HIRAIDAI

HIRAIDAI — pop artist from JP.

Born on May 3, 1991 in Tokyo, [Artist Name] developed a love for the ocean at a young age due to his father's hobbies of guitar and surfing. Introduced to…

Influence: 26.57% Fanbase: 43.57% Trending: 18.07% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 17.65% • Very Strong

As of 2025-09-09

1,594,734

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 07:59:52 UTC

Genres

popj-popjapanese teen popfolk & traditionaljapanese singer-songwriter

Biography

Born on May 3, 1991 in Tokyo, [Artist Name] developed a love for the ocean at a young age due to his father's hobbies of guitar and surfing. Introduced to music through a ukulele gift from his grandmother at the age of 3, he began to show interest in musical pursuits.

Known for his soothing vocals, memorable lyrics, and catchy melodies, [Artist Name] has a talent for creating music that brings comfort and tranquility to listeners.

Top Brand Affinities

Report Date: 2025-09-09

HIRAIDAI builds repeat engagement among 18-24 & 25-34 audiences throughout JAPAN, INDONESIA, TAIWAN. With a female-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (257,352 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Casetify, Paul Smith, UGG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist HIRAIDAI score 1.59% — Moderate bucket.

Brand: CasetifyBrand: Paul SmithBrand: UGG

Followers:1,594,734

Engagements:25,288

Rate:1.6%

Posts:563

Avg Likes:24,287

Avg Comments:138

Avg Views:454,452

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,594,734 · Engagements 25,288 · Rate 1.6% Posts 563 · Views 454,452 · Avg Likes 24,287 · Avg Comments 138 · Avg Views 454,452	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 28% 13-17: 10% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (28%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	JAPAN (59%) INDONESIA (6%) TAIWAN (4%) UNITED STATES (4%) THAILAND (4%)	Top regions: JAPAN (59%), INDONESIA (6%), TAIWAN (4%)
Platform Engagement	Instagram: 13,857 avg likes/post · Tiktok: 197,100 avg views/post · Youtube: 257,352 avg views/post	Best reach: Youtube 257,352 avg views; best engagement: Instagram 13,857 avg likes

Top Brand Affinities

Casetify

Score: 17.65

Paul Smith

Score: 17.11

UGG

Score: 15.40

Shake Shack

Score: 14.15

New Era

Score: 13.63

UNIQLO

Score: 12.71

American Eagle

Score: 12.62

Billabong

Score: 12.16

Olympus

Score: 12.09

A.P.C.

Score: 11.17

The North Face

Score: 10.56

L'Occitane

Score: 10.37

Brand	Category	Score
Casetify		17.65
Paul Smith		17.11
UGG		15.40
Shake Shack		14.15
New Era		13.63
UNIQLO		12.71
American Eagle		12.62
Billabong		12.16
Olympus		12.09
A.P.C.		11.17
The North Face		10.56
L'Occitane		10.37
Style Nanda		10.18
Volcom		10.00
Maison Margiela		9.78
Acne Studios		9.50
Snoopy And The Peanuts Gang		9.48
Costco		9.01
Furla		8.96
Stüssy		8.81
Stella McCartney		8.80
Daniel Wellington		8.22
GAP		8.18
Summit Entertainment		7.62
Vivienne Westwood		7.59
Converse		6.61
Dr. Martens		6.61
GoPro		6.55
Lush		6.27
Nixon		6.26
Loewe		5.95
Yves Saint Laurent		5.85
IKEA		5.64
Jimmy Choo		5.60
Polo Ralph Lauren		5.58
Chanel		5.31
Hurley		5.26
Champion		5.25
Supreme		5.22
Vans		5.20
Tiffany		5.10
Marc Jacobs		4.70
Estee Lauder		4.64
Moncler		4.64
Coach		4.56
New Balance		4.53
Kate Spade		4.40
G-shock		4.40
Haribo		4.30
Hermès		3.93