James Arthur

James Arthur

Country: GB | Gender: male

Influence: 76.47% Fanbase: 77.51% Trending: 75.95% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 11.76% • Very Strong

As of 2025-10-01

14,020,267

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:22:44 UTC

Genres

poppoppost-teen popuk poptalent show

Biography

James Arthur has released four studio albums over the course of his decade-long career, with a total of 16 billion units sold through audio/video streams and downloads. His album "Back from the Edge" debuted at #1 in the UK in 2016 and achieved multi-platinum status worldwide. Several of his albums, including "James Arthur (Deluxe)," "YOU," and "It'll All Make Sense In the End," have charted within the top 3 in the UK. His hit single "Say You Won't Let Go" has garnered nearly 4 billion streams worldwide and achieved multi-platinum status in over 10 countries, including Diamond Status in the US.

With 40 million monthly listeners on Spotify, James Arthur has collaborated with notable artists such as Alok, Anne-Marie, Sigala, Martin Jensen, Rudimental, and Marshmello. Known for his versatile vocal range spanning pop, R&B, soul, rock, and rap, James Arthur continues to captivate fans with his powerful voice. Currently working on new music, James Arthur remains a prominent figure in the music industry.

James Arthur Marketing Affinity & Brand Fit Data

Report Date: 2025-10-01

James Arthur is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The audience is heavily female (56%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (120,700 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Accor Hotels, Costa Coffee, River Island points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist James Arthur score 0.24%Low bucket.
Brand: Accor HotelsBrand: Costa CoffeeBrand: River Island
Followers:14,020,267
Engagements:33,202
Rate:0.2%
Posts:2,508
Views:127,422
Avg Likes:32,174
Avg Comments:505
Avg Views:127,422

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,020,267 · Engagements 33,202 · Rate 0.2%
Posts 2,508 · Views 127,422 · Avg Likes 32,174 · Avg Comments 505 · Avg Views 127,422
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 26%
13-17: 8%
35-44: 5%
Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split Female: 56%
Male: 44%
Non-binary/Other: 0%
Skews female (56%)
Top Countries UNITED STATES (14%)
BRAZIL (11%)
PHILIPPINES (7%)
INDONESIA (6%)
INDIA (6%)
Top regions: UNITED STATES (14%), BRAZIL (11%), PHILIPPINES (7%)
Platform Engagement Instagram: 21,345 avg likes/post · Tiktok: 120,700 avg views/post · Youtube: 6,722 avg views/post Best reach: Tiktok 120,700 avg views; best engagement: Instagram 21,345 avg likes

Top Brand Affinities

Accor Hotels
Score: 11.76
Costa Coffee
Score: 10.40
River Island
Score: 9.76
boohoo
Score: 9.06
MISSGUIDED
Score: 8.97
Next
Score: 7.99
Selfridges
Score: 6.40
T.G.I. Friday's
Score: 5.97
Primark
Score: 4.15
NBC
Score: 3.81
Cadbury
Score: 3.62
Urban Outfitters
Score: 3.56
Brand Category Score
Accor Hotels 11.76
Costa Coffee 10.40
River Island 9.76
boohoo 9.06
MISSGUIDED 8.97
Next 7.99
Selfridges 6.40
T.G.I. Friday's 5.97
Primark 4.15
NBC 3.81
Cadbury 3.62
Urban Outfitters 3.56
ASOS 3.44
Pull&Bear 3.43
Lush 3.29
Stradivarius 3.17
Topshop 2.59
Tesco 2.58
Baileys 2.51
Benefit Cosmetics 2.50
Kylie Cosmetics 2.49
Garnier 2.34
LEGOLAND 2.27
Pandora 2.27
Sunnies Studios 2.23
Michael Kors 2.13
Victoria's Secret 2.12
H&M 2.01
Guinness 1.99
Aperol 1.90
Polo Ralph Lauren 1.89
Gymshark 1.81
Too Faced Cosmetics 1.78
Urban Decay Cosmetics 1.74
Hollister Co 1.69
NYX Cosmetics 1.63
Spotify Music 1.62
Showtime 1.61
Vans 1.60
Calvin Klein 1.49
Ferrero 1.49
Tommy Hilfiger 1.45
shein 1.43
BBC 1.41
Universal 1.39
HBO 1.39
New Balance 1.38
Bershka 1.36
Polaroid 1.36
Sephora 1.35

Official Profiles

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Artist: James Arthur

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired James Arthur today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-01)

Total: 38,015,127

PLATFORM TOTAL %
Spotify Spotify 34,763,917 91.45%
Last.fm Last.fm 1,690,066 4.45%
Pandora Pandora 1,418,996 3.73%
Yandex Yandex 128,973 0.34%
Jiosaavn Jiosaavn 13,175 0.03%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:30 UTC James Arthur, Unity Arena Unity Arena Fornebu, Norway
2025-12-10 02:00 UTC James Arthur COS Torwar Warsaw, Poland
2025-12-12 04:00 UTC James Arthur Zenith, die Kulturhalle Munich, Germany
2025-12-13 03:30 UTC James Arthur Halle D, Wiener Stadthalle Vienna, Austria
2025-12-15 04:00 UTC James Arthur O2 Arena Capital City of Prague, Czechia
2026-02-01 02:30 UTC James Arthur, Share a Suite SSE Arena Belfast, United Kingdom
2026-02-02 02:30 UTC James Arthur 3Arena Dublin, Ireland
2026-02-04 02:30 UTC James Arthur Motorpoint Arena Nottingham Nottingham, United Kingdom
2026-02-05 02:30 UTC James Arthur OVO Hydro Glasgow, United Kingdom
2026-02-07 02:00 UTC James Arthur Utilita Arena Newcastle Newcastle upon Tyne, United Kingdom
2026-02-08 02:30 UTC James Arthur, P&J Live - Premium Packages P&J Live Aberdeen City, United Kingdom
2026-02-11 02:00 UTC James Arthur bp pulse LIVE Birmingham, United Kingdom
2026-02-12 02:30 UTC James Arthur Bournemouth International Centre Bournemouth, United Kingdom
2026-02-14 02:30 UTC James Arthur Utilita Arena Sheffield, United Kingdom
2026-02-15 02:30 UTC James Arthur M&S Bank Arena Liverpool Liverpool, United Kingdom
2026-02-17 02:30 UTC James Arthur Utilita Arena Cardiff Cardiff, United Kingdom
2026-02-19 02:30 UTC James Arthur The O2 London, United Kingdom
2026-02-20 02:30 UTC James Arthur The O2 London, United Kingdom
2026-02-22 02:30 UTC James Arthur, Co-op Live - Premium Experiences Co-op Live Manchester, United Kingdom

Trending Artist