Ink Waruntorn Brand Affinity ranks highest Siam Center at 91.07% . Very Strong. Score DMDB 52.16% | Fanbase 38.82%

Ink Waruntorn — pop artist from TH.

One of Thailand's top female artists, INK WARUNTORN has gained widespread acclaim for her unique Synth-Pop style and music sound reminiscent of the 80s,…

Ink Waruntorn

Established

Country: TH | Gender: female | Artist ID: 11e81bbf-9c2e-007a-978a-a0369fe50396

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Genres

popthai indie popasianthai pop

Influential: 52.16% Fanbase: 38.82% Trending: 58.84%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Siam Center • 91.07% • Very Strong

As of 2025-09-09

2,278,511

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.16% | Fanbase 38.82% | Trending 58.84% | CAREER STAGE: MID_LEVEL

Biography

One of Thailand's top female artists, INK WARUNTORN has gained widespread acclaim for her unique Synth-Pop style and music sound reminiscent of the 80s, earning her the nickname "Princess of Synth-Pop." She has received numerous awards, including accolades from MNET ASIAN MUSIC AWARDS, Kom Chad Luek Awards, The Guitar Mag Awards, and JOOX Thailand Music Awards.

INK WARUNTORN's singles have collectively amassed over 285 million views on YouTube and consistently top digital music streaming and radio charts. In 2022, her highly anticipated "INKSYLAND CONCERT" at IMPACT Arena sold out all 10,000+ tickets within just one hour, solidifying her status as a prominent figure in the music industry and a fashion icon, leading to various brand partnerships and influencer opportunities.

Report Date: 2025-09-09

Ink Waruntorn speaks to 18-24 & 25-34 audiences with measurable traction in THAILAND, UNITED STATES, JAPAN. Composition is male-leaning (54%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (200,600 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Siam Center, Kiehls, AirAsia, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ink Waruntorn score 3.56% — Very Strong bucket.

Brand: Siam CenterBrand: KiehlsBrand: AirAsia

Followers:2,278,511

Engagements:81,035

Rate:3.6%

Posts:3,155

Avg Likes:80,090

Avg Comments:368

Avg Views:224,508

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,278,511 · Engagements 81,035 · Rate 3.6% Posts 3,155 · Views 224,508 · Avg Likes 80,090 · Avg Comments 368 · Avg Views 224,508	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 13-17: 9% 35-44: 4%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	THAILAND (92%) UNITED STATES (3%) JAPAN (1%) INDONESIA (1%) AUSTRALIA (1%)	Top regions: THAILAND (92%), UNITED STATES (3%), JAPAN (1%)
Platform Engagement	Instagram: 59,208 avg likes/post · Tiktok: 200,600 avg views/post · Youtube: 23,908 avg views/post	Best reach: Tiktok 200,600 avg views; best engagement: Instagram 59,208 avg likes

Top Brand Affinities

Siam Center

Score: 91.07

Kiehls

Score: 30.46

AirAsia

Score: 12.93

Anantara

Score: 12.28

AstraZeneca

Score: 10.17

Mulberry

Score: 9.87

Leica

Score: 7.77

Hitachi

Score: 7.54

Tesco

Score: 6.99

Emporium

Score: 6.44

Gundam

Score: 6.12

Bandai Namco

Score: 5.89

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Top Brand Affinities

Brand	Category	Score
Siam Center		91.07
Kiehls		30.46
AirAsia		12.93
Anantara		12.28
AstraZeneca		10.17
Mulberry		9.87
Leica		7.77
Hitachi		7.54
Tesco		6.99
Emporium		6.44
Gundam		6.12
Bandai Namco		5.89
Shiseido		5.75
Pfizer		4.98
Kodak		4.57
Loewe		4.41
Fujifilm		4.32
Olympus		4.17
UNIQLO		3.84
Petronas		3.49
Lancôme		2.60
Huawei		2.48
Pantone Inc		2.45
KFC		2.33
Snoopy And The Peanuts Gang		2.16
New Balance		1.78
Sony		1.68
Ducati		1.58
Starbucks		1.53
KitKat		1.44
Snapseed		1.29
Mazda		1.25
Walt Disney		1.22
Bellagio		1.18
Pokemon Go		1.14
Burberry		1.12
Balenciaga		1.10
Nikon		1.08
Amazon		1.06
Samsung Group		1.06
Adidas		0.97
Universal		0.94
IKEA		0.93
Prada		0.88
Converse		0.86
Toyota		0.79
Chanel		0.77
Pandora		0.77
Polaroid		0.77
Netflix		0.74