James Bay
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,487,978
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Following his platinum-certified debut album Chaos And The Calm in 2015, Bay received GRAMMY® nominations and achieved commercial success with hits like “Hold Back The River” and “Let It Go.” He has won multiple awards including two BRIT Awards, two Q Awards, and recognition at the Ivor Novello Awards and ECHO Awards. With nearly 9 billion streams, Bay has performed alongside music legends like Alicia Keys, Mick Jagger, Sheryl Crow, and Bruce Springsteen.
James Bay engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily female (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (14,550 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, Sennheiser, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,487,978 · Engagements 8,517 · Rate 0.2% Posts 2,433 · Views 20,772 · Avg Likes 8,387 · Avg Comments 258 · Avg Views 20,772 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 7% 35-44: 6% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (12%) UNITED KINGDOM (8%) INDIA (5%) INDONESIA (4%) |
Top regions: UNITED STATES (17%), BRAZIL (12%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 6,946 avg likes/post · Tiktok: 14,550 avg views/post · Youtube: 6,222 avg views/post | Best reach: Tiktok 14,550 avg views; best engagement: Instagram 6,946 avg likes |
Top Brand Affinities
Live Nation
Sennheiser
Amazon Music
Pro Tools
Lollapalooza
iHeartRadio Music Awards
Ableton
Summit Entertainment
Polaroid
Dr. Martens
Topshop
NBC
| Brand | Category | Score |
|---|---|---|
| Live Nation | 25.65 | |
| Sennheiser | 12.36 | |
| Amazon Music | 10.59 | |
| Pro Tools | 8.75 | |
| Lollapalooza | 5.57 | |
| iHeartRadio Music Awards | 4.61 | |
| Ableton | 4.42 | |
| Summit Entertainment | 4.08 | |
| Polaroid | 3.41 | |
| Dr. Martens | 3.26 | |
| Topshop | 3.22 | |
| NBC | 3.19 | |
| ASOS | 3.18 | |
| Budweiser | 3.12 | |
| Columbia Pictures | 2.94 | |
| Guinness | 2.93 | |
| Fujifilm | 2.88 | |
| Showtime | 2.81 | |
| Coachella | 2.79 | |
| Primark | 2.77 | |
| Pull&Bear | 2.75 | |
| Spotify Music | 2.75 | |
| Urban Outfitters | 2.65 | |
| Paramount Pictures | 2.63 | |
| MTV | 2.54 | |
| Lush | 2.51 | |
| Baileys | 2.31 | |
| Sunnies Studios | 2.29 | |
| BBC | 2.20 | |
| HBO | 2.11 | |
| H&M | 2.07 | |
| LEGOLAND | 1.99 | |
| Geocaching | 1.99 | |
| Tinder | 1.91 | |
| Universal | 1.90 | |
| A Game of Tones | 1.82 | |
| Chrysler | 1.79 | |
| Vans | 1.76 | |
| Bellagio | 1.76 | |
| Converse | 1.74 | |
| Forever 21 | 1.74 | |
| Aperol | 1.73 | |
| Too Faced Cosmetics | 1.70 | |
| Bershka | 1.68 | |
| Vogue | 1.63 | |
| Airbnb | 1.60 | |
| Beats Electronics | 1.59 | |
| Urban Decay Cosmetics | 1.58 | |
| Cadillac | 1.58 | |
| Calvin Klein | 1.51 |
Official Profiles
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LoginArtist: James Bay
The map shows every radio station that aired James Bay today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
