James Arthur Brand Affinity ranks highest Accor Hotels at 11.76% . Very Strong. Score DMDB 76.47% | Fanbase 77.51%

James Arthur — pop artist from GB.

James Arthur has released four studio albums over the course of his decade-long career, with a total of 16 billion units sold through audio/video streams and…

James Arthur

Superstar

Country: GB | Gender: male | Artist ID: 11e81bc9-221d-3f3a-9f80-a0369fe50396

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Genres

poppoppost-teen popuk poptalent show

Influential: 76.47% Fanbase: 77.51% Trending: 75.95%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 11.76% • Very Strong

As of 2025-09-09

14,020,267

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.47% | Fanbase 77.51% | Trending 75.95% | CAREER STAGE: SUPERSTAR

Biography

James Arthur has released four studio albums over the course of his decade-long career, with a total of 16 billion units sold through audio/video streams and downloads. His album "Back from the Edge" debuted at #1 in the UK in 2016 and achieved multi-platinum status worldwide. Several of his albums, including "James Arthur (Deluxe)," "YOU," and "It'll All Make Sense In the End," have charted within the top 3 in the UK. His hit single "Say You Won't Let Go" has garnered nearly 4 billion streams worldwide and achieved multi-platinum status in over 10 countries, including Diamond Status in the US.

With 40 million monthly listeners on Spotify, James Arthur has collaborated with notable artists such as Alok, Anne-Marie, Sigala, Martin Jensen, Rudimental, and Marshmello. Known for his versatile vocal range spanning pop, R&B, soul, rock, and rap, James Arthur continues to captivate fans with his powerful voice. Currently working on new music, James Arthur remains a prominent figure in the music industry.

Report Date: 2025-09-09

James Arthur is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The audience is heavily female (56%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (120,700 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Accor Hotels, Costa Coffee, River Island points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist James Arthur score 0.24% — Low bucket.

Brand: Accor HotelsBrand: Costa CoffeeBrand: River Island

Followers:14,020,267

Engagements:33,202

Rate:0.2%

Posts:2,508

Avg Likes:32,174

Avg Comments:505

Avg Views:127,422

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,020,267 · Engagements 33,202 · Rate 0.2% Posts 2,508 · Views 127,422 · Avg Likes 32,174 · Avg Comments 505 · Avg Views 127,422	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 8% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (14%) BRAZIL (11%) PHILIPPINES (7%) INDONESIA (6%) INDIA (6%)	Top regions: UNITED STATES (14%), BRAZIL (11%), PHILIPPINES (7%)
Platform Engagement	Instagram: 21,345 avg likes/post · Tiktok: 120,700 avg views/post · Youtube: 6,722 avg views/post	Best reach: Tiktok 120,700 avg views; best engagement: Instagram 21,345 avg likes

Top Brand Affinities

Accor Hotels

Score: 11.76

Costa Coffee

Score: 10.40

River Island

Score: 9.76

boohoo

Score: 9.06

MISSGUIDED

Score: 8.97

Score: 7.99

Selfridges

Score: 6.40

T.G.I. Friday's

Score: 5.97

Primark

Score: 4.15

NBC

Score: 3.81

Cadbury

Score: 3.62

Urban Outfitters

Score: 3.56

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		11.76
Costa Coffee		10.40
River Island		9.76
boohoo		9.06
MISSGUIDED		8.97
Next		7.99
Selfridges		6.40
T.G.I. Friday's		5.97
Primark		4.15
NBC		3.81
Cadbury		3.62
Urban Outfitters		3.56
ASOS		3.44
Pull&Bear		3.43
Lush		3.29
Stradivarius		3.17
Topshop		2.59
Tesco		2.58
Baileys		2.51
Benefit Cosmetics		2.50
Kylie Cosmetics		2.49
Garnier		2.34
LEGOLAND		2.27
Pandora		2.27
Sunnies Studios		2.23
Michael Kors		2.13
Victoria's Secret		2.12
H&M		2.01
Guinness		1.99
Aperol		1.90
Polo Ralph Lauren		1.89
Gymshark		1.81
Too Faced Cosmetics		1.78
Urban Decay Cosmetics		1.74
Hollister Co		1.69
NYX Cosmetics		1.63
Spotify Music		1.62
Showtime		1.61
Vans		1.60
Calvin Klein		1.49
Ferrero		1.49
Tommy Hilfiger		1.45
shein		1.43
BBC		1.41
Universal		1.39
HBO		1.39
New Balance		1.38
Bershka		1.36
Polaroid		1.36
Sephora		1.35