IZA Brand Affinity ranks highest Lojas Renner at 27.71% . Very Strong. Score DMDB 62.21% | Fanbase 61.10%

IZA — pop artist from BR.

IZA has established herself as a prominent figure in the Brazilian pop music scene, gaining recognition through her YouTube channel where she covers songs by…

IZA

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bcc-9c32-7e9a-86c2-a0369fe50396

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Genres

poppop nacionalr&b, funk & soulr&b brasileirocontemporary r&belectronicelectroniclatinafrofuturismo brasileiro

Influential: 62.21% Fanbase: 61.10% Trending: 62.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 27.71% • Very Strong

As of 2025-09-09

31,369,772

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.21% | Fanbase 61.10% | Trending 62.76% | CAREER STAGE: MAINSTREAM

Biography

IZA has established herself as a prominent figure in the Brazilian pop music scene, gaining recognition through her YouTube channel where she covers songs by artists such as Beyoncé, Adele, and Rihanna. In 2018, she released her debut album "Dona de Mim," featuring collaborations with notable Brazilian musicians and earning a Grammy Latino nomination for Best Contemporary Pop Album in Portuguese.

Making a mark at Rock in Rio 2017 with a special performance alongside Cee Lo Green, IZA returned in 2019 for a highly acclaimed show with Brazilian music icon Alcione. Her presence on the Billboard Social 50 at #34 in 2020, along with the global campaign partnership with the UN for her song "Let Me Be The One" featuring Maejor, further solidified her international impact. Continuing her success in 2021 with the release of the hit single "Gueto" and subsequent tracks like "SEM FILTRO," IZA maintained momentum with singles like "FÉ," "MOLE," "MÓ PAZ," and "DROGA" in 2022.

In July 2023, IZA dropped the single and music video for "Fé nas Maluca," featuring a special appearance by Mc Carol. Shortly after, in early August, she released her highly anticipated second album, "AFRODHIT," through Warner Music. The album, comprising 13 mostly original tracks, is now available on all major digital platforms.

Report Date: 2025-09-09

IZA stands out with 18-24 & 25-34 audiences across BRAZIL, ANGOLA, PORTUGAL. The profile is heavily female (64%), and content lands hardest on Tiktok, where posts average 14,050 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Lojas Renner, ChilliBeans, Boticario, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes IZA a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist IZA score 0.14% — Low bucket.

Brand: Lojas RennerBrand: ChilliBeansBrand: Boticario

Followers:31,369,772

Engagements:42,868

Rate:0.1%

Posts:3,873

Avg Likes:42,792

Avg Comments:393

Avg Views:23,843

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,369,772 · Engagements 42,868 · Rate 0.1% Posts 3,873 · Views 23,843 · Avg Likes 42,792 · Avg Comments 393 · Avg Views 23,843	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	BRAZIL (88%) ANGOLA (3%) PORTUGAL (2%) UNITED STATES (2%) MOZAMBIQUE (1%)	Top regions: BRAZIL (88%), ANGOLA (3%), PORTUGAL (2%)
Platform Engagement	Instagram: 40,894 avg likes/post · Tiktok: 14,050 avg views/post · Youtube: 9,793 avg views/post	Best reach: Tiktok 14,050 avg views; best engagement: Instagram 40,894 avg likes

Top Brand Affinities

Lojas Renner

Score: 27.71

ChilliBeans

Score: 22.58

Boticario

Score: 15.46

Itaipava

Score: 13.27

Ambev

Score: 13.10

Hering

Score: 12.96

Cacau Show

Score: 12.75

Riachuelo

Score: 10.51

AstraZeneca

Score: 8.61

Sarar

Score: 8.34

Banco Bradesco

Score: 8.31

Xerox

Score: 8.25

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		27.71
ChilliBeans		22.58
Boticario		15.46
Itaipava		13.27
Ambev		13.10
Hering		12.96
Cacau Show		12.75
Riachuelo		10.51
AstraZeneca		8.61
Sarar		8.34
Banco Bradesco		8.31
Xerox		8.25
Eudora		7.66
Havaianas		7.46
Moda Praia		6.52
BaByliss		5.24
Amstel		5.20
Lollapalooza		5.17
Pfizer		4.58
Mary Kay		4.23
Avon		4.10
Heineken		2.82
NBC		2.81
Garnier		2.42
shein		2.28
Carrefour		2.24
Budweiser		2.12
Versace		2.04
SheInside		1.93
Fenty beauty		1.88
Dolce & Gabbana		1.81
Pandora		1.75
Fendi		1.74
GIVENCHY		1.68
Lacoste		1.65
Mitsubishi		1.63
DC Entertainment		1.48
Calvin Klein		1.36
Ferrero		1.35
UFC		1.32
Balenciaga		1.31
Nutella		1.17
Christian Dior		1.13
Pixar		1.13
Spotify Music		1.04
L'Oréal Paris		1.04
Yves Saint Laurent		1.03
Netflix		0.95
FIFA		0.89
Coca-Cola		0.88