IZ*ONE Brand Affinity ranks highest Jinro at 73.73% . Very Strong. Score DMDB 64.32% | Fanbase 64.68%

IZ*ONE — pop artist from KR.

Formed in 2018 on the Mnet talent competition show Produce 48, Iz*One is a 12-member South Korean and Japanese girl group known for their dance-oriented pop…

IZ*ONE

Recognizable

Country: KR | Gender: female | Artist ID: 2ba6ad64-dc87-11e8-bfb7-549f35161576

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Genres

popk-popk-pop girl grouppopasian pop

Influential: 64.32% Fanbase: 64.68% Trending: 64.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jinro • 73.73% • Very Strong

As of 2025-09-09

5,768,072

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.32% | Fanbase 64.68% | Trending 64.14% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2018 on the Mnet talent competition show Produce 48, Iz*One is a 12-member South Korean and Japanese girl group known for their dance-oriented pop sound. Managed by Off the Record Entertainment in Seoul, the group includes members such as Eunbi, Sakura, Hyewon, Yena, Chaeyeon, Chaewon, Minju, Nako, Hitomi, Yuri, Yujin, and Wonyoung. Their debut EP, Color*Iz, reached number two on the Goan album charts, followed by their full-length debut, Bloom*Iz, in 2020.

In their career, Iz*One has achieved success with hit singles like "La Vie en Rose" and "Fiesta," as well as top-charting EPs such as Heart*Iz and Oneiric Diary. The group has garnered accolades including the "New Artist of the Year" award at prestigious ceremonies like the Mnet Asian Music Awards and the Golden Disc Awards. With a strong fan base in both South Korea and Japan, Iz*One continues to captivate audiences with their infectious music and dynamic performances.

Report Date: 2025-09-09

IZ*ONE is already in the conversation with 18-24 & 25-34 audiences in INDONESIA, SOUTH KOREA, PHILIPPINES. The audience is heavily female (69%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (3,550,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Jinro, Style Nanda, GENTLE MONSTER points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist IZ*ONE score 12.00% — Very Strong bucket.

Brand: JinroBrand: Style NandaBrand: GENTLE MONSTER

Followers:5,768,072

Engagements:692,408

Rate:12.0%

Posts:1,598

Avg Likes:675,963

Avg Comments:12,091

Avg Views:4,138,685

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,768,072 · Engagements 692,408 · Rate 12.0% Posts 1,598 · Views 4,138,685 · Avg Likes 675,963 · Avg Comments 12,091 · Avg Views 4,138,685	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 17% 13-17: 15% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (17%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	INDONESIA (19%) SOUTH KOREA (15%) PHILIPPINES (12%) UNITED STATES (7%) THAILAND (6%)	Top regions: INDONESIA (19%), SOUTH KOREA (15%), PHILIPPINES (12%)
Platform Engagement	Instagram: 466,128 avg likes/post · Tiktok: 3,550,000 avg views/post · Youtube: 588,685 avg views/post	Best reach: Tiktok 3,550,000 avg views; best engagement: Instagram 466,128 avg likes

Top Brand Affinities

Jinro

Score: 73.73

Style Nanda

Score: 17.41

GENTLE MONSTER

Score: 17.05

Shake Shack

Score: 7.15

Laneíge

Score: 6.99

Miu Miu

Score: 6.22

Innisfree

Score: 5.59

Vivienne Westwood

Score: 5.55

Bandai Namco

Score: 5.33

Tiffany

Score: 5.09

Snoopy And The Peanuts Gang

Score: 4.46

UNIQLO

Score: 4.12

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Top Brand Affinities

Brand	Category	Score
Jinro		73.73
Style Nanda		17.41
GENTLE MONSTER		17.05
Shake Shack		7.15
Laneíge		6.99
Miu Miu		6.22
Innisfree		5.59
Vivienne Westwood		5.55
Bandai Namco		5.33
Tiffany		5.09
Snoopy And The Peanuts Gang		4.46
UNIQLO		4.12
G-shock		4.07
Gundam		3.93
Stüssy		3.48
Daniel Wellington		3.47
Jollibee		3.26
Dr. Martens		3.25
Yves Saint Laurent		3.17
Christian Dior		2.98
Tiffany & Co		2.71
Kodak		2.38
Make Up For Ever		2.34
Costco		2.20
Converse		2.18
Chanel		2.17
Lush		2.13
Walt Disney		2.12
IKEA		2.07
Transformers		2.05
Starbucks		1.93
New Balance		1.89
Pepsi		1.82
ASICS		1.82
KitKat		1.79
Supreme		1.75
League of Legends		1.73
Calvin Klein		1.59
KFC		1.58
Pokemon		1.49
Balenciaga		1.45
Coachella		1.44
Puma		1.43
Polaroid		1.40
Fujifilm		1.39
Pokemon Go		1.35
Guess		1.31
MAC Cosmetics		1.31
Burberry		1.30
Gucci		1.23