Hootie & the Blowfish Brand Affinity ranks highest Live Nation at 29.65% . Very Strong. Score DMDB 67.11% | Fanbase 54.35%

Hootie & the Blowfish — pop artist from US.

Hootie & the Blowfish, formed at the University of South Carolina, gained popularity in the mid-'90s with their mainstream pop blues-rock sound. Their debut…

Hootie & the Blowfish

Recognizable

Country: US | Artist ID: 11e81bca-9cb8-46e4-9421-a0369fe50396

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Genres

poppopneo mellowcountrycountryrockrockpop rockmellow goldfolk rockfolk & traditionalsinger-songwriter

Influential: 67.11% Fanbase: 54.35% Trending: 73.50%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 29.65% • Very Strong

As of 2025-09-09

103,522

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.11% | Fanbase 54.35% | Trending 73.50% | CAREER STAGE: MAINSTREAM

Biography

Hootie & the Blowfish, formed at the University of South Carolina, gained popularity in the mid-'90s with their mainstream pop blues-rock sound. Their debut album, Cracked Rear View, released in 1994, became a huge success with hit singles like "Hold My Hand" and "Let Her Cry," making it the top-selling album of 1995 in America.

Following the success of their debut, Hootie & the Blowfish released subsequent albums like Fairweather Johnson in 1996 and Musical Chairs in 1998, but did not achieve the same level of success. The band took a break before returning with new material in the early 2000s, including a self-titled album in 2003 and a Best of compilation in 2004. Lead vocalist Darius Rucker later pursued a successful solo career in country music, achieving commercial success with his album Learn to Live in 2008.

Report Date: 2025-09-09

Hootie & the Blowfish speaks to 35-44 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily female (63%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (1,539 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Lilly Pulitzer, Publix, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hootie & the Blowfish score 1.49% — Moderate bucket.

Brand: Live NationBrand: Lilly PulitzerBrand: Publix

Followers:103,522

Engagements:1,539

Rate:1.5%

Posts:1,042

Avg Likes:1,539

Avg Comments:41

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 103,522 · Engagements 1,539 · Rate 1.5% Posts 1,042 · Views 0 · Avg Likes 1,539 · Avg Comments 41 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 29% 25-34: 28% 45-64: 28% 18-24: 13%	Largest: 35-44 (29%); next: 25-34 (28%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (87%) UNITED KINGDOM (3%) CANADA (3%) AUSTRALIA (1%) BRAZIL (1%)	Top regions: UNITED STATES (87%), UNITED KINGDOM (3%), CANADA (3%)
Platform Engagement	Instagram: 1,539 avg likes/post	best engagement: Instagram 1,539 avg likes

Top Brand Affinities

Live Nation

Score: 29.65

Lilly Pulitzer

Score: 24.34

Publix

Score: 18.74

Miller Lite

Score: 16.88

Margaritaville

Score: 16.25

Peloton

Score: 15.57

Titleist

Score: 14.41

Verizon

Score: 14.09

Jetblue Airways

Score: 12.05

ESPN

Score: 11.23

Chick-fil-A

Score: 10.80

Barstool Sports

Score: 10.20

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Top Brand Affinities

Brand	Category	Score
Live Nation		29.65
Lilly Pulitzer		24.34
Publix		18.74
Miller Lite		16.88
Margaritaville		16.25
Peloton		15.57
Titleist		14.41
Verizon		14.09
Jetblue Airways		12.05
ESPN		11.23
Chick-fil-A		10.80
Barstool Sports		10.20
Amazon Music		9.38
FOX		8.71
Lowe's		8.31
Gillette		8.14
iHeartRadio Music Awards		8.02
United		7.99
Coors		7.75
NHL		7.44
Bud Light		7.43
Influenster		7.41
NBC		7.32
Busch		7.18
Delta		7.01
Kroger		6.98
Walgreens		6.71
Jameson		6.62
Marriott		6.24
WW		6.17
Columbia Pictures		5.81
NFL		5.42
The Home Depot		5.35
Target		5.19
Budweiser		5.16
Anthropologie		5.08
Macy's		5.04
Heinz		5.02
Dunkin' Donuts		4.83
PetSmart		4.82
American Airlines		4.75
Bethesda Softworks		4.72
NORDSTROM		4.69
Jeep		4.61
ALDI		4.50
Cadillac		4.45
FedEx		4.29
BarkBox		4.17
CNN		4.09
Holden		4.05