Hopsin

Hopsin

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd2-2695-2d94-b623-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapconscious hip hophip-hop/rapcontemporary hip hop
Influential: 65.81% Fanbase: 62.08% Trending: 67.67%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available
As of 2025-09-09

3,480,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.81% | Fanbase 62.08% | Trending 67.67% | CAREER STAGE: MAINSTREAM

Biography

Hopsin, born Marcus Hopson, is a Los Angeles-based rapper, producer, and actor. He initially gained attention for his departure from Ruthless Records, but later found success with the independent release of his hit track "Sag My Pants" in late 2010. Hopsin's career includes signing with Ruthless in 2007, releasing the album Gazing at the Moonlight in 2009, and subsequently parting ways with the label due to disagreements over the album's release. His independent success led to collaborations with artists like Tech N9ne and the release of albums such as Knock Madness in 2013 and Pound Syndrome in 2015. In 2016, Hopsin founded his own label, Undercover Prodigy, and continued to release music, including his fifth album, No Shame, in November 2017.

Throughout his career, Hopsin has maintained a distinctive image, often characterized by his use of white contact lenses. His music has garnered attention for its blend of personal storytelling and social commentary, as seen in tracks like "Ill Mind of Hopsin 8." Hopsin's work has been well-received by audiences, with his albums consistently charting on the Billboard 200 and featuring collaborations with artists like Jarren Benton and Dizzy Wright.
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Hopsin Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Hopsin maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily male (82%), so brand cues around style and status perform well. The clearest reach is on Youtube with 311,531 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Hopsin score 0.41%Low bucket.
Followers:3,480,000
Engagements:14,416
Rate:0.4%
Posts:156
Views:311,531
Avg Likes:22,951
Avg Comments:1,414
Avg Views:311,531

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,480,000 · Engagements 14,416 · Rate 0.4%
Posts 156 · Views 311,531 · Avg Likes 22,951 · Avg Comments 1,414 · Avg Views 311,531
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 52%
25-34: 34%
35-44: 6%
13-17: 6%
Largest: 18-24 (52%); next: 25-34 (34%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries UNITED STATES (52%)
UNITED KINGDOM (8%)
CANADA (4%)
AUSTRALIA (3%)
TüRKIYE (2%)
Top regions: UNITED STATES (52%), UNITED KINGDOM (8%), CANADA (4%)
Platform Engagement Youtube: 311,531 avg views/post Best reach: Youtube 311,531 avg views; best engagement: Youtube 22,951 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

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Artist: Hopsin

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Hopsin today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
PlatformLatest
Popularity Change (%)
Platform2025-09-082025-09-09Change
Streaming Audience Growth
Platform2025-09-082025-09-09Change
Radio Airplay Change (min)
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Streams & Royalties
Metric2025-09-082025-09-09Change
Streams00+0
Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.