James Bay

James Bay — pop artist from GB.

James Bay is a UK singer, songwriter, guitarist, and producer known for his timeless songcraft and clever lyricism. His fourth album, Changes All The Time, is…

Influence: 70.56% Fanbase: 68.81% Trending: 71.43% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.65% • Very Strong

As of 2025-10-01

3,488,478

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:21:02 UTC

Genres

poppopneo mellowmainstream poprockmodern rockpop rockfolk rockalternativealternative

Biography

James Bay is a UK singer, songwriter, guitarist, and producer known for his timeless songcraft and clever lyricism. His fourth album, Changes All The Time, is set for release on September 20th via Mercury/Republic Records and features collaborations with artists such as Noah Kahan and The Lumineers.

Following his platinum-certified debut album Chaos And The Calm in 2015, Bay received GRAMMY® nominations and achieved commercial success with hits like “Hold Back The River” and “Let It Go.” He has won multiple awards including two BRIT Awards, two Q Awards, and recognition at the Ivor Novello Awards and ECHO Awards. With nearly 9 billion streams, Bay has performed alongside music legends like Alicia Keys, Mick Jagger, Sheryl Crow, and Bruce Springsteen.

Top Brand Affinities

Report Date: 2025-10-01

James Bay engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily female (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (16,150 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, Sennheiser, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist James Bay score 0.25% — Low bucket.

Brand: Live NationBrand: SennheiserBrand: Amazon Music

Followers:3,488,478

Engagements:8,611

Rate:0.2%

Posts:2,433

Avg Likes:8,473

Avg Comments:256

Avg Views:23,889

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,488,478 · Engagements 8,611 · Rate 0.2% Posts 2,433 · Views 23,889 · Avg Likes 8,473 · Avg Comments 256 · Avg Views 23,889	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (17%) BRAZIL (9%) UNITED KINGDOM (7%) INDIA (5%) INDONESIA (5%)	Top regions: UNITED STATES (17%), BRAZIL (9%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 6,946 avg likes/post · Tiktok: 16,150 avg views/post · Youtube: 7,739 avg views/post	Best reach: Tiktok 16,150 avg views; best engagement: Instagram 6,946 avg likes

Top Brand Affinities

Live Nation

Score: 25.65

Sennheiser

Score: 12.36

Amazon Music

Score: 10.59

Pro Tools

Score: 8.75

Lollapalooza

Score: 5.57

iHeartRadio Music Awards

Score: 4.61

Ableton

Score: 4.42

Summit Entertainment

Score: 4.08

Polaroid

Score: 3.41

Dr. Martens

Score: 3.26

Topshop

Score: 3.22

NBC

Score: 3.19

Brand	Category	Score
Live Nation		25.65
Sennheiser		12.36
Amazon Music		10.59
Pro Tools		8.75
Lollapalooza		5.57
iHeartRadio Music Awards		4.61
Ableton		4.42
Summit Entertainment		4.08
Polaroid		3.41
Dr. Martens		3.26
Topshop		3.22
NBC		3.19
ASOS		3.18
Budweiser		3.12
Columbia Pictures		2.94
Guinness		2.93
Fujifilm		2.88
Showtime		2.81
Coachella		2.79
Primark		2.77
Pull&Bear		2.75
Spotify Music		2.75
Urban Outfitters		2.65
Paramount Pictures		2.63
MTV		2.54
Lush		2.51
Baileys		2.31
Sunnies Studios		2.29
BBC		2.20
HBO		2.11
H&M		2.07
LEGOLAND		1.99
Geocaching		1.99
Tinder		1.91
Universal		1.90
A Game of Tones		1.82
Chrysler		1.79
Vans		1.76
Bellagio		1.76
Converse		1.74
Forever 21		1.74
Aperol		1.73
Too Faced Cosmetics		1.70
Bershka		1.68
Vogue		1.63
Airbnb		1.60
Beats Electronics		1.59
Urban Decay Cosmetics		1.58
Cadillac		1.58
Calvin Klein		1.51