HWASA Brand Affinity ranks highest Coach at 5.88% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

HWASA — pop artist from KR.

HWASA, a vocalist and member of the girl group MAMAMOO, is known for her bold style and soulful voice. Her solo debut single "TWIT" received acclaim, winning…

HWASA

Recognizable

Country: KR | Gender: female | Artist ID: d1df888c-c444-11e8-ad0e-525400009efb

Find Artist

Genres

popk-popkorean mask singer

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Coach • 5.88% • Very Strong

As of 2025-09-09

10,179,947

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

HWASA, a vocalist and member of the girl group MAMAMOO, is known for her bold style and soulful voice. Her solo debut single "TWIT" received acclaim, winning Song of the Year at the Asian Pop Music Awards. With subsequent releases like "Maria" and "I'm a B," HWASA has showcased her versatility and innovative approach to blending genres with emotionally resonant lyrics.

In addition to her solo work, HWASA has collaborated with artists such as Dua Lipa and Loco. Joining P NATION, she released the empowering single "I Love My Body," followed by her album "O" featuring the title track "NA," focusing on themes of confidence and self-empowerment. Celebrated for her individuality and body positivity, HWASA continues to challenge beauty standards and inspire fans to embrace themselves authentically, solidifying her impact in both the music and fashion industries. Fans eagerly anticipate her future endeavors as she pushes the boundaries of K-pop, establishing herself as a compelling artist of her generation.

Report Date: 2025-09-09

HWASA speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, PHILIPPINES, BRAZIL. Composition is heavily female (79%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (70,794 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Coach, Dunkin' Donuts, Stüssy, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist HWASA score 2.43% — Strong bucket.

Brand: CoachBrand: Dunkin' DonutsBrand: Stüssy

Followers:10,179,947

Engagements:247,287

Rate:2.4%

Posts:478

Avg Likes:247,161

Avg Comments:938

Avg Views:70,794

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,179,947 · Engagements 247,287 · Rate 2.4% Posts 478 · Views 70,794 · Avg Likes 247,161 · Avg Comments 938 · Avg Views 70,794	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 11% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	UNITED STATES (13%) PHILIPPINES (9%) BRAZIL (6%) INDIA (6%) INDONESIA (5%)	Top regions: UNITED STATES (13%), PHILIPPINES (9%), BRAZIL (6%)
Platform Engagement	Instagram: 240,951 avg likes/post · Youtube: 70,794 avg views/post	Best reach: Youtube 70,794 avg views; best engagement: Instagram 240,951 avg likes

Top Brand Affinities

Coach

Score: 5.88

Dunkin' Donuts

Score: 3.88

Stüssy

Score: 3.42

Dr. Martens

Score: 3.16

Bershka

Score: 3.11

League of Legends

Score: 3.10

UNIQLO

Score: 2.51

shein

Score: 2.50

Polaroid

Score: 2.27

Sprite

Score: 2.18

SheInside

Score: 2.09

Petronas

Score: 2.00

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Top Brand Affinities

Brand	Category	Score
Coach		5.88
Dunkin' Donuts		3.88
Stüssy		3.42
Dr. Martens		3.16
Bershka		3.11
League of Legends		3.10
UNIQLO		2.51
shein		2.50
Polaroid		2.27
Sprite		2.18
SheInside		2.09
Petronas		2.00
Kodak		1.94
Yves Saint Laurent		1.70
KitKat		1.69
Showtime		1.69
L'Oréal Paris		1.67
Converse		1.67
NYX Cosmetics		1.57
Starbucks		1.46
Maybelline		1.44
Versace		1.44
CBS Television Studios		1.42
Calvin Klein		1.31
Coachella		1.29
Balenciaga		1.26
Forever 21		1.26
CBS		1.26
Fujifilm		1.24
Tiffany & Co		1.24
New Balance		1.22
OREO		1.22
Burberry		1.21
Pokemon Go		1.11
Costco		1.09
Walt Disney		1.05
H&M		1.04
Pixar		1.03
Gucci		1.01
IKEA		1.00
Universal		0.98
Pepsi		0.98
Pokemon		0.96
Levi's		0.93
Beats Electronics		0.92
Spotify Music		0.92
Netflix		0.88
Nintendo		0.82
Vogue		0.81
Puma		0.78