James Arthur
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
14,020,267
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 09:22:44 UTC
Genres
Biography
With 40 million monthly listeners on Spotify, James Arthur has collaborated with notable artists such as Alok, Anne-Marie, Sigala, Martin Jensen, Rudimental, and Marshmello. Known for his versatile vocal range spanning pop, R&B, soul, rock, and rap, James Arthur continues to captivate fans with his powerful voice. Currently working on new music, James Arthur remains a prominent figure in the music industry.
James Arthur is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The audience is heavily female (56%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (120,700 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Accor Hotels, Costa Coffee, River Island points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,020,267 · Engagements 33,202 · Rate 0.2% Posts 2,508 · Views 127,422 · Avg Likes 32,174 · Avg Comments 505 · Avg Views 127,422 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 8% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (11%) PHILIPPINES (7%) INDONESIA (6%) INDIA (6%) |
Top regions: UNITED STATES (14%), BRAZIL (11%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 21,345 avg likes/post · Tiktok: 120,700 avg views/post · Youtube: 6,722 avg views/post | Best reach: Tiktok 120,700 avg views; best engagement: Instagram 21,345 avg likes |
Top Brand Affinities
Accor Hotels
Costa Coffee
River Island
boohoo
MISSGUIDED
Next
Selfridges
T.G.I. Friday's
Primark
NBC
Cadbury
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 11.76 | |
| Costa Coffee | 10.40 | |
| River Island | 9.76 | |
| boohoo | 9.06 | |
| MISSGUIDED | 8.97 | |
| Next | 7.99 | |
| Selfridges | 6.40 | |
| T.G.I. Friday's | 5.97 | |
| Primark | 4.15 | |
| NBC | 3.81 | |
| Cadbury | 3.62 | |
| Urban Outfitters | 3.56 | |
| ASOS | 3.44 | |
| Pull&Bear | 3.43 | |
| Lush | 3.29 | |
| Stradivarius | 3.17 | |
| Topshop | 2.59 | |
| Tesco | 2.58 | |
| Baileys | 2.51 | |
| Benefit Cosmetics | 2.50 | |
| Kylie Cosmetics | 2.49 | |
| Garnier | 2.34 | |
| LEGOLAND | 2.27 | |
| Pandora | 2.27 | |
| Sunnies Studios | 2.23 | |
| Michael Kors | 2.13 | |
| Victoria's Secret | 2.12 | |
| H&M | 2.01 | |
| Guinness | 1.99 | |
| Aperol | 1.90 | |
| Polo Ralph Lauren | 1.89 | |
| Gymshark | 1.81 | |
| Too Faced Cosmetics | 1.78 | |
| Urban Decay Cosmetics | 1.74 | |
| Hollister Co | 1.69 | |
| NYX Cosmetics | 1.63 | |
| Spotify Music | 1.62 | |
| Showtime | 1.61 | |
| Vans | 1.60 | |
| Calvin Klein | 1.49 | |
| Ferrero | 1.49 | |
| Tommy Hilfiger | 1.45 | |
| shein | 1.43 | |
| BBC | 1.41 | |
| Universal | 1.39 | |
| HBO | 1.39 | |
| New Balance | 1.38 | |
| Bershka | 1.36 | |
| Polaroid | 1.36 | |
| Sephora | 1.35 |
Official Profiles
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LoginArtist: James Arthur
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 38,015,127
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
34,763,917 | 91.45% |
| [+] |
|
1,690,066 | 4.45% |
| [+] |
|
1,418,996 | 3.73% |
| [+] |
|
128,973 | 0.34% |
| [+] |
|
13,175 | 0.03% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | James Arthur, Unity Arena | Unity Arena | Fornebu, Norway | |
| 2025-12-10 02:00 UTC | James Arthur | COS Torwar | Warsaw, Poland | |
| 2025-12-12 04:00 UTC | James Arthur | Zenith, die Kulturhalle | Munich, Germany | |
| 2025-12-13 03:30 UTC | James Arthur | Halle D, Wiener Stadthalle | Vienna, Austria | |
| 2025-12-15 04:00 UTC | James Arthur | O2 Arena | Capital City of Prague, Czechia | |
| 2026-02-01 02:30 UTC | James Arthur, Share a Suite | SSE Arena | Belfast, United Kingdom | |
| 2026-02-02 02:30 UTC | James Arthur | 3Arena | Dublin, Ireland | |
| 2026-02-04 02:30 UTC | James Arthur | Motorpoint Arena Nottingham | Nottingham, United Kingdom | |
| 2026-02-05 02:30 UTC | James Arthur | OVO Hydro | Glasgow, United Kingdom | |
| 2026-02-07 02:00 UTC | James Arthur | Utilita Arena Newcastle | Newcastle upon Tyne, United Kingdom | songkick.com songkick.com songkick.com axs.com axs.com axs.com axs.com axs.com axs.com axs.com axs.com ticketmaster-uk.tm7559.net seetickets.com assets.ikhnaie.link axs-uk.sjv.io assets.ikhnaie.link assets.ikhnaie.link seetickets.com eventim.co.uk songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com |
| 2026-02-08 02:30 UTC | James Arthur, P&J Live - Premium Packages | P&J Live | Aberdeen City, United Kingdom | songkick.com songkick.com songkick.com axs.com axs.com axs.com axs.com axs.com axs.com axs.com ticketmaster-uk.tm7559.net seetickets.com assets.ikhnaie.link axs-uk.sjv.io assets.ikhnaie.link assets.ikhnaie.link seetickets.com ticketmaster-uk.tm7559.net songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com |
| 2026-02-11 02:00 UTC | James Arthur | bp pulse LIVE | Birmingham, United Kingdom | |
| 2026-02-12 02:30 UTC | James Arthur | Bournemouth International Centre | Bournemouth, United Kingdom | |
| 2026-02-14 02:30 UTC | James Arthur | Utilita Arena | Sheffield, United Kingdom | |
| 2026-02-15 02:30 UTC | James Arthur | M&S Bank Arena Liverpool | Liverpool, United Kingdom | |
| 2026-02-17 02:30 UTC | James Arthur | Utilita Arena Cardiff | Cardiff, United Kingdom | |
| 2026-02-19 02:30 UTC | James Arthur | The O2 | London, United Kingdom | |
| 2026-02-20 02:30 UTC | James Arthur | The O2 | London, United Kingdom | |
| 2026-02-22 02:30 UTC | James Arthur, Co-op Live - Premium Experiences | Co-op Live | Manchester, United Kingdom |















