Ilaiyaraaja Brand Affinity ranks highest Discovery Media at 15.46% . Very Strong. Score DMDB 68.77% | Fanbase 68.38%

Ilaiyaraaja — pop artist from IN.

With a career spanning over two decades, Sarah Smith has established herself as a versatile singer-songwriter known for her emotive lyrics and powerful vocals.…

Ilaiyaraaja

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bd1-c1f8-c71a-907d-a0369fe50396

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Genres

poptamil popasianfilmiclassic kollywoodtamil

Influential: 68.77% Fanbase: 68.38% Trending: 68.96%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Discovery Media • 15.46% • Very Strong

As of 2025-09-09

2,782,560

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.77% | Fanbase 68.38% | Trending 68.96% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, Sarah Smith has established herself as a versatile singer-songwriter known for her emotive lyrics and powerful vocals. Born in 1980, she began her musical journey at a young age and has since released several albums independently, garnering a dedicated fan base along the way. Smith's music blends elements of rock, pop, and folk, showcasing her ability to connect with audiences through her authentic storytelling.

In addition to her solo work, Smith has collaborated with various musicians and has performed at numerous music festivals and venues around the world. Her live performances are praised for their energy and raw emotion, further solidifying her reputation as a dynamic performer. With a passion for connecting with listeners through her music, Sarah Smith continues to evolve as an artist, captivating audiences with her heartfelt songs and genuine stage presence.

Report Date: 2025-09-09

Ilaiyaraaja stands out with 25-34 & 18-24 audiences across INDIA, SRI LANKA, UNITED STATES. The profile is heavily male (86%), and content lands hardest on Youtube, where posts average 5,752 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Discovery Media, Mahindra, Snapseed, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Ilaiyaraaja a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ilaiyaraaja score 0.03% — Low bucket.

Brand: Discovery MediaBrand: MahindraBrand: Snapseed

Followers:2,782,560

Engagements:893

Rate:0.0%

Posts:3,174

Avg Likes:885

Avg Comments:28

Avg Views:5,752

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,782,560 · Engagements 893 · Rate 0.0% Posts 3,174 · Views 5,752 · Avg Likes 885 · Avg Comments 28 · Avg Views 5,752	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 30% 35-44: 15% 45-64: 5%	Largest: 25-34 (47%); next: 18-24 (30%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	INDIA (83%) SRI LANKA (3%) UNITED STATES (2%) UNITED ARAB EMIRATES (2%) MALAYSIA (2%)	Top regions: INDIA (83%), SRI LANKA (3%), UNITED STATES (2%)
Platform Engagement	Instagram: 779 avg likes/post · Youtube: 5,752 avg views/post	Best reach: Youtube 5,752 avg views; best engagement: Instagram 779 avg likes

Top Brand Affinities

Discovery Media

Score: 15.46

Mahindra

Score: 9.90

Snapseed

Score: 6.14

Bajaj

Score: 5.60

G-shock

Score: 3.92

Hot Wheels

Score: 3.57

National Geographic

Score: 3.52

musical.ly

Score: 3.50

Nokia

Score: 3.50

KTM

Score: 3.30

KFC

Score: 2.71

Nikon

Score: 2.62

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Top Brand Affinities

Brand	Category	Score
Discovery Media		15.46
Mahindra		9.90
Snapseed		6.14
Bajaj		5.60
G-shock		3.92
Hot Wheels		3.57
National Geographic		3.52
musical.ly		3.50
Nokia		3.50
KTM		3.30
KFC		2.71
Nikon		2.62
Canon		2.59
Sony		2.53
Yamaha		2.39
Ray-Ban		2.27
Rolls-Royce		2.19
Travelgram		2.17
BBC		2.07
Samsung Group		1.84
Hyundai		1.75
Ducati		1.57
Adobe		1.49
Harley-Davidson		1.36
Marvel Entertainment		1.35
Microsoft		1.18
Suzuki		1.17
Rolex		1.11
Honda		1.09
Levi's		1.09
Volvo		1.07
Xiaomi		0.99
Audi		0.99
FIFA		0.98
Mercedes-Benz		0.95
Beats Electronics		0.93
Ford		0.91
Marvel		0.89
Nissan		0.88
Apple		0.85
Volkswagen		0.82
PlayStation		0.78
HBO		0.77
The Olympic Games		0.76
Vogue		0.76
Puma		0.74
BMW		0.74
Google		0.71
MAC Cosmetics		0.68
DC Entertainment		0.68