India Martínez Brand Affinity ranks highest El Corte Ingles at 33.72% . Very Strong. Score DMDB 60.35% | Fanbase 44.44%

India Martínez — pop artist from ES.

India Martínez, known for blending flamenco and pop with Latin and urban sounds, has expanded her musical style to include regional Mexican music in her latest…

India Martínez

Recognizable

Country: ES | Gender: female | Artist ID: 11e81bc2-ed9f-d00c-a23a-a0369fe50396

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Genres

poplatin arena popspanish poppop flamenco

Influential: 60.35% Fanbase: 44.44% Trending: 68.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 33.72% • Very Strong

As of 2025-09-09

3,971,803

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.35% | Fanbase 44.44% | Trending 68.30% | CAREER STAGE: MAINSTREAM

Biography

India Martínez, known for blending flamenco and pop with Latin and urban sounds, has expanded her musical style to include regional Mexican music in her latest project. With nine albums released and a tenth in progress, she has received three Latin Grammy nominations and a Goya Award for Best Original Song, showcasing her success as a composer, performer, writer, and actress. Recently, she collaborated with the band La Adictiva on "Equipo favorito" and "Borrachita perdida," and released "First Love" with Will Smith.

India Martínez's diverse talents have earned her recognition in various artistic fields, establishing her as a versatile artist with a deep connection to her roots. Her upcoming thematic project inspired by Mexican folklore demonstrates her ongoing exploration of different genres and cultures, solidifying her position as a multifaceted artist in the music industry.

Report Date: 2025-09-09

India Martínez maintains consistent pull among 18-24 & 25-34 audiences across SPAIN, ARGENTINA, UNITED STATES. The audience leans heavily female (62%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 120,300 avg views per post; Instagram functions as the community touchpoint. Affinity with El Corte Ingles, Parfois, Univision makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist India Martínez score 1.20% — Moderate bucket.

Brand: El Corte InglesBrand: ParfoisBrand: Univision

Followers:3,971,803

Engagements:47,837

Rate:1.2%

Posts:2,815

Avg Likes:47,242

Avg Comments:787

Avg Views:202,027

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,971,803 · Engagements 47,837 · Rate 1.2% Posts 2,815 · Views 202,027 · Avg Likes 47,242 · Avg Comments 787 · Avg Views 202,027	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 34% 35-44: 16% 45-64: 8%	Largest: 18-24 (38%); next: 25-34 (34%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	SPAIN (39%) ARGENTINA (18%) UNITED STATES (6%) COLOMBIA (5%) MEXICO (4%)	Top regions: SPAIN (39%), ARGENTINA (18%), UNITED STATES (6%)
Platform Engagement	Instagram: 38,099 avg likes/post · Tiktok: 120,300 avg views/post · Youtube: 81,727 avg views/post	Best reach: Tiktok 120,300 avg views; best engagement: Instagram 38,099 avg likes

Top Brand Affinities

El Corte Ingles

Score: 33.72

Parfois

Score: 32.50

Univision

Score: 16.15

Carolina Herrera

Score: 14.72

TOUS

Score: 14.34

Oysho

Score: 14.34

VidaSana

Score: 13.09

Thermomix

Score: 8.93

Daewoo

Score: 8.14

Calzedonia

Score: 8.10

Loewe

Score: 7.20

Suavecito

Score: 6.59

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Top Brand Affinities

Brand	Category	Score
El Corte Ingles		33.72
Parfois		32.50
Univision		16.15
Carolina Herrera		14.72
TOUS		14.34
Oysho		14.34
VidaSana		13.09
Thermomix		8.93
Daewoo		8.14
Calzedonia		8.10
Loewe		7.20
Suavecito		6.59
Iberostar Hotels & Resorts		6.51
Movistar		5.94
Patek Philippe		5.59
Cafecito		5.19
Stradivarius		3.51
Pull&Bear		3.48
Harrods		3.16
Garnier		2.70
Primark		2.68
ASOS		2.48
Carrefour		2.39
H&M		2.01
Tomorrowland		2.00
Bershka		1.96
Puma		1.93
Fendi		1.92
Guess		1.80
Yves Saint Laurent		1.70
Balenciaga		1.68
Christian Dior		1.67
Heineken		1.62
Polo Ralph Lauren		1.62
Zara		1.59
shein		1.59
Prada		1.47
Warner Bros		1.46
Universal		1.46
L'Oréal Paris		1.45
Cartier		1.45
Coca-Cola		1.45
OREO		1.39
Michael Kors		1.38
musical.ly		1.38
Herbalife		1.35
SheInside		1.34
New Balance		1.34
Pixar		1.34
Sephora		1.33