Holy Molly
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
253,574
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
Updated 2025-10-03 17:14:02 UTC
Genres
Scores
Biography
Throughout her career, Holy Molly has achieved significant success, including earning 2 Golden Disks in Poland for her albums "Menage A Trois" and "Shot a friend." She has also garnered extensive airplay on Romanian radio stations, with hits like "Plouă" and "Totul meu" reaching the top of the charts for multiple weeks. Internationally, her music has made waves in countries like Ukraine, Russia, and Poland, solidifying her reputation as a rising star in the music industry. Her EP "Liliac" serves as a poignant reflection of her experiences as both a musician and a woman, resonating with fans around the world.
Holy Molly stands out with 25-34 & 18-24 audiences across ROMANIA, UNITED KINGDOM, MOLDOVA. The profile is heavily male (69%), and content lands hardest on Tiktok, where posts average 17,100 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Warner Music, Kanal D, Arri, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Holy Molly a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 253,574 · Engagements 2,880 · Rate 1.1% Posts 1,378 · Views 29,436 · Avg Likes 2,801 · Avg Comments 67 · Avg Views 29,436 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 39% 35-44: 7% 13-17: 6% |
Largest: 25-34 (47%); next: 18-24 (39%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
ROMANIA (79%) UNITED KINGDOM (4%) MOLDOVA (3%) GERMANY (3%) UNITED STATES (3%) |
Top regions: ROMANIA (79%), UNITED KINGDOM (4%), MOLDOVA (3%) |
| Platform Engagement | Instagram: 1,551 avg likes/post · Tiktok: 17,100 avg views/post · Youtube: 12,336 avg views/post | Best reach: Tiktok 17,100 avg views; best engagement: Instagram 1,551 avg likes |
Top Brand Affinities
Warner Music
Kanal D
Arri
Pioneer
Dacia
Amazon Music
Ableton
Tomorrowland
Cartier
Spotify Music
Elle Magazine
NBC
| Brand | Category | Score |
|---|---|---|
| Warner Music | Entertainment & Media | 41.86 |
| Kanal D | Entertainment & Media | 36.04 |
| Arri | Cameras & Photography | 17.92 |
| Pioneer | Audio & Music Gear | 12.89 |
| Dacia | Automotive | 10.77 |
| Amazon Music | Entertainment & Media | 8.41 |
| Ableton | Audio & Music Gear | 7.65 |
| Tomorrowland | Apparel & Fashion | 7.20 |
| Cartier | Jewelry & Watches | 5.93 |
| Spotify Music | Entertainment & Media | 5.51 |
| Elle Magazine | Entertainment & Media | 4.14 |
| NBC | Entertainment & Media | 4.04 |
| Wella | Beauty & Personal Care | 3.94 |
| SoundCloud | Entertainment & Media | 3.70 |
| Beats Electronics | Audio & Music Gear | 3.66 |
| Bacardi | Alcoholic Beverages | 3.46 |
| Nivea | Beauty & Personal Care | 3.29 |
| Bershka | Apparel & Fashion | 3.04 |
| Fenty beauty | Beauty & Personal Care | 2.87 |
| Huawei | Mobile Phones & Accessories | 2.83 |
| H&M | Apparel & Fashion | 2.83 |
| Pepsi | Beverages | 2.79 |
| Boeing | Automotive | 2.67 |
| Make Up For Ever | Beauty & Personal Care | 2.43 |
| Matrix | Beauty & Personal Care | 2.37 |
| Philips | Consumer Electronics | 2.36 |
| Lancôme | Beauty & Personal Care | 2.16 |
| Heineken | Alcoholic Beverages | 2.15 |
| L'Oréal Paris | Beauty & Personal Care | 2.08 |
| Travelgram | Travel & Hospitality | 2.02 |
| Sony | Consumer Electronics | 1.96 |
| Vogue | Apparel & Fashion | 1.96 |
| Balenciaga | Apparel & Fashion | 1.92 |
| ASOS | Apparel & Fashion | 1.89 |
| Versace | Apparel & Fashion | 1.87 |
| musical.ly | Entertainment & Media | 1.86 |
| Fujifilm | Cameras & Photography | 1.84 |
| Levi's | Apparel & Fashion | 1.82 |
| Bellagio | Travel & Hospitality | 1.82 |
| Puma | Apparel & Fashion | 1.81 |
| Prada | Apparel & Fashion | 1.80 |
| Coca-Cola | Beverages | 1.72 |
| League of Legends | Gaming & Esports (Software/Titles) | 1.69 |
| Aperol | Alcoholic Beverages | 1.68 |
| Jack Daniels | Beverages | 1.65 |
| Snapseed | Software, Apps & SaaS | 1.59 |
| GIVENCHY | Apparel & Fashion | 1.58 |
| Urban Decay Cosmetics | Beauty & Personal Care | 1.57 |
| Yves Saint Laurent | Apparel & Fashion | 1.57 |
| Warner Bros | Entertainment | 1.53 |
Official Profiles
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LoginArtist: Holy Molly
The map shows every radio station that aired Holy Molly today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-27)
Total: 906,210
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
526,521 | 58.10% |
| [+] |
Yandex |
324,637 | 35.82% |
| [+] |
Last.fm |
55,052 | 6.07% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 15:16:42 | Talk To You Later | Europa Plus | Moscow, RU | 159 |
| 2025-08-22 15:00:45 | Talk To You Later | DFM Радио 101.2 FM (DFM Radio) | Moscow, RU | 141 |
| 2025-08-22 14:34:43 | Talk To You Later | Radio Impuls | Cluj, RO | 172 |
| 2025-08-22 14:27:46 | Shot a friend | DFM Радио 101.2 FM (DFM Radio) | Moscow, RU | 141 |
| 2025-08-22 14:24:44 | Talk To You Later | ХИТ FM 107.4 (Hit FM) | Moscow, RU | 172 |
| 2025-08-22 14:09:57 | Talk To You Later | NRJ Energy | Moscow, RU | 172 |
| 2025-08-22 13:49:11 | Talk To You Later | Virgin Radio Romania | Bucharest, RO | 143 |
| 2025-08-22 13:40:50 | Talk To You Later | Radio Zu | Constanța, RO | 172 |
| 2025-08-22 13:37:57 | Talk To You Later | Radio Zu | Constanța, RO | 2 |
| 2025-08-22 13:28:18 | Talk To You Later | Evropa 2 | Prague, CZ | 14 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |