James Morrison Brand Affinity ranks highest ITV at 18.76% . Very Strong. Score DMDB 66.45% | Fanbase 58.31%

James Morrison — pop artist from GB.

James Morrison rose to fame in the U.K. at 21 with his debut album, Undiscovered, in 2006. His soulful voice drew comparisons to Stevie Wonder, blending…

James Morrison

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc3-63aa-e336-b373-a0369fe50396

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Genres

poppopviral popneo mellowr&b, funk & soulneo soulrockpop rock

Influential: 66.45% Fanbase: 58.31% Trending: 70.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 18.76% • Very Strong

As of 2025-09-09

757,558

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.45% | Fanbase 58.31% | Trending 70.52% | CAREER STAGE: MAINSTREAM

Biography

James Morrison rose to fame in the U.K. at 21 with his debut album, Undiscovered, in 2006. His soulful voice drew comparisons to Stevie Wonder, blending classic soul and confessional songwriting. Following successful albums like Songs for You, Truths for Me and The Awakening, Morrison's music resonated with audiences, earning him platinum certifications and chart-topping hits.

Born in Rugby, West Midlands, Morrison's musical influences stemmed from his parents' diverse record collection. Busking in Porth as a teenager, he honed his craft and caught the attention of Polydor Records. Undiscovered, his debut album, showcased his talent and led to critical acclaim and commercial success. Despite personal challenges and label changes, Morrison continued to evolve his sound, releasing albums like Higher Than Here and You're Stronger Than You Know, showcasing his soulful vocals and introspective songwriting.

Report Date: 2025-09-09

James Morrison stands out with 18-24 & 25-34 audiences across BRAZIL, UNITED STATES, UNITED KINGDOM. The profile is heavily female (63%), and content lands hardest on Tiktok, where posts average 11,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with ITV, Next, Sainsbury's, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes James Morrison a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist James Morrison score 0.48% — Low bucket.

Brand: ITVBrand: NextBrand: Sainsbury's

Followers:757,558

Engagements:3,648

Rate:0.5%

Posts:928

Avg Likes:3,510

Avg Comments:200

Avg Views:17,192

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 757,558 · Engagements 3,648 · Rate 0.5% Posts 928 · Views 17,192 · Avg Likes 3,510 · Avg Comments 200 · Avg Views 17,192	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 36% 35-44: 10% 45-64: 5%	Largest: 18-24 (46%); next: 25-34 (36%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	BRAZIL (19%) UNITED STATES (10%) UNITED KINGDOM (8%) ITALY (6%) PHILIPPINES (5%)	Top regions: BRAZIL (19%), UNITED STATES (10%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 2,244 avg likes/post · Tiktok: 11,700 avg views/post · Youtube: 5,492 avg views/post	Best reach: Tiktok 11,700 avg views; best engagement: Instagram 2,244 avg likes

Top Brand Affinities

ITV

Score: 18.76

Score: 14.06

Sainsbury's

Score: 12.14

Marks & Spencer

Score: 12.09

Costa Coffee

Score: 10.98

Morrisons

Score: 10.96

Amazon Music

Score: 8.66

Tate Modern

Score: 6.71

Carlsberg

Score: 6.70

River Island

Score: 6.45

Selfridges

Score: 6.30

NBC

Score: 6.00

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Top Brand Affinities

Brand	Category	Score
ITV		18.76
Next		14.06
Sainsbury's		12.14
Marks & Spencer		12.09
Costa Coffee		10.98
Morrisons		10.96
Amazon Music		8.66
Tate Modern		6.71
Carlsberg		6.70
River Island		6.45
Selfridges		6.30
NBC		6.00
Efteling		5.98
Lindt		5.92
Nespresso		5.01
Primark		4.99
boohoo		4.91
ALDI		4.49
ASOS		4.32
Lush		4.20
Baileys		4.14
Cadbury		3.90
Guinness		3.59
Aperol		3.47
Summit Entertainment		3.17
Harrods		3.16
Topshop		3.13
BBC		2.95
Tesco		2.95
Spotify Music		2.87
Dr. Martens		2.76
Polaroid		2.73
Sunnies Studios		2.72
Showtime		2.65
Urban Outfitters		2.64
Tiffany		2.63
Lollapalooza		2.62
Snoopy And The Peanuts Gang		2.48
MTV		2.39
Babybump		2.34
Geocaching		2.32
Pandora		2.17
Tomorrowland		2.17
Warner Bros		2.14
LEGOLAND		2.12
Dolce & Gabbana		2.01
HBO		2.00
Snickers		1.91
Universal		1.89
H&M		1.82