J.I the Prince of N.Y

J.I the Prince of N.Y — r&b, funk & soul artist from US.

Justin Rivera, known as J.I., emerged in the rap scene as a contestant on Jermaine Dupri's The Rap Game at the age of 14. Hailing from Brooklyn, New York, J.I.…

Influence: 62.64% Fanbase: 50.10% Trending: 68.90% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sprayground • 37.29% • Very Strong

As of 2025-09-09

3,477,658

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:50:50 UTC

Genres

r&b, funk & soulpop r&bhip-hop & raphip-hop/rapnyc raphip hoptrap

Biography

Justin Rivera, known as J.I., emerged in the rap scene as a contestant on Jermaine Dupri's The Rap Game at the age of 14. Hailing from Brooklyn, New York, J.I. quickly gained recognition with his 2019 projects, Hood Life Krisis Vol. 1 and Vol. 2, earning praise for his self-proclaimed title as the "Prince of the Big Apple." His breakout track "Need Me" has amassed over 90 million streams, contributing to his total catalog exceeding 350 million streams. J.I.'s mixtapes charted on Billboard's Heatseekers chart and received acclaim from publications like XXL, Genius, and Complex. In early 2020, he embarked on a successful tour, including sold-out shows at New York's SOB's for three consecutive nights, a first for any artist, and garnered attention from industry heavyweights like Jadakiss, Cardi B, and Drake.

With a melodic flow and candid lyrics, J.I. has established himself as a rising star in the music industry. His authentic approach to storytelling has resonated with audiences, evident in the support he has received from fellow artists and fans alike.

Top Brand Affinities

Report Date: 2025-09-09

J.I the Prince of N.Y reliably reaches 18-24 & 25-34 audiences in UNITED STATES, DOMINICAN REPUBLIC, UNITED KINGDOM. The base is heavily male (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (6,806 avg views per post); Instagram layers on depth and replies. The audience sits near Sprayground, Spinrilla, True Religion, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist J.I the Prince of N.Y score 1.14% — Moderate bucket.

Brand: SpraygroundBrand: SpinrillaBrand: True Religion

Followers:3,477,658

Engagements:39,819

Rate:1.1%

Posts:385

Avg Likes:39,807

Avg Comments:575

Avg Views:6,806

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,477,658 · Engagements 39,819 · Rate 1.1% Posts 385 · Views 6,806 · Avg Likes 39,807 · Avg Comments 575 · Avg Views 6,806	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 10% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (63%) DOMINICAN REPUBLIC (5%) UNITED KINGDOM (5%) CANADA (3%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (63%), DOMINICAN REPUBLIC (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 39,240 avg likes/post · Youtube: 6,806 avg views/post	Best reach: Youtube 6,806 avg views; best engagement: Instagram 39,240 avg likes

Top Brand Affinities

Sprayground

Score: 37.29

Spinrilla

Score: 28.81

True Religion

Score: 17.15

Palm Angels

Score: 14.33

FashionNova

Score: 11.32

New Era

Score: 10.57

Amazon Music

Score: 9.34

Houston Livestock Show and Rodeo

Score: 7.94

iHeartRadio Music Awards

Score: 7.76

Kappa

Score: 7.29

boohoo

Score: 6.72

UGG

Score: 6.62

Brand	Category	Score
Sprayground		37.29
Spinrilla		28.81
True Religion		17.15
Palm Angels		14.33
FashionNova		11.32
New Era		10.57
Amazon Music		9.34
Houston Livestock Show and Rodeo		7.94
iHeartRadio Music Awards		7.76
Kappa		7.29
boohoo		6.72
UGG		6.62
Hennessy		6.48
Maybach		6.33
Champion		6.11
MTV		6.02
shein		5.71
Verizon		5.70
BH Cosmetics		5.50
SoundCloud		5.41
Alexander McQueen		5.24
Forever 21		5.22
Urban Outfitters		5.15
SheInside		4.75
Fendi		4.06
Coach		4.03
NBC		3.93
The North Face		3.85
Moncler		3.77
Kodak		3.61
American Eagle		3.42
Stüssy		3.08
ESPN		3.03
Burberry		2.92
Lacoste		2.83
Supreme		2.81
Timberland		2.78
Balenciaga		2.69
Fenty beauty		2.67
Walmart		2.58
Beats Electronics		2.38
Christian Louboutin		2.37
Calvin Klein		2.32
Nickelodeon		2.25
Dolce & Gabbana		2.11
Los Angeles Lakers		2.11
ASOS		2.10
NBA		2.07
Sneakerhead		2.04
Philips		2.04