Hombres G

Hombres G — pop artist from ES.

Hombres G, a Madrid-based group consisting of David Summers, Dani Mezquita, Rafa Gutiérrez, and Javi Molina, have enjoyed a successful career spanning over 35…

Influence: 71.72% Fanbase: 60.75% Trending: 77.21% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 32.19% • Very Strong

As of 2025-10-01

304,857

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:02:13 UTC

Genres

poplatin popmexican poprocklatin rockrock en espanolspanish rockalternativa y rock en españolalternativelatin alternativelatinlatin

Biography

Hombres G, a Madrid-based group consisting of David Summers, Dani Mezquita, Rafa Gutiérrez, and Javi Molina, have enjoyed a successful career spanning over 35 years since their formation in 1983. The band has achieved commercial success with millions of records sold, extensive tours across Europe and the Americas, two films, a musical in Madrid's Gran Vía, several biographical books, a Grammy honorary award, and a Gold Medal for Fine Arts merit in Spain.

Despite their numerous accolades, Hombres G's greatest achievement lies in their enduring friendship and passion for music. Transitioning from playing in small venues like Rock-ola in Madrid to headlining stadiums such as the Calderón and iconic venues like the Hollywood Bowl in LA and Radio City NY, the band's latest album, 'La esquina de Rowland', stands out as a special project recorded during the global pandemic, showcasing 14 emotionally resonant tracks that mark a significant milestone in their musical journey.

Top Brand Affinities

Report Date: 2025-10-01

Hombres G has momentum with 18-24 & 25-34 audiences—particularly in MEXICO, PERU, COLOMBIA. A heavily male (59%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 101 avg views per post, and Instagram keeps engagement compounding. Audience overlap with El Corte Ingles, Fnac, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hombres G score 0.11% — Low bucket.

Brand: El Corte InglesBrand: FnacBrand: Live Nation

Followers:304,857

Engagements:326

Rate:0.1%

Posts:11,413

Avg Likes:326

Avg Comments:4

Avg Views:101

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 304,857 · Engagements 326 · Rate 0.1% Posts 11,413 · Views 101 · Avg Likes 326 · Avg Comments 4 · Avg Views 101	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 27% 35-44: 10% 13-17: 8%	Largest: 18-24 (52%); next: 25-34 (27%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	MEXICO (34%) PERU (16%) COLOMBIA (13%) ECUADOR (8%) UNITED STATES (6%)	Top regions: MEXICO (34%), PERU (16%), COLOMBIA (13%)
Platform Engagement	Instagram: 316 avg likes/post · Youtube: 101 avg views/post	Best reach: Youtube 101 avg views; best engagement: Instagram 316 avg likes

Top Brand Affinities

El Corte Ingles

Score: 32.19

Fnac

Score: 24.91

Live Nation

Score: 20.53

Univision

Score: 18.42

Iberia

Score: 15.34

PLAYMOBIL

Score: 12.49

Movistar

Score: 12.39

Amazon Music

Score: 7.92

Cafecito

Score: 7.70

DeLorean Motor Company

Score: 7.17

VidaSana

Score: 6.62

Thermomix

Score: 6.40

Brand	Category	Score
El Corte Ingles		32.19
Fnac		24.91
Live Nation		20.53
Univision		18.42
Iberia		15.34
PLAYMOBIL		12.49
Movistar		12.39
Amazon Music		7.92
Cafecito		7.70
DeLorean Motor Company		7.17
VidaSana		6.62
Thermomix		6.40
Columbia Pictures		4.58
Stradivarius		3.90
Primark		2.81
AMC		2.70
Pepsi		2.66
Hot Wheels		2.52
Transformers		2.46
Carrefour		2.44
Snoopy And The Peanuts Gang		2.42
Star Wars		2.41
Spotify Music		2.29
Guess		2.20
MTV		2.20
Paramount Pictures		2.19
LEGOLAND		2.19
Tomorrowland		2.13
DC Entertainment		1.89
Heineken		1.86
FIFA		1.83
Universal		1.83
Coca-Cola		1.82
NFL		1.81
Jack Daniels		1.74
Coachella		1.72
Lego		1.65
Marvel		1.64
Jaguar		1.56
Guinness		1.50
Converse		1.49
Ferrero		1.46
Warner Bros		1.45
Pandora		1.45
Los Angeles Lakers		1.42
Harley-Davidson		1.42
Zara		1.40
Bellagio		1.38
Marvel Entertainment		1.31
Huawei		1.29