J Balvin Brand Affinity ranks highest Univision at 27.05% . Very Strong. Score DMDB 78.40% | Fanbase 78.42%

J Balvin — hip-hop & rap artist from CO.

J Balvin, born José Álvaro Osorio Balvin in Medellín, Colombia, is a prominent reggaeton artist known for his chart-topping singles and multi-platinum albums.…

J Balvin

Superstar

Country: CO | Gender: male | Artist ID: 11e81bca-6acb-9a46-8802-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinourbano latinolatinlatinreggaetonreggaeton colombianourbano latino

Influential: 78.40% Fanbase: 78.42% Trending: 78.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 27.05% • Very Strong

As of 2025-09-09

107,498,778

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.40% | Fanbase 78.42% | Trending 78.39% | CAREER STAGE: SUPERSTAR

Biography

J Balvin, born José Álvaro Osorio Balvin in Medellín, Colombia, is a prominent reggaeton artist known for his chart-topping singles and multi-platinum albums. He signed with EMI Colombia in 2009 and gained recognition with hits like "Yo Te Lo Dije" and "Mi Gente." Balvin's music blends various genres, drawing inspiration from rap, champeta, bachata, and reggae.

His second album, La Familia, released in 2013, solidified his success with multiple top-ten singles in Colombia and the U.S. His 2015 single "Ginza" topped charts and was certified platinum, setting the stage for further collaborations and achievements. Balvin's 2018 album, Vibras, showcased new musical directions and featured collaborations with notable artists, achieving platinum status in the U.S. and multi-platinum status in Mexico and Colombia.

Report Date: 2025-09-09

J Balvin is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, UNITED STATES, MEXICO. The audience is heavily male (55%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (988,700 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Univision, Bodytech, American Airlines points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist J Balvin score 0.19% — Low bucket.

Brand: UnivisionBrand: BodytechBrand: American Airlines

Followers:107,498,778

Engagements:198,934

Rate:0.2%

Posts:14,377

Avg Likes:193,494

Avg Comments:1,759

Avg Views:1,012,713

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 107,498,778 · Engagements 198,934 · Rate 0.2% Posts 14,377 · Views 1,012,713 · Avg Likes 193,494 · Avg Comments 1,759 · Avg Views 1,012,713	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	COLOMBIA (11%) UNITED STATES (10%) MEXICO (10%) INDIA (8%) PERU (6%)	Top regions: COLOMBIA (11%), UNITED STATES (10%), MEXICO (10%)
Platform Engagement	Instagram: 97,398 avg likes/post · Tiktok: 988,700 avg views/post · Youtube: 24,013 avg views/post	Best reach: Tiktok 988,700 avg views; best engagement: Instagram 97,398 avg likes

Top Brand Affinities

Univision

Score: 27.05

Bodytech

Score: 16.11

American Airlines

Score: 9.40

Movistar

Score: 6.84

Cafecito

Score: 5.77

VidaSana

Score: 4.17

Hugo Boss

Score: 4.06

American Eagle

Score: 3.58

Pull&Bear

Score: 3.40

Bershka

Score: 3.35

Tomorrowland

Score: 3.34

Fendi

Score: 2.82

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Top Brand Affinities

Brand	Category	Score
Univision		27.05
Bodytech		16.11
American Airlines		9.40
Movistar		6.84
Cafecito		5.77
VidaSana		4.17
Hugo Boss		4.06
American Eagle		3.58
Pull&Bear		3.40
Bershka		3.35
Tomorrowland		3.34
Fendi		2.82
Polo Ralph Lauren		2.59
Lollapalooza		2.57
GIVENCHY		2.47
shein		2.39
Sephora		2.37
Christian Louboutin		2.35
Dolce & Gabbana		2.29
MTV		2.24
New Balance		2.24
Fenty beauty		2.23
SheInside		2.06
Hermès		2.04
Bellagio		2.00
Timberland		1.95
Victoria's Secret		1.91
Target		1.85
Calvin Klein		1.83
Armani		1.70
Cartier		1.70
Versace		1.69
Lacoste		1.68
Aperol		1.67
Coachella		1.65
Gymshark		1.59
Transformers		1.58
Los Angeles Lakers		1.57
Chrysler		1.54
Guess		1.52
Sneakerhead		1.50
Michael Kors		1.50
Tarte Cosmetics		1.43
Heineken		1.36
Prada		1.34
Airbnb		1.32
Universal		1.25
Oakley		1.24
National Geographic		1.22
Forever 21		1.19