Jake Paul Brand Affinity ranks highest Sherri Hill at 32.81% . Very Strong. Score DMDB 60.71% | Fanbase 63.15%

Jake Paul — pop artist from US.

With a career spanning over two decades, 216 to Calabasas has established himself as a prominent figure in the music industry. His versatile style and lyrical…

Jake Paul

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbd-b33f-b59e-9bc2-a0369fe50396

Find Artist

Genres

poppopsocial media pophip-hop & raphip-hop/rap

Influential: 60.71% Fanbase: 63.15% Trending: 59.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sherri Hill • 32.81% • Very Strong

As of 2025-09-09

67,969,321

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.71% | Fanbase 63.15% | Trending 59.49% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, 216 to Calabasas has established himself as a prominent figure in the music industry. His versatile style and lyrical prowess have garnered him a dedicated fan base and critical acclaim. Known for his introspective lyrics and unique storytelling ability, 216 to Calabasas continues to push boundaries and evolve as an artist.

Having released multiple albums and collaborations with other artists, 216 to Calabasas has solidified his place in the hip-hop scene. His consistent output and commitment to his craft have earned him respect from peers and fans alike. With a strong work ethic and a passion for music, 216 to Calabasas remains a force to be reckoned with in the industry.

Report Date: 2025-09-09

Jake Paul commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, AUSTRALIA. With a heavily male (55%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,550,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Sherri Hill, REVOLVE, Brandy Melville points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jake Paul score 0.42% — Low bucket.

Brand: Sherri HillBrand: REVOLVEBrand: Brandy Melville

Followers:67,969,321

Engagements:286,198

Rate:0.4%

Posts:3,690

Avg Likes:280,739

Avg Comments:2,213

Avg Views:1,697,939

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 67,969,321 · Engagements 286,198 · Rate 0.4% Posts 3,690 · Views 1,697,939 · Avg Likes 280,739 · Avg Comments 2,213 · Avg Views 1,697,939	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 23% 13-17: 14% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (23%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (39%) UNITED KINGDOM (8%) AUSTRALIA (4%) INDIA (4%) CANADA (3%)	Top regions: UNITED STATES (39%), UNITED KINGDOM (8%), AUSTRALIA (4%)
Platform Engagement	Instagram: 211,693 avg likes/post · Tiktok: 1,550,000 avg views/post · Youtube: 147,939 avg views/post	Best reach: Tiktok 1,550,000 avg views; best engagement: Instagram 211,693 avg likes

Top Brand Affinities

Sherri Hill

Score: 32.81

REVOLVE

Score: 18.38

Brandy Melville

Score: 8.57

Free People

Score: 7.95

Barbie

Score: 6.85

Champion

Score: 6.22

Steve Madden

Score: 6.18

Lululemon Athletica

Score: 4.90

Gymshark

Score: 4.76

boohoo

Score: 4.71

Coach

Score: 4.66

Target

Score: 4.58

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Top Brand Affinities

Brand	Category	Score
Sherri Hill		32.81
REVOLVE		18.38
Brandy Melville		8.57
Free People		7.95
Barbie		6.85
Champion		6.22
Steve Madden		6.18
Lululemon Athletica		4.90
Gymshark		4.76
boohoo		4.71
Coach		4.66
Target		4.58
NORDSTROM		4.48
Kylie Cosmetics		4.32
Redken		4.27
American Eagle		4.26
BALMAIN		3.77
Versace		3.74
Coors		3.70
Urban Outfitters		3.26
Carhartt		3.14
ESPN		2.91
Dolce & Gabbana		2.88
Lollapalooza		2.87
Christian Louboutin		2.70
Bellagio		2.65
LEGOLAND		2.65
Forever 21		2.61
Monster Beverage		2.50
TOM FORD		2.45
Under Armour		2.41
musical.ly		2.40
Victoria's Secret		2.33
Red Bull		2.31
Guess		2.30
Sunnies Studios		2.30
Michael Kors		2.29
Rolls-Royce		2.25
Cartier		2.13
Prada		2.06
shein		2.05
Hermès		2.04
Coachella		2.03
Chrysler		2.01
UFC		2.01
Fendi		2.00
Busch		1.99
Too Faced Cosmetics		1.99
Bugatti		1.93
Christian Dior		1.93