Imen Es Brand Affinity ranks highest Parfois at 26.81% . Very Strong. Score DMDB 61.58% | Fanbase 53.41%

Imen Es — pop artist from FR.

Born to Moroccan immigrant parents in the late 1970s, she is the youngest of a large and close-knit family. In 2018, her debut single became a massive success,…

Imen Es

Recognizable

Country: FR | Gender: female | Artist ID: 0252beae-eefb-11e8-91de-549f35161576

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Genres

popfrancotonpop urbainemainstream popr&b, funk & soulr&b/soulcontemporary r&b

Influential: 61.58% Fanbase: 53.41% Trending: 65.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 26.81% • Very Strong

As of 2025-09-09

3,620,604

Social Media Followers

As of 2025-09-09

04:15:53

Hours Airplay

As of 2025-09-09

Scores

Score: DMDB 61.58% | Fanbase 53.41% | Trending 65.66% | CAREER STAGE: MAINSTREAM

Biography

Born to Moroccan immigrant parents in the late 1970s, she is the youngest of a large and close-knit family.

In 2018, her debut single became a massive success, garnering over 60 million views on YouTube and earning a gold certification. Two years later, in 2020, Imen Es released her first album "Nos ViEs" featuring collaborations with notable artists such as Dadju, Alonzo, and Jul. The album topped the charts, and her collaboration with rapper Alonzo on the song "1ère fois" addressed domestic violence, resonating with French audiences. The album's success continued with the single achieving platinum status. Imen Es showcased her songwriting and vocal talents on a reissue of the album, collaborating with Zaho and Gims.

By 2021, Imen Es had achieved significant success with three gold singles, one platinum single, and a platinum-certified album. Anticipation grew for her second album, set to release on December 3, 2021, featuring collaborations with artists like Vitaa, Camille Lellouche, and MHD. Her promising career trajectory suggests that her upcoming album will solidify her status as a rising star in the music industry.

Report Date: 2025-09-09

Imen Es resonates with 18-24 & 25-34 audiences and sustains presence in FRANCE, MOROCCO, ALGERIA. The demographic is heavily female (61%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 547,891 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Parfois, Cluse, Kiabi maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Imen Es score 1.04% — Moderate bucket.

Brand: ParfoisBrand: CluseBrand: Kiabi

Followers:3,620,604

Engagements:37,490

Rate:1.0%

Posts:248

Avg Likes:34,645

Avg Comments:533

Avg Views:940,041

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,620,604 · Engagements 37,490 · Rate 1.0% Posts 248 · Views 940,041 · Avg Likes 34,645 · Avg Comments 533 · Avg Views 940,041	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	FRANCE (54%) MOROCCO (9%) ALGERIA (8%) BELGIUM (6%) UNITED STATES (4%)	Top regions: FRANCE (54%), MOROCCO (9%), ALGERIA (8%)
Platform Engagement	Instagram: 10,740 avg likes/post · Tiktok: 392,150 avg views/post · Youtube: 547,891 avg views/post	Best reach: Youtube 547,891 avg views; best engagement: Tiktok 16,200 avg likes

Top Brand Affinities

Parfois

Score: 26.81

Cluse

Score: 21.12

Kiabi

Score: 19.65

Armani Beauty

Score: 19.44

Accor Hotels

Score: 17.87

ESPRIT

Score: 17.84

Valrhona

Score: 16.49

Rituals

Score: 15.04

JACQUEMUS

Score: 14.90

Galeries Lafayette

Score: 13.65

Longchamp

Score: 12.63

Jean Paul Gaultier

Score: 12.26

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Top Brand Affinities

Brand	Category	Score
Parfois		26.81
Cluse		21.12
Kiabi		19.65
Armani Beauty		19.44
Accor Hotels		17.87
ESPRIT		17.84
Valrhona		16.49
Rituals		15.04
JACQUEMUS		14.90
Galeries Lafayette		13.65
Longchamp		12.63
Jean Paul Gaultier		12.26
Thermomix		11.60
Kiko		10.50
Guerlain		10.37
Foot Locker		9.42
Ellesse		9.34
Bershka		9.06
boohoo		8.67
Calzedonia		8.53
Stone Island		7.45
Stradivarius		7.02
MISSGUIDED		6.94
Elle Magazine		6.32
Marc Jacobs		6.29
Huda Beauty		6.21
Clarins		6.20
Primark		6.03
Dsquared		6.01
Valentino		5.96
KENZO		5.81
Sephora		5.57
Lancôme		5.50
Pull&Bear		5.22
KARL LAGERFELD		5.20
Lacoste		5.17
Timberland		5.15
Zara		4.95
Haribo		4.91
Too Faced Cosmetics		4.80
ASOS		4.79
Make Up For Ever		4.75
Christian Louboutin		4.70
Alexander McQueen		4.59
Yves Saint Laurent		4.52
Carrefour		4.10
Garnier		4.06
Christian Dior		4.05
AliExpress		4.05
shein		4.04