In This Moment Brand Affinity ranks highest Arctic Fox hair Color at 36.22% . Very Strong. Score DMDB 64.73% | Fanbase 58.38%

In This Moment — metal artist from US.

Formed in 2005, In This Moment is led by frontwoman Maria Brink and co-founder Chris Howorth, alongside members Travis Johnson, Randy Weitzel, and Kent…

In This Moment

Recognizable

Country: US | Artist ID: 11e81bc1-2492-6e28-b614-a0369fe50396

Find Artist

Genres

metalalternative metalnu metalmelodic metalcoremetalmetalcore/deathcore

Influential: 64.73% Fanbase: 58.38% Trending: 67.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 36.22% • Very Strong

As of 2025-09-09

1,514,884

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.73% | Fanbase 58.38% | Trending 67.90% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2005, In This Moment is led by frontwoman Maria Brink and co-founder Chris Howorth, alongside members Travis Johnson, Randy Weitzel, and Kent Diimmel. The band has garnered a dedicated fan base and achieved over 1.3 billion streams. With Gold-selling album Blood and multiple Gold and Platinum singles, they have secured three Top 25 entries on the Billboard Top 200 with Black Widow & Ritual. Their seventh album, Mother, showcased a new creative direction, highlighted by the GRAMMY® Award-nominated single “The In-Between.” In 2022, they released the EP Blood 1983 and contributed to the soundtrack of John Wick: Chapter 4 with “I Would Die For You.” Their upcoming eighth album, GODMODE, is scheduled for release on October 27, 2023.

Report Date: 2025-09-09

In This Moment engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, CANADA. The fan base skews female-leaning (52%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (204,021 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Arctic Fox hair Color, Hot Topic, Monster High, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist In This Moment score 0.69% — Low bucket.

Brand: Arctic Fox hair ColorBrand: Hot TopicBrand: Monster High

Followers:1,514,884

Engagements:10,475

Rate:0.7%

Posts:1,382

Avg Likes:10,332

Avg Comments:291

Avg Views:204,021

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,514,884 · Engagements 10,475 · Rate 0.7% Posts 1,382 · Views 204,021 · Avg Likes 10,332 · Avg Comments 291 · Avg Views 204,021	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 13% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (45%) BRAZIL (6%) CANADA (5%) UNITED KINGDOM (5%) NIGERIA (5%)	Top regions: UNITED STATES (45%), BRAZIL (6%), CANADA (5%)
Platform Engagement	Instagram: 5,962 avg likes/post · Tiktok: 0 avg views/post · Youtube: 204,021 avg views/post	Best reach: Youtube 204,021 avg views; best engagement: Instagram 5,962 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 36.22

Hot Topic

Score: 15.82

Monster High

Score: 11.74

Pulp Riot

Score: 9.47

Five Nights at Freddy's

Score: 9.11

Borderlands

Score: 8.63

Lime Crime

Score: 8.22

Resident Evil

Score: 7.21

Fallout

Score: 6.12

BH Cosmetics

Score: 5.96

AMC

Score: 5.77

Jameson

Score: 5.73

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Arctic Fox hair Color		36.22
Hot Topic		15.82
Monster High		11.74
Pulp Riot		9.47
Five Nights at Freddy's		9.11
Borderlands		8.63
Lime Crime		8.22
Resident Evil		7.21
Fallout		6.12
BH Cosmetics		5.96
AMC		5.77
Jameson		5.73
ULTA Beauty		5.66
Bud Light		5.47
Monster Beverage		5.46
Urban Decay Cosmetics		5.12
Mortal Kombat		4.67
Too Faced Cosmetics		4.48
NYX Cosmetics		4.26
Paramount Pictures		4.25
Smashbox		4.09
Final Fantasy		4.04
The Witcher		4.04
Anastasia Beverly Hills		3.77
Taco Bell		3.74
Harley-Davidson		3.72
Jack Daniels		3.64
Columbia Pictures		3.61
Coors		3.57
Dr. Martens		3.57
NHL		3.57
Walmart		3.53
WWE		3.42
Cartoon Network		3.20
Star Wars		3.19
League of Legends		3.16
Lush		3.14
Dodge		3.00
Tarte Cosmetics		2.92
Busch		2.87
Budweiser		2.82
Comedy Central		2.82
Prismacolor		2.80
Sephora		2.79
Benefit Cosmetics		2.78
Pokemon Go		2.76
Nintendo		2.76
DC Entertainment		2.74
NARS Cosmetics		2.71
Activision Blizzard		2.70