JAEHYUN Brand Affinity ranks highest GENTLE MONSTER at 13.05% . Very Strong. Score DMDB 62.19% | Fanbase 52.38%

JAEHYUN — pop artist from KR.

Jeong Jae-hyun, known professionally as Jaehyun, is a South Korean singer and actor born on February 14, 1997. He rose to fame as a member of the boy group NCT…

JAEHYUN

Recognizable

Country: KR | Gender: male | Artist ID: 34ded02a-c411-11e8-8461-525400009efb

Find Artist

Genres

poppopk-popasian popr&b, funk & soulkorean r&bcontemporary r&b

Influential: 62.19% Fanbase: 52.38% Trending: 67.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 13.05% • Very Strong

As of 2025-09-09

15,826,765

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.19% | Fanbase 52.38% | Trending 67.10% | CAREER STAGE: MAINSTREAM

Biography

Jeong Jae-hyun, known professionally as Jaehyun, is a South Korean singer and actor born on February 14, 1997. He rose to fame as a member of the boy group NCT and its sub-units NCT U and NCT 127 in 2016. Jaehyun has also pursued a career as a TV host and actor, appearing in web series and a remake of the 2001 South Korean film Bungee Jumping of Their Own. In 2022, he debuted as a solo artist with the R&B single "Forever Only," which he co-wrote with Dewain Whitmore Jr., Ellie Suh, Micah Premnath, and Tido Nguyen, who also produced the track.

Report Date: 2025-09-09

JAEHYUN resonates most with 18-24 & 25-34 audiences and shows durable presence in INDONESIA, UNITED STATES, THAILAND. With a heavily female (77%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (607,900 avg views per post); Instagram is where fans co-sign. Affinity adjacency to GENTLE MONSTER, A.P.C., Style Nanda makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JAEHYUN score 9.61% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: A.P.C.Brand: Style Nanda

Followers:15,826,765

Engagements:1,520,655

Rate:9.6%

Posts:1,204

Avg Likes:1,520,582

Avg Comments:15,509

Avg Views:609,854

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,826,765 · Engagements 1,520,655 · Rate 9.6% Posts 1,204 · Views 609,854 · Avg Likes 1,520,582 · Avg Comments 15,509 · Avg Views 609,854	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 14% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	INDONESIA (32%) UNITED STATES (10%) THAILAND (9%) PHILIPPINES (9%) BRAZIL (5%)	Top regions: INDONESIA (32%), UNITED STATES (10%), THAILAND (9%)
Platform Engagement	Instagram: 1,514,145 avg likes/post · Tiktok: 1,954 avg views/post · Youtube: 607,900 avg views/post	Best reach: Youtube 607,900 avg views; best engagement: Instagram 1,514,145 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 13.05

A.P.C.

Score: 9.98

Style Nanda

Score: 9.95

Shake Shack

Score: 6.46

Yakult

Score: 5.74

OOTD Magazine

Score: 5.05

Innisfree

Score: 4.83

Loewe

Score: 4.37

iHeartRadio Music Awards

Score: 4.11

Tiffany

Score: 2.68

Coffeegram

Score: 2.67

Prismacolor

Score: 2.53

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		13.05
A.P.C.		9.98
Style Nanda		9.95
Shake Shack		6.46
Yakult		5.74
OOTD Magazine		5.05
Innisfree		4.83
Loewe		4.37
iHeartRadio Music Awards		4.11
Tiffany		2.68
Coffeegram		2.67
Prismacolor		2.53
Burger King		2.43
Emporium		2.42
Make Up For Ever		2.39
Polaroid		2.33
Rover		2.23
GIVENCHY		1.68
Tiffany & Co		1.62
Sephora		1.62
UNIQLO		1.60
Hyundai		1.58
Universal		1.39
Bershka		1.39
shein		1.39
Starbucks		1.28
Chanel		1.19
Forever 21		1.19
Urban Decay Cosmetics		1.16
CBS Television Studios		1.11
Walt Disney		1.09
SheInside		1.09
New Balance		1.08
IKEA		1.04
H&M		1.00
CBS		0.98
Maybelline		0.96
NYX Cosmetics		0.92
Balenciaga		0.91
Vogue		0.91
Adobe		0.90
Spotify Music		0.87
Vans		0.85
Pokemon		0.82
musical.ly		0.80
McDonald's		0.80
Gucci		0.64
Louis Vuitton		0.63
Converse		0.62
Zara		0.60