HyunA Brand Affinity ranks highest GENTLE MONSTER at 19.02% . Very Strong. Score DMDB 60.89% | Fanbase 57.66%

HyunA — pop artist from KR.

South Korean pop singer/songwriter HyunA, born Kim Hyun-ah in Seoul, began her music career in 2006 as a member of the girl groups Wonder Girls and 4Minute.…

HyunA

Recognizable

Country: KR | Gender: female | Artist ID: 1ac5631e-b7fc-11e8-808f-525400009efb

Find Artist

Genres

popk-poppopasian pop

Influential: 60.89% Fanbase: 57.66% Trending: 62.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 19.02% • Very Strong

As of 2025-09-09

20,466,461

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.89% | Fanbase 57.66% | Trending 62.51% | CAREER STAGE: MAINSTREAM

Biography

South Korean pop singer/songwriter HyunA, born Kim Hyun-ah in Seoul, began her music career in 2006 as a member of the girl groups Wonder Girls and 4Minute. Transitioning to a successful solo career in the early 2010s, she released her debut EP, Bubble Pop!, in 2011, which included the international hit title track. HyunA achieved international success with chart-topping singles like "Ice Cream" and "Roll Deep," expanding her reach into the Japanese and U.S. markets with subsequent EP releases.

Continuing her solo endeavors after 4Minute's disbandment in 2016, HyunA released a series of EPs, including A Talk and A'wesome, showcasing her versatile vocal style and ability to tackle multiple genres. In 2018, following a publicized relationship with fellow artist E'Dawn, she signed with P-Nation, Psy's label, and released the single "Flower Shower" at the end of the year, marking her comeback to the music scene.

Report Date: 2025-09-09

HyunA indexes high with fans in the 18-24 range in BRAZIL, UNITED STATES, CHINA. The skew is heavily female (74%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 1,150,000 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward GENTLE MONSTER, Style Nanda, Vivienne Westwood, making streetwear, music platforms, and lifestyle products a natural test bed. Choose HyunA when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist HyunA score 0.69% — Low bucket.

Brand: GENTLE MONSTERBrand: Style NandaBrand: Vivienne Westwood

Followers:20,466,461

Engagements:141,595

Rate:0.7%

Posts:5,520

Avg Likes:137,761

Avg Comments:3,112

Avg Views:2,205,860

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,466,461 · Engagements 141,595 · Rate 0.7% Posts 5,520 · Views 2,205,860 · Avg Likes 137,761 · Avg Comments 3,112 · Avg Views 2,205,860	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 18% 13-17: 12% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (18%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	BRAZIL (15%) UNITED STATES (14%) CHINA (10%) EGYPT (8%) THAILAND (6%)	Top regions: BRAZIL (15%), UNITED STATES (14%), CHINA (10%)
Platform Engagement	Instagram: 67,397 avg likes/post · Tiktok: 1,150,000 avg views/post · Youtube: 1,055,860 avg views/post	Best reach: Tiktok 1,150,000 avg views; best engagement: Instagram 67,397 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 19.02

Style Nanda

Score: 11.05

Vivienne Westwood

Score: 6.49

Innisfree

Score: 5.76

Loewe

Score: 4.85

Jollibee

Score: 4.22

Tiffany

Score: 4.03

Snoopy And The Peanuts Gang

Score: 3.82

Stüssy

Score: 3.15

Fila

Score: 2.75

Dr. Martens

Score: 2.46

Fendi

Score: 2.43

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		19.02
Style Nanda		11.05
Vivienne Westwood		6.49
Innisfree		5.76
Loewe		4.85
Jollibee		4.22
Tiffany		4.03
Snoopy And The Peanuts Gang		3.82
Stüssy		3.15
Fila		2.75
Dr. Martens		2.46
Fendi		2.43
Tiffany & Co		2.11
Polo Ralph Lauren		2.08
Converse		1.95
League of Legends		1.92
Guess		1.81
Starbucks		1.81
Yves Saint Laurent		1.81
Supreme		1.64
KFC		1.60
Bershka		1.54
New Balance		1.52
UNIQLO		1.44
Forever 21		1.41
GIVENCHY		1.40
OREO		1.40
Chanel		1.40
Coachella		1.38
Burberry		1.36
Gucci		1.25
shein		1.23
L'Oréal Paris		1.23
Balenciaga		1.23
Puma		1.23
Costco		1.22
Vans		1.22
Fujifilm		1.19
McDonald's		1.18
Polaroid		1.18
Vogue		1.16
Pokemon		1.13
Walt Disney		1.12
Pokemon Go		1.10
H&M		1.05
IKEA		1.01
Universal		0.99
Pepsi		0.99
Calvin Klein		0.98
Maybelline		0.97