iKON Brand Affinity ranks highest Penshoppe at 36.31% . Very Strong. Score DMDB 58.24% | Fanbase 67.28%

iKON — pop artist from KR.

iKON is a South Korean pop group that debuted in 2015, achieving success with hits like "My Type" and "Apology." The group consists of members B.I, Bobby,…

iKON

Established

Country: KR | Artist ID: 11e81bc9-d8fd-7684-9df0-a0369fe50396

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Genres

popk-popk-pop boy grouppopasian pop

Influential: 58.24% Fanbase: 67.28% Trending: 53.71%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 36.31% • Very Strong

As of 2025-09-09

15,456,049

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.24% | Fanbase 67.28% | Trending 53.71% | CAREER STAGE: MID_LEVEL

Biography

iKON is a South Korean pop group that debuted in 2015, achieving success with hits like "My Type" and "Apology." The group consists of members B.I, Bobby, Chanwoo, Donghyuk, Jinhwhan, Ju-ne, and Yunhyeong, who were formed through reality programs WIN: Who Is Next and Mix & Match. iKON released singles under the name Team B before officially debuting under YG Entertainment. They have topped charts in South Korea and Japan, and have completed successful Asian tours. In 2018, iKON released the chart-topping single "Love Scenario" and their full-length album Return.

Alongside Sonamoo and Kyuhyun, iKON debuted at the top of South Korea's Gaon album chart in 2015. The group's lineup includes members B.I, Bobby, Chanwoo, Donghyuk, Jinhwhan, Ju-ne, and Yunhyeong, who were formed through reality programs WIN: Who Is Next and Mix & Match. iKON has achieved chart success with singles like "My Type" and "Apology," as well as successful tours in Asia. In 2018, they released the hit single "Love Scenario" and their full-length album Return.

Report Date: 2025-09-09

iKON commands interest from 18-24 & 25-34 audiences in INDONESIA, UNITED STATES, PHILIPPINES. With a heavily female (72%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (39,300 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Penshoppe, Style Nanda, Coach points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist iKON score 0.19% — Low bucket.

Brand: PenshoppeBrand: Style NandaBrand: Coach

Followers:15,456,049

Engagements:28,915

Rate:0.2%

Posts:2,524

Avg Likes:28,354

Avg Comments:281

Avg Views:53,131

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,456,049 · Engagements 28,915 · Rate 0.2% Posts 2,524 · Views 53,131 · Avg Likes 28,354 · Avg Comments 281 · Avg Views 53,131	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 14% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	INDONESIA (19%) UNITED STATES (12%) PHILIPPINES (11%) BRAZIL (6%) THAILAND (5%)	Top regions: INDONESIA (19%), UNITED STATES (12%), PHILIPPINES (11%)
Platform Engagement	Instagram: 18,255 avg likes/post · Tiktok: 39,300 avg views/post · Youtube: 13,831 avg views/post	Best reach: Tiktok 39,300 avg views; best engagement: Instagram 18,255 avg likes

Top Brand Affinities

Penshoppe

Score: 36.31

Style Nanda

Score: 11.07

Coach

Score: 5.17

Innisfree

Score: 4.57

Jollibee

Score: 4.26

Nivea

Score: 4.09

Tiffany

Score: 2.85

Fila

Score: 2.45

Dr. Martens

Score: 2.14

UNIQLO

Score: 2.06

Snoopy And The Peanuts Gang

Score: 2.04

Yves Saint Laurent

Score: 1.96

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Top Brand Affinities

Brand	Category	Score
Penshoppe		36.31
Style Nanda		11.07
Coach		5.17
Innisfree		4.57
Jollibee		4.26
Nivea		4.09
Tiffany		2.85
Fila		2.45
Dr. Martens		2.14
UNIQLO		2.06
Snoopy And The Peanuts Gang		2.04
Yves Saint Laurent		1.96
Coachella		1.92
Fujifilm		1.75
Converse		1.71
Forever 21		1.69
Too Faced Cosmetics		1.68
Tiffany & Co		1.68
Vogue		1.66
Chanel		1.65
Polaroid		1.57
SheInside		1.55
Bershka		1.54
Balenciaga		1.52
shein		1.48
OREO		1.47
Vans		1.43
IKEA		1.39
Universal		1.39
Starbucks		1.33
Pokemon		1.31
CBS		1.28
Snapseed		1.28
Guess		1.28
CBS Television Studios		1.21
New Balance		1.20
Polo Ralph Lauren		1.19
Calvin Klein		1.16
Gucci		1.15
Pixar		1.08
Puma		1.02
FashionNova		0.99
H&M		0.99
musical.ly		0.97
Christian Dior		0.95
Walt Disney		0.93
Burberry		0.91
Pepsi		0.91
Maybelline		0.91
Prada		0.83