olympic Games		2.68
Cadillac		2.63
Sneakerhead		2.57
Costco		2.55