Jake Owen Brand Affinity ranks highest Miller Lite at 24.46% . Very Strong. Score DMDB 66.45% | Fanbase 70.89%

Jake Owen — country artist from US.

Jake Owen is a country music artist with numerous gold and platinum certifications, ten No.1 singles, and over 4 billion U.S. on-demand streams. His hits…

Jake Owen

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc1-f4d5-bb08-a024-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Influential: 66.45% Fanbase: 70.89% Trending: 64.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 24.46% • Very Strong

As of 2025-09-09

1,560,253

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.45% | Fanbase 70.89% | Trending 64.23% | CAREER STAGE: MAINSTREAM

Biography

Jake Owen is a country music artist with numerous gold and platinum certifications, ten No.1 singles, and over 4 billion U.S. on-demand streams. His hits include "Barefoot Blue Jean Night," "American Country Love Song," and "Alone with You." Owen's most recent album, "Greetings From…Jake," released via Big Loud Records, features three No.1 hits and a top five single. He is set to headline the Driftwood Ramble Tour in summer 2025 with special guest Uncle Kracker.

Owen's album "American Love" debuted at No.1 on Billboard's Top Country Albums chart and has been praised by Billboard as a "country-grounded odyssey." He is an ACM award winner known for his laid-back style and contributions to the country music genre.

Report Date: 2025-09-09

Jake Owen maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, CANADA, BRAZIL. The audience leans female-leaning (51%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,094 avg views per post; Instagram functions as the community touchpoint. Affinity with Miller Lite, Lilly Pulitzer, Live Nation makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jake Owen score 0.12% — Low bucket.

Brand: Miller LiteBrand: Lilly PulitzerBrand: Live Nation

Followers:1,560,253

Engagements:1,857

Rate:0.1%

Posts:933

Avg Likes:1,854

Avg Comments:238

Avg Views:1,094

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,560,253 · Engagements 1,857 · Rate 0.1% Posts 933 · Views 1,094 · Avg Likes 1,854 · Avg Comments 238 · Avg Views 1,094	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 32% 35-44: 14% 45-64: 9%	Largest: 18-24 (41%); next: 25-34 (32%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (64%) CANADA (6%) BRAZIL (3%) INDIA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (64%), CANADA (6%), BRAZIL (3%)
Platform Engagement	Instagram: 1,810 avg likes/post · Youtube: 1,094 avg views/post	Best reach: Youtube 1,094 avg views; best engagement: Instagram 1,810 avg likes

Top Brand Affinities

Miller Lite

Score: 24.46

Lilly Pulitzer

Score: 23.61

Live Nation

Score: 20.45

Ariat

Score: 19.98

Barstool Sports

Score: 17.30

Titleist

Score: 16.63

Peloton

Score: 15.79

Amazon Music

Score: 14.27

Margaritaville

Score: 11.64

Bud Light

Score: 11.57

Coors

Score: 10.55

Busch

Score: 9.83

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Top Brand Affinities

Brand	Category	Score
Miller Lite		24.46
Lilly Pulitzer		23.61
Live Nation		20.45
Ariat		19.98
Barstool Sports		17.30
Titleist		16.63
Peloton		15.79
Amazon Music		14.27
Margaritaville		11.64
Bud Light		11.57
Coors		10.55
Busch		9.83
Houston Livestock Show and Rodeo		9.28
Arbonne		9.10
Lowe's		8.92
Gillette		8.92
Kroger		8.54
Verizon		7.92
Influenster		7.74
Carhartt		7.35
Marshalls		7.06
The Home Depot		6.97
Chick-fil-A		6.30
FOX		6.26
T.J. Maxx		6.17
HomeGoods		6.08
Free People		6.05
Target		6.02
MamaBear		5.93
Younique		5.80
ESPN		5.74
Publix		5.41
Anthropologie		5.40
GMC		5.36
Heinz		5.17
NORDSTROM		5.00
Jeep		4.90
Amway		4.79
Budweiser		4.65
iHeartRadio Music Awards		4.56
Bentley		4.54
BarkBox		4.37
Lululemon Athletica		4.33
American Eagle		4.28
Babybump		4.15
ABC		4.10
ALDI		4.09
Billabong		3.98
NHL		3.97
Walmart		3.84